Episode 191 “Your Kinda Like A Pimp”
We’re Live! Chuck give an introduction to the podcast directory for DevChat TV. Chuck talks about how the directory works for sponsorship slot purchases. Chuck talks about talking to people at Libsyn about the directory.
Chuck talks about the inner workings of the directory and things that need to be fixed or refined. Chuck talks about speaking with React Native Radio to get a set schedule. Also, some talk about the new workflow for the whole podcast production process.
Chuck talks about selling service to use this service for a monthly fee. Chuck talks about the fees and costs to run the new service. John mentions to not expanded this out until it is running great for his podcast production.
The EntreProgrammers talk about the process of sponsors for the top 10 shows. Chuck talks about giving credit to the loss of traffic to sponsors. Josh suggests this can go to used space or sponsor slots. John talks about automating the system in the future.
Chuck talks about how this project with bringing back former sponsors and get some firm commits to the new system.
Josh critiques Chuck ad copy. Josh mentions he like that story but says that he was teaching to much. Josh talks about maybe doing some affiliate marketing. Josh mentions testing about doing launches.
Josh gives some details on warming up the audience and getting backing to sales. John talks about doing some live video recordings as a kind of marketing strategy. Also, build some new courses and build up membership.
John talks about doing “shirts off” video broadcast. John says this is a huge lift on the viewership on YouTube. John talks about the watch time and the traffic to the live videos once they are posted.
John show his new t-shirt “Video Begins at 0:00,” which is available in the Simple Programmer store
John talks about calling out people base on their Intent, rather than some sort of ignorance. John and Josh talk about the topic of Corn Pops, and the issues this raises when people take this in the wrong context.
John talks about getting some mouth hardware, didn’t even notice. John talks about using Invisalign. Josh, talks about the rising cost of healthcare.
John and Josh talk about Healthcare and the non-sense high cost of useless coverage. Josh talks about how private insurance works which does not fully compile with Obamacare.
Look up private insurance for the self-employed.
Josh explains how the penalty works for the self-employed, and how the government collects that fine. John explains that health insurance is a kind of hedge. Chuck talks about his health care situation, especially being diabetic.
John and Chuck talk about pulling together an association to get health care across state lines. John talks about the level of income of those at 100k to the millions, have no troubles with paying health care. But those at least making 100k can barely handle the hits of the rising costs.
Thoughts for the Weeks
John - Out earn it!
Chuck - Put it in my control!
Josh - There are no limits to the number of doors.
We’re live! Let take our shirts up and talk about X. John talks about his recent shit storm rant on YouTube. John mention some had told him about starting a Twich channel. John says he likes doing the live videos and he gets great audience interaction with live video.
John talks about doing a live show called “Let Take Our Shirts Off and Talk About…” The Ted talks about Simple Programmer.
Josh mentions catching up on sleep after a trip to Wisconsin, for a Perry Marshall Round Table meeting. Josh talks about the ins and outs of building the membership program for their products. Josh talks about the direction their product or programs are about, after analyzing the marketing and platform.
Josh talk about defining what this membership off is about before launching it. John and Josh talk about how this would be a different kind of launch.
Chuck mentions that Thrive Cart is still in beta and only by invitation. Josh talk about the 900 amazon bill and bring that bill down. John talks about the membership course and products. Josh talks about setting up some email redirects.
John talks about recording 40 chapters of his audiobook, and 20 chapters to go. John talks about the crude language and titles of his YouTube videos, and how they don’t something serve the buttoned-up business corporations.
Chuck talks about the numbers of attendees of the Ruby Dev Summit and Angular Dev Summit. But some were paid passes and free passes to the conferences.
Chuck talks about some of the topics like machine learning and how nothing has really changed in Ruby, but on other platforms have constant change
John talks about finding an audience with those who were unpaid attendees to the recent conferences. Chuck talks about updating the websites and sites for the conferences.
Josh says that these different elements of the conferences help build Chuck’s podcast empire. The EntreProgrammers suggest the many ideas to help Chuck with making a profit on the conference tickets. Chuck talks about the pricing model for the conferences.
The EntreProgrammers talks about the various ways to make money from conferences paid or fee. John lists off several ways to create revenue streams from these annual conferences.
Chuck talks about the speakers doing talks for free and ways compensate them. John talks about the doing affiliate links and paying a percentage of the ticket sales.
Chuck talks about setting up the conferences as a kind of lead magnet for emails or product sales. Josh talks about talks with a person whose was not ready to become an e-commerce store. John says e-commerce is very different.
Chuck says that everyone he has talked to says he needs to get the sponsorship stuff down. John again talks about spinning up more podcasts and podcast audience. More podcasts views, listeners, downloads, equals more money for sponsorships.
Thoughts for the Week
Chuck - Take a break when you need one.
John - Show up consistently to not fear failure
Josh - Getting away, getting clear
We’re live! We are here, and we need a fourth. John mentions causing a shit storm on the internet. John talks about saying something about comments on his videos, based on the opinion of when relevant content starts in his video.
John talks about starting a live stream to talk about the issues people had about the comment. And he as able to reverse the negativity and downvotes.
John mentions he started a cult in support of “video starts at video 0:00." The EntreProgrammers talk about the craziness people get into without knowing the whole story.
John talks about a book called For New Liberty: The Libertarian Manifesto. John talks about how this book will make you libertarian.
