We’re Live! John mentions having to hop off soon. John mentions that Josh is not on the podcast because he was not happy with the result they have been getting with the membership drive. John sarcastically says people don’t want him back because no one is signing up for memberships.
John talks about kicking some ass as he is back to work. John gives a rundown on the things he has accomplished over the week. Mostly get stuff ready for the Bulldog Mindset materials. John says Bulldog Mindset is looking good. Also some good numbers on the quiz.
Chuck asks about launching content under the Bulldog Mindset brand. John talks about reopening the Simple Programmer website and other things that allow them to market the new products and services. John talks about hiring a pixel artist to create emojis and badges for the members. John talks about waiting on the new podcast to get approved and the ACX book.
Mani shares that he was working on automation and clean up things. Chuck shares how he is working with Zapier and other tools. Mani asks about Chucks email list. Chuck talks about setting up and figuring out what to do for his lead magnets. Chuck and John talk about the Affiliate Gauntlet. Mani and Chuck talk about selling products to his list.
Mani suggests using his list to sell products. John asks about the size of Chuck’s email list. John further explains the Affiliate Gauntlet. Chuck says he hired a developer to help build out Podwrench, to speed up the process. Chuck share his ideas about a course to teach people to get started with Rails. Chuck talks about creating a program along the lines of Developer Freedom.
Chuck talk about creating a subscription program that will teach developer to get into Developer Freedom. John says these ideas might be another brand and business. Chuck says all these plans are going to go under the DevRev brand. John says that Chuck needs to get the podcast production to run without him. Chuck talks about hiring someone to sell Podwrench once it is done.
Chuck talks about freeing things up so he can focus on Podwrench. Chuck says is a very excited about his work so far. Mani asks why he is excited about the new found excitement. John says since he has made the jump to get back to work he is excited too. John shares that he is reading the book “How to Kill a Hydra.”
John continues to talk about the proving yourself phase that he learn from the book. Chuck talks about how he has changed and how the things he wants has now changed. Mani continues with mocking around with the Automation topic. John talks about tweaking things and how he does things one YouTube to increase in other areas. Small tweaks everywhere leads to Huge impacts.
Mani and John talk about the effectiveness of emails and data to capture more values. Mani says email automation is the big scary monster. Johns says some of the most profitable things he has ever done, he did in an afternoon.
Mani talks about those who write a new email sequence every time. John says it is dumb blind persistence. John talk about the biggest losers in life are the people in the Menza Meetings. They don’t apply themselves, John says.
Mani says when you start to expect things to get easier, you are fucked. John says that 10X Rule is a good book. More talks about automation.
Thoughts for the Week!
Mani - Expect it to be 10X harder
John - Find evidence of why you suck and not a badass
Chuck - Figure out why you are doing it
We’re live. Josh ask if Mani was standing at his desk. Josh says he has runner knee. Mani and Josh talk about standing and actively standing and working. John talks about the intensity of running and being on a call at a treadmill. More talks about exercise and working at the same time. Mani talks about listening a being at a stationary bike.
Mani talks about draw.ioand automation work. John talks about the work they are doing a the blogging course. More talk about up selling on products. John talks about milking the sale of a of product. EntreProgrammer talk about marketing strategies on up sales.
John talks about converting your audience and gaining sales. Mani and Josh talks about the percentages and sales on cart values. John talks about the opinion on up sales on course. More talks about strategically pricing a product and up selling later on.
Mani talks about selling a product without discounts. Josh says with will no work. Josh says the time limit and scarcity make the sale. John says you have to have scarcity to sell the product. Josh says you will get clicks but not sales without discounts and scarcity. Josh talk about when people will become a customer.
Josh talks about working on ways to not have to keep on doing the up sales. Josh says you can take the up sales to the bank. EntreProgrammer continue to talk about the Meditation Course as an up sales in Mani’s sales cart.
Mani jumping into talking about membership and how it changing the game. John talks about kicking ass this week and waking up 6 am and hitting the Pomodoros. John talks about doing the Bull Dog Mindset and logo design. John talks about the quiz for the Bull Dog Mindset.
Mani talks about how John should do a live video on YouTube once a month. John talks about charging 5 dollars a month for the membership. John talks about hopping on a coaching call and making 1500 dollars for one hour. John talks about how he only want to make a live stream for just the members. John talks about his content syndication plan.
