EntreProgrammers Episode 110
“We Need You To Caucus”
We’re live! John come to us from his new home in San Diego. John mentions he is enjoying all near by shops, gyms, and beach. John mentions he has hired an interior decorator to help design his home.
Chuck mentions that most people he knows don’t pay people to move their stuff. Mormons give a helping hand when you move.
John talks about he meant an interior designer who also went to the Traffic & Conversion Summit.
Chuck had to postpone the Ruby On Rails Conference, because he was lacking some speakers. Chuck talks about the craze over React. Chuck mentions he is a bit worried about iOS Remote Cont., he mention he needs speakers to help sell the conference.
Josh says the conference should be application based for speakers to apply for a speaking slot. John mentions that Chuck should charge for an application fee.
Chuck talks about the discussion of who is to speak at Ruby Rogues. Also, on losing a panelist on the podcast. Chuck talks about race inclinations and controversy within the developer groups he is working with.
John talks about what true diversity is really about. Chuck talks more about when he first started the show, and how diverse the group by ethnicity, social status, gender and sexual orientation.
John talks about being on the right path is when you are trying to make something awesome.
John mention he is actually going to vote this time around. John says he enjoys entertainment value in politics. Practically, he does not care… “Unless you have a real impact…you don’t have a real impact.”
Chuck is thinking about putting up a landing page for Get A Coder Job course, and needs to decide if that is a good idea to do so. Josh gives some ideas about themes in Thrive Content Builder for WordPress. Josh talks about how it takes 8 hours of playing with Thrive to make things work.
Chuck talks about having to closeout a business bank account. Chuck starts writing his book on orange sticky notes.
Josh says he is interested in creating a course on “Get Your First Job.” A type of course geared to those in developing. Chuck thinks there is a synergy with all the Simple Programmer Products. Chuck talks about the typical steps of those who are looking for a job and don't have experience. This courses would cover the dos and don’ts.
John talks about how to target a particular audience and tailoring the content accordingly, but also being able the reformulate and reuse the content for another audience. Josh talks about catching people at the right time.
Josh and Chuck talks about the “HOW TO” course ideas. Chuck ask if this should be under the Dev Chat TV stuff.
Josh mentions his recent email screw up. John talks about the DPD coupon thingy.
Josh shares the leads that he is going to use of for the next course for Simple Programmer. Josh talks about the pain points he is going to hit on to get people’s attention.
John mentions he is gotten better at hiring people. John mentions a snappy website, and is willing to switch to this 10 dollar service or hire for this service. John shares how these people he is hiring are going to be tested.
Chuck talks about a recent hire for his bookkeeping. Chuck talks about the details of the interview process. John talks about learning his current bookkeepers process and teach someone else on UpWork to take over.
Josh talks about running ads on YouTube, and his process to get people on an email list.
Josh talks about getting targeted by Tai Lopez’s ads. Josh speaks more on figuring out how to get traffic on YouTube to the Simple Programmer channel.
Thoughts for the Week!
Chuck - Things are not always as bad as the seem at the time.
John - Don’t let things….drag you down.
Josh - Slow down.
Episode 109 “Screencast Leaf?”
Derick shares he is getting a new Android phone.
Josh is thinking about getting his AdWords account unbanned. Josh does some research and is talking to a guy who could help with his AdWords account, and maybe trade services for the reinstatement. Derick thinks it isn’t a good trade because of the high cost.
John suggests to trade services by doing a consultation and picking his brain to learn how he get Adwords unbanned. Also, John suggests writing copy for him for trade.
John is having to wait of his new house keys as paper work gets sorted out. In the meantime, its SeaWorld time.
Chuck say because he does not have a real job, he has to pick up his dad at the hospital. Chuck says he is changing Mandy’s job description to Chief Operating Officer. Derick ask about the hours Mandy works, and talks about legal work laws centered around contractors.
Derick mentions he wants to hire a new VA. Derick talks about the video editing and other task that needs to be done to get videos published. He asks if it is worth hiring for this position. John give some feedback on his experience with VAs and outlines what Derick should look out for as far as work tasks and time.
John recommends the book From Good to Great by Jim Collins. John summarizes that people should get the right people on the bus. The EntreProgrammers talk about systemizing the workflow for VAs, and picking those who are motivated to work.
John makes a point about hiring people with a great work ethic, even when the job doesn't require technical skill. EntreProgrammers suggest running trials before giving a virtual assistant job.
Chuck mentions it is honest time again. Chuck talks about the issues with his Rails Clips account, and how it was continuing to charge people for a few months now. Chuck says it was about 500 dollars he would have to refund, and including the money raised on the kick-starter. Derick thinks he should complete the videos and kill the project, instead of refunding.
Josh suggests to pick a day to get the videos done and let the customers know when to expect them. Then stick to the date.
John and Josh share information on the failed sales attempt for Simple Programmer. Josh gives details about the Drip email sequence issues. John has as few theories, one that it is because it is spring break. Also, the timing and and the batch of people they are targeting might have been off.