John talks about cut the ads or turning off monetization on his YouTube videos. Because it stunts the growth of the subscribers. John and Josh explore other avenues to accelerate the growth. Josh suggest testing and turning off the ads.
Chuck talk about how he is almost done with the app to handle the sponsorship for the podcast. Chuck talks about the different kinds of ideas for signing up for sponsor slots on the podcasts.
Chuck talks about maybe creating a way to look at available slots for sponsorship without an account. Then if they want to purchase a time slot, then they will need to set up an account.
Chuck talks about overhauling the Dev Chat TV site in the future. John and Josh suggest not to do the overhaul until his app is in place and working.
John talks about creating an immediate income stream by doing affiliate or commission. John talks about the cash flow that will be available once his sponsorship app is in-place.
John talks about the B to B type business, and add more podcasts to his network. John continues to talk about the goldmine scenario, but you have to hit the mother load first before you move on to the next hill. Also, some talks about multiplying the podcast shows.
Chuck talks about keeping his list warm, with affiliate stuff or newsletters. John, again, suggests creating and promoting a new podcast show.
John talks about the permission market approach that Seth Godin and Grant Cardone implement. Chuck says he done not know how people have the time to do stuff like this. John says that despite the shit storm, he got tons of engagement.
John gives a rundown of his new camera and mic equipment.
Thoughts for the Weeks
John - Stand your ground.
Josh - Focus too!
Chuck - Focus
We’re Live. John mentions that he was in Las Vegas during the shooting last week. John talks about the chaos in Las Vegas and the many different quick decisions he had to make.
EntreProgrammers talk about the past visits to Las Vegas, and John continues to talk about the coaching he was trying to do, and being hit on at the lounges.
John talks about how great the Thrive conference was in Las Vegas. John talks about meeting and seeing people like Grant Cardone, Ty Lopez and much more. Chuck talks about going to Las Vegas next year for a conference.
Chuck talks about recently hiring and firing a project manager, and another. Chuck talks about hiring a person to handle the sponsorship information.
Chuck talks about speaking with an open source developer/entrepreneur. Chuck talk about his encounter with syndicated ads. Chuck talks about having a miscommunication with a sponsor trying to find an ad.
Chuck continues with finding a renewed spark for doing the ad reads and being more animated in the podcast shows, also his new plan for managing sponsorships.
Josh suggests the kinds of information sponsors are looking for in a sponsorship, like transparency and analytics. Chuck talks about the type of analytic tool he needs to provide information back to his sponsors. Chuck says he keeps getting sponsor asking for certain criteria for sponsorship.
Chuck talks about creating the tools he needs for the sponsors. Chuck also talks about conflicts with sponsors advertising the similar services or products. Chuck told a sponsor that if they want to be exclusive, they have to buy it out the sponsor slots.
Chuck talks about this build idea that is very unique and could be your bread and butter for a long time.
Chuck talk about searching for tool and coding. Chuck says he might end up building a system similar to what. Derrick’s Signal Leaf did when it was up an running.
Josh talk about working on a project with he is working for promoting John on Plural Sight. Also, work on some email list projects and marketing. John thinks they can make some money off this project on Plural Sight.
Chuck mentions Ruby Dev. Summit at rubydevsummit.com
Thoughts of the Week
Chuck - If you not happy with what you are getting, change what you are doing.,.
John - Until you see what is possible, everything is impossible
Josh - Have a plan..
Josh turned 37 this past week. Josh says he is so mad at some idiot. Josh talks about getting a message from John about an issue with he book on Kindle. Josh talks about what he thinks happen for this book to be taken down.
Josh mentions the book was losing ranking because sales were lost. Josh talks about issues when getting John’s book republished. Josh they may have to do another promotion to gain the ranking back.
Josh says this book is not their business, so it difficult not to have the power to do what the need at any time. Josh talks about how royalties are set within Amazon book sales. Josh talks about his thought about selling books on Amazon.
Josh talks about liking Thrive Cart . Josh and Chuck talk about the types of carts they currently use. Josh talks about the current Simple Programmer shopping cart, and all the features available to make sales.
Josh goes into some market strategy and tools he uses from day to day. Chuck ask about payment on Thrive Cart. Chuck talks about how he uses MemberPress.
Chuck talks about getting his water main fixed. Chuck talks about reading Profit First. Chuck talks about the way Profit First tells you to divide your money into different accounts.
Josh talks who Simple Programmer handles the accounting. Chuck talks about how Profit First talks about cutting expenses. Chuck goes back to how he fires people… Chuck talks about the current plans for cutting expenses.
Chuck talks about moving to Pipedrive CRM and Sale management, but still, needs some functions that BlueTick offers.
Josh recommends hunter.io as a free tool for searching and check valid emails. Chuck wants to us this for find prospects.
Chuck says he is thinking about taking out the bronze package for sponsorships. Chuck talks about backlog episodes. Josh talks about how Podcast vs Radio are paid in sponsors.
Chuck talks about the impression vs. volume of episodes. Josh climes in with how CPMs work for sponsorships. Chuck says he should talk to Derick about the podcast hosting and adding other features like sponsor clips.
Chuck admits that John was right about how Chuck was running his business awhile back.
Thoughts for the Week!
Chuck - You cant keep doing the same thing, expecting something different to happen.
Josh - Every system is perfectly designed to produce the results that it is producing.