John talks about recording audio for The Stop Being Lazy book. Mani ask about the book sales. John give to numbers on sales and revenue. John think he is making 5 sales a day. John talks about doing the audio and adding more content because it was not written by him. Josh talks about doing the audio first then the book can be written. Mani talks about how Gary V. and others ad lib the book.
John talks about hiring a cheap audio editor for the book. Entreprogrammer talk about reading an audiobook and doing a great job. Mani talks about natural sounding reading and emphasis in audiobook. More talk about audio books and professional readers vs. authors reading the book.
John talks about the subscribers for the Bulldog Mindset emails. John talks about the clicks on the Mental Toughness emails. John shares his email for the Bulldog Mindset coaching. John says he has 57 opens and several clicks. John talks about only having 5 slots.
Josh talks out wrapping up the course and workflow with Jason. Josh talk about doing a membership push with John help with creating a video for the offers. Josh says he is not changing the offer. Mani jokes about firing John if he does not move the needle forward on the business. Some talk about WordPress generated passwords.
Josh talks about making a mistake with custom field and APIs. John talks about after this month they are going to do themed months and content. Josh talks about doing a split test with emails with half with Johns name on it. Josh talks about doing a membership enrollment with increase price if John’s name brings in more people.
EntreProgrammer talk about doing a Getting Over Your Fears course. Josh and Mani discuss which course might do better with sales. EntreProgrammer discuss which topic will do better, Metal Toughness or Getting Over Your Fears. Mani talks about a keyword research on controlling emotions vs. controlling anger.
More talk on keyword research. John talks about how these keywords fit into how the audience is looking to change. EntreProgrammer research the top hitting keyword to further their reach on course topics. EntreProgrammer make jokes about keyword for drunk driving.
Thoughts for the week!
John - Don't underestimate hard work
Josh - Don’t drive drunk
Mani - Cutting off work at a certain time.
We’re Live. John talks about Google Hangouts going away. Chuck suggest moving to Zoom for recordings and live streaming. John talks about being back at it. John says he is going to be a bit more involved with projects at Simple Programmer and reviving the old Simple Programmer youtube channel. Mani ask is a podcast would be useful for this next step. John and Josh say that there is a podcast with all this. John talks about getting back to Pomodoros and back to doing work. John shares some info on book sales and launch info. John talks about the review of the F-word used in his book on Amazon. John says to Bulldog Mindsetwebs is now up.
John talks about getting traffic for the book and website quiz on Are You a Bulldog. John talks about the impressions and emails he collected from the quiz. John shares more on the terms of the kinds of bulldogs on of the quiz. John talks about his email strategy for the Bulldog Mindset campaign for coaching. Mani asks questions about the emails base membership levels. Johns talks about segmenting the email list and how he is targeting the audience. John talks about the Drip integrations and support for their needs.
John shares about hitting the pain points for what the Bulldog Mindset is about. John talks about the how he is sharing about the BullDog Mindset. John talks about the tasks of creating and shoot videos and podcasts. John talks about toying with the idea of a Youtube Bulldog Mindset membership. Mani asks about Patreon. John says he is done with Patreon. John says he will work on this Bulldog Mindset stuff and help his boss John with Simple Programmer.
John talks about the tuff job of putting out a course and battling free information on the web. John says this is curated information tailored for those who want it. Mani asks if he was getting replies to the Simple Programmer emails since he was back working. John mentions looking into other people’s courses like Gary V. And others to get several ideas for streams of content and products. John says he now might have to record at least one video a day.
Mani ask Josh about what he is going to do since he got John back as his employee. Josh share his plans for the next four months. Josh about creating themes for these next few months as a way to be productive and max out the time with John. Josh share about a members-only webinar. Mani talks about the tip jar on Youtube that John uses when he takes off his shirt. Josh talks about doing Mani’s book topics for Cyber Monday. Josh talks about membership drive and webinars for the Cyber Monday. EntreProgrammers general talks about setting up product sales for the upcoming holiday sales.
Josh talks about John leaving Simple Programmer made him a scarce commodity. But now he is back for a time, they can promote with better confidence for the next coming memberships and products. Mani suggests checking the Asian Efficiency website. John joking about making a website called anglo efficiency. John jokes about the Red-headed model on the Asian website. Mani says they have 3 great components. Josh talks about his hopes for the rotation of these themes.
Chuck ask about where people signup for membership. Josh says this is done via WooCommerce. EntreProgrammers discuss Thrive Cart. John talks about what he learned from VidCon. Mani talks about VidSummit, and how Gary V does not talks about SnapChat anymore. Mani talks about what he learned form VidSummit and Gary V. Mani share what he heard from the summit and Gary V about emails and reaching out. John talks about the Barbell strategy and investing for a guaranteed return and investing in high yield risky investment with 10 percent. John talks about being prolific on YouTube and grow your audience. Mani and John talk about the strategy of Prolific content and time for growth.