Josh wants to try doing a random sample and trying tagging in Drip. Chuck mentions that his mail list is now over 6 thousand people on his list. Chuck also mentions trying to finish his e-book.
John talks about how he was invited to China to do a talk about Soft Skills. John mentions he saw his book in the wild in a Barnes & Noble. Derick suggests he should’ve signed them.
Chuck mentions that he is going to be at the Build Conference right before Micro Conf. Derick is questioning where he wants Watch Me Code to go. Derick says he needs some help thinking through the next steps. Josh suggest calling it Screencast Leaf. John suggest making it a turnkey type of product.
John and Josh talk about building up a list. Chuck thinks the DPD is terrible. EntreProgrammers talk about what Derick’s options are to improve the overall performance and growth of Watch Me Code.
Derick talks about his Watch Me Code needs. Derick says he may have to wait for a while until he starts talking to people about providing a partnered service. Derick and Josh talk about doing something similar to UDemy or Lynda for his videos.
Josh and Derick agree that Watch Me Code is somewhat of a business to business service. Derick mentions that he got his Deadline Funnel account turned back on. Derick explains how the Deadline Funnel works.
Derick tries to find out if the funnel is cookie based, to implement an email strategy. Derick wants to get the deadline funnel implemented so that his sales will truly have a deadline.
Derick mentions to watch out when working with the Google AdWords guy.
Episode 108 “We Are The Man!”
We’re Live! John talks about his moving situation and is schedule to move.
Chuck talks about discovering security issues with a baby video monitor. Derick talks about the the marketing strategy in Samsung smart TVs. John talks about how privacy will soon be a thing of the past.
Derick talks about the FBI and Apple situation. John talks about the how anyone could cancel a flight or an electricity account with a little bit of information on the accounts or confirmation numbers.
John says in there future it would be a situation of privacy verses identity.
John talks about the DPD tracking and email information from customers. John and Josh talk about how to do tagging and make decisions base on the numbers from Drip.
John mentions that he does not want people to buy a product and get an email for a discount afterward. Derick says he is still dealing with the same issue. Josh talks more about how DPD works. Derick is trying to set up his PayPal account correctly.
EntreProgrammer talk about how people are changing up emails more often. Josh mentions some tracking practices used to advertised to potential customers. John mentions the efforts in trying to secure privacy when there are no major consequences. Only worry about this if you’re running for Presidency.
Chuck changes to the topic to getting back to work and being creative in his business. Chuck is having a rough time finding a bookkeeper. Chuck shares his experience with trying to hire people for the job. He continues to talk about the work he is passing along to his assistant, Mandy.
John talks about the work that they have among their virtual assistants and personal assistant. John thinks that some of the work load needs to be passed off to others, so they could do more relative work for the business. Chuck says he does not want to get into the “employee vs. contract” type of work.
Derick recommends the book “Three Big Questions for a Frantic Family” by Patrick Lencioni.
Josh learns that he has to say “no” to everything in order to get important this done. John sounds like he is excited about the new automated system he has setup with Simple Programmer, and his VA.
Josh talks about automating some working in the past at TrackAbout. Derick shares his ideas for a new RabbitMQ pitch. Josh recommends some email strategies to Derick for this new pitch.
Derick says he is enjoying working in the Drip Workflows. Josh mentions he is able to shares some inside info with Derick when he is ready. John mentions to be careful what they call the campaigns. Josh talks about the Planko machine.
Derick talks out the sales and discount codes with Watch Me Code. Derick talks the double opt-in on Thrive.
Josh talks about the Canadian expression consent or double opt-in. Everyone apologizes to Canadan for sucking real bad. Derick talks about the constant emails he is sending to his followers.
John mentions seeing an ad for Constant Contact. John and Josh talk about getting template style copy, and how annoying it is the receive them. Josh says he needs relevant information… John suggests that Derick should sell his crocheting patterns. Josh says Derick could not bill developing hours for crocheting.
John talks about the views on Simple Programmer, as he shares information on the in-stream and pre-rolls. John mentions reaching 19,000 subscribers on YouTube, with plans to reach 100,000 and the end of the year.
Thoughts for the Week!
Chuck - Find an and solution…
Josh - A little bit everyday, gets you there!
Derick - Know when to quit!
John - If you’re afraid to lose, you will.
“It’s Not a Negotiation Unless There’s Blood”
And We’re Live! Derick shares more of his crocheting talents, and might be going into to business with someones grandma. More on the dropping subscribers, but increasing income. Derick mentions he may be hooking up a designer for his website. Derick talks about creating a new way to purchase subscriptions and videos.
John ask about the cost for the new designs. Or maybe he should invest in something else. Derick is looking at investing in the designs, so he can free up time to do real work, instead of designing himself.
EntreProgrammers talk about the user research and ways to look at project’s worth. John, Josh, and Chuck have a concern about the idea Derick is thinking about doing. Josh thinks that Derick needs to increase subscribers in order to break even. John thinks content creation will help to increase subscribers.