Chuck asks about how he has a couple of people who are interested in selling sponsorship for him. But he is worried about how to pay him. Mani says commission only. John asks if you get the best salesmen if you do commission only. John mentions to watch out for those who don’t care about working for commission, because there is a chance of getting high quality or shitty salesmen. Chuck mentions that the two interested people are his neighbor and brother. John says hell no, those are in the group of people you don’t do business with. John says Chet Holmes’ book Ultimate Sales Machinesuggest not hiring only one salesperson for sales, there should be hired in pairs to compete.
Mani asks about the number of total sponsorship availability for the year. Chuck says about 600K. John suggests going to Best Buy to find salespeople as a joke. Josh again going to the Ultimate Sales Machine for more knowledge for sales. Chuck ask about how to do his renewals for a salesman. Chuck leaves the call to interview someone. Mani shares about book discussions. Mani talks about summaries and how he likes the format. Josh talks about writing a script with Jason for webinars.
Chuck returns. Mani shares more about getting help with recording the summaries to make them more interesting, rather than doing solo recordings. EntreProgrammers talks about how Mani should hire someone who is interested in doing these reviews without much or no pay. Josh gives suggestions about how to do the book report with another person or audience member. John suggests dropping some breadcrumbs on the possibility of payment for work is the business continues to grow.
John talks about how he hired their writer for the Bulldog book. Chuck chimes in with hiring someone to take the task off his plate. Chuck talks about the quality of product and vision for a good hire to help move the business forward. More talks about scaling business and spokespersons. Chuck ask about stopping the hosting role on some of the podcasts… Josh says that would be a good question for next week.
Thoughts for the Week
Chuck - Nothing is for free. Prioritize.
Mani - You need more at-bats
John - Kicking ass is the cure for a lot of things
We’re Live! John is finally back home. EntreProgrammer talks about returning home from travels. John says he is done traveling until the Marathon in La Vegas in November. Chuck suggest to John doing an Ultra Marathon. John says depending on how he feels this might be his last marathon. John talks about hiring a marathon coach to help get under a 4-hour marathon run.
Charles asks for business advice after speaking with his coach. Chuck gives a rundown on the task assigned to himself after consulting with his business coach. Chuck says he is halfway done with the book. But his coach wants him to work on acquiring more sponsors. So the book might be put on the back burner until Chuck has more time. Chuck says he might refund the sales on the course. This will allow him to get Podwrench done though.
John asks what task on the schedule will allow him more time. Chuck says Podwrench. John says to weigh out what task will get done sooner. The book? Podwrench? Chuck thinks that dropping all other tasks and focusing on the book might take a month. But he never done it before so the timing is up in the air. Chuck thinks he might have to put off the book. Josh suggest finding someone to help write the book.
Mani asks Chuck about the numbers on traffic and building the email lists. Josh talk about the tasks and logistics for launching a book. Chuck decides to refund on the book and finish Podwrench. John suggests a refund or apply the funds to a conference.
Josh talks more about webinars and courses sales. Mani talks about the challenges of selling the course. Josh comments about the use of paid traffic. EntreProgrammers talks about marketing and other kinds of strategies to sell courses and or products. Josh talks about developing content with Jason. Mani and Josh continue to discuss pitching courses via live streams. Mani talks about the responses on doing live streams.
Mani shares more about his recent strategy on answering questions on a live stream. Josh shares how people wait out prices on Udemy. More talk from the EntreProgrammers about the price on products such as book and courses. Josh talks about building a course around the Complete Guide for Software Developer, as a 12-month program. Mani talks about the change in the pricing model for Podcaster’s Paradise by John Lee Dumas. Josh talks about courses on their network that do not have John apart of the project.
John talks about ranking on Google and how traffic works to sell products. Chuck interjects with more questions on things that involve making a sale. Chuck talks about trying something different. Mani talks about how these are based on marketing theory and numbers. Josh says he knows what the levers are in the range and strategy of marketing products. Chuck suggest walking down a different road and trying different things for their marketing strategy. Josh talks about marketing in a lousy market.
Mani talks about the Microblading market and courses. Josh says testing takes 2-3 months to figure out what is working. Josh talks about the need to Paid Traffic. Josh talks about the handheld community. EntreProgrammers continue to talks about marketing a content base product. Josh talks about selling a mock interview courses.