EntreProgrammers talk about the keyword and SEO optimization to help Derick’s website traffic. John ask to look at what has brought on the most traffic and subscribers. John asks if publishing news letters in JS News Weekly would help. John thinks YouTube would be a great outlet of content for Derick.
Chuck mentions the retreat and trying to help fix Derick’s sales funnel for Watch Me Code. Josh talks about discovering cracks in the wall, verses painting on the wall. Josh suggest working on traffic for Watch Me Code, instead of design.
Josh shares the pitch sequence of Simple Programmer with Derick to help with offers, pitches, and traffic. Chuck sees how this would go into Express Basics. Derick ask if it would be better spending his time on traffic, or launching a new product.
John talks through the ‘all you can eat scenario for the selling bundles and subscriptions.”
Josh talks about the email sequence that he created for Simple Programmer. John talks about addING the email strategy as a course for Simple Programmer.
John talks about a recent lifting injury that cause constant pain in his shoulder area. John share his experience with a codeine trip. John talks his sexism in Simple Programmer.
Chuck talks about his top ten episode emails, and current projects he is tackling. Josh makes some suggest for Chucks emails. Chuck talks about maybe putting together a Drip sequence for his email. John suggests getting an affiliate product to offer for Chucks customers. John talks about White Labeling products instead of affiliates.
Chuck talks about the Meet Up mistakes he made in Amsterdam. Chuck mention he is going to do another Meet Up at Build. Chuck mentions helping startup podcast for his network. John talks about maybe turning his videos into podcasts. Chuck gives some feedback on the podcast idea.
EntreProgrammers talk about video hosting for a video podcast. Chuck mention this is 11 year wedding anniversary. John is moving next week, and everything is shipping out. John mention he does not understand people on Craiglists. EntreProgrammers talk about negotiations. Derick talks about negotiation with the IRS.
John and Josh mention they have 200 plus pending ideas on their Trello board.
Chuck ask about some advice on a bookkeeper on Upwork. John has some leads for Chuck. Josh gives some suggestion about how to approach someone for bookkeeping.
Thoughts of the Week!
John - Pain is an opportunity to get down to the depth of your character.
Josh - If your are not blocking time off to do something you say…You’re probably not serious!
Derick - Take ten minutes to have take difficult conversation…
Chuck - Focus. On one major thing at a time.
“We Have Become The Man!”
No Chuck today, because of a conference scheduling conflict. John and Josh have their second meeting for the day, first for Simple Programmer and now for the EntreProgammers. Josh talks about changing up his lighting situation for his office, and other routine workflows.
John talks about gesture base lights fixtures. Josh talks about how voice recognition still has a long way to go before it is easy enough to use. John thinks its probably learning properly, or investing time in how use it, similar to a keyboard skills.
Josh shares his experience with Siri, creating reminders, emails, and other things.
John thinks subvocalization feature will be more useful as it get developed. Josh thinks it is dorky to talk to Siri, or babbling into your phone in publicly. Josh shares more about his new lights.
John mentions final being able to record a video, after having video troubles. When thing start to get busier, John is talking about hiring a junior marketer. John talks about possibly having an attack on one of their servers. John mention losing 3 days of work trying to figure out the problems.
John needs an expert and Linux an WordPress to get fully optimized. John talks about still using Varnish and other tools.
John and Josh talks about the dropping number of opt-ins on the course site, and looking at the options for testing. Josh notice that the infinite scrolling is not working on the Simple Programmer site. Heres to live testing! Josh finds that the scroll mat is broken.
John is planning a March sale, and planning to do a sale once a quarter. Josh talks about plans for a spring 2016 sale, and re-purposing some of the sale plans material. John talks more about the growth on his YouTube channel.
John shares that they’ve sold 52 copies of 10 Steps…, 45 copies of the blog course work book, and 16 copies of “How to Market Yourself,” for the month of February.
John mentions that he just did an interview with PBS or a show call Road Trip Nation. Josh mentions working on the Tagging system with Drip.
John thinks its funny that he several month ago was try to remove himself from Simple Programmers, but is now the spokes person for the company. John shares more about how he changed his mindset about growing his company. John mentions they have a unique corner in the industry with Simple Programmer.
John talks about the behind the scene work with the small team he has built. Josh is excited about Maze 2.0 from Perry Marshall. John suggests being used a case study with advertising.
Josh talks about how it is important not to give Rodrigo to much work, or take him out of his talents. Josh mentions that lifestyle businesses are not sustainable in the long run, as far as growing, and the prices of ads and marketing.
John talks about how he will have to find a new videographer when he moves to San Diego. John shares an equipment list he currently has setup for video recording. Josh talks about the planning for the next product for Simple Programmer.
John talks about cleanup all their projects, getting to the point where they can acquire sponsorships in the future. John shares that a sale had just came in during the call.
Josh and John talk about their sales through PayPal, and configuration with their sales accounts.
John suggests the idea of an EntreProgrammers Slack channel. Josh thinks a Facebook group would be better.
Thoughts of the Week
John - “You don't have to light yourself on fire to keep everyone else warm.”
Josh - “Daily habits beat, weekly routine”