EntreProgrammers continue to talk about how the course package was presented. Mani talks about the recording products over live presented products. Josh talks about needing Facebook to market. Mani says running Facebook traffic is another kind of beast. Mani talks about the amount of work Josh is doing and burning through their own list. EntreProgrammers talks about the percentage cut John took as he was making videos for Plural Sight.
John talks about the warped view of money. More talks about selling courses for clients. John talks about about getting a free box of snacks, and considering the value. John refers back to a rip off of a course from a past client. John explains they are selling the outcome of the course. Chuck exists the podcasts. EntreProgrammers continues discussing that Udemy effect and the value of the course.
Josh talks about how videos courses became commoditzied like books over the past decades. John talks about the getting the offer to the right people in their marking strategies. Mani ask about banner ads on the websites. Mani ask about how many clicks do they get on the banner ads. Josh talks about all the test and conversion they did.
Mani ask about driving traffic to the opt-in. Josh continues with testing remarking….
Thoughts for the week!
Josh - Test before you test..
John - It is about what you become after the process
Mani - Simple wins. Complicated does not scale.
We’re Live. Chuck coming in from the Frameworks Summit in Park City Utah. Chuck gives a fun down of the various core teams and technologies being discussed at the Summit. Chuck talks about networking and meeting with previous guests on the podcasts show on Dev Chat TV. Chuck talks about being in Orlando last week and being productive.
Josh asked about the pre-sale on the book. Chuck about selling 16 copies of the book. Mani gives suggestions on what he would have done. Mani was concern about the book sales verses the course sales. Mani and Josh talk about the offers and ways to execute the sales success. Mani asks more about the emails and links for the landing page.
Josh and Mani talk about the analytics and the actions people were taking when they visited the landing page. Mani and Josh continue with their opinions about the next steps on how to successfully complete the sales. Mani thinks there is too much information on the page. Mani mentions that the carts have to be optimized a bit more. Mani suggests losing the navigation on the shopping cart.
Both Mani and Josh show their add to cart features and show how it works. Mani asks about cart abandon rate for Simple Programmer. Chuck asked if there is a list of numbers of analytics on cart abandonment. Josh talks about the different carts he has used in the past. More talk about carts and sales between Mani and Josh.
Chuck says his plan is to sell the book on Amazon and let the book drive sales to the course. Chuck says this process is helping him learn about pricing, carts, and marketing his product in general. More talk about trial and error.
Josh and Mani discuss the launch numbers. Mani makes some guess based on a few numbers Josh provides. Josh says $199 on the live 3 week course, 80k emails sent out. Mani makes some great guesses on the out rate and clicks. Josh says there were no prices mentioned in the email. Mani settles on 100 sales. Josh says he only got 40 sales. Mani says with that rate, Simple Programmer should start selling book summaries. Mani and Josh continue with ideas on the live sale.
Josh talks about how the high price course model is dead. Also a bit on the overall take on the products since John is not teaching the courses or feature on the product. Josh says no one. Is willing to pay over 200 dollars for any course anymore. More on price declining on the course.
Josh talks about tactics with Interview Cake. Josh talks about caps on promotions as in their take. Josh continues to talk about John lasting impact from leaving Simple Programmer. Josh talks about a slow decline of audience and engagement.
Josh talks about promoting more than a few products. Mani talks about Robert Farrington and his email courses and affiliate courses. Mani mention pushing things down the route of the Simple Programmer community that may help. Chuck mentions that Josh should clarify what he is trying to transition too as the manager of the business. More talks about Interview Cake. Chuck chimes in with telling people where he wants to take them.
John shows up with no shirt. Chuck suggests ways to look and execute Josh’s vision for the future of Simple Programmer. Chuck thinks a John had a vision of what people wanted. Mani suggests that John should talk rather than talking on his behalf. Josh gives his numbers to John base on the launch on his part. John talks about the economy and talks job market at the present moment. John talks about the immediate situation of the economy and what people need.
Chuck talks more about making a connection with the audience with John’s direction. Mani talks about the growing pains and void of personality. John talks about the sales on the membership. Josh shares on how it is flat based on the email list. Chuck leaves the podcast called. John talks about those who need the resources like Interview Cake.
John says Chuck is probably right about how people associated Simple Programmer as a company that helps people find ways to improve their life a programmer or developer. Mani talks about how he gets emails about John’s Soft Skill program or book. Josh talks about doing a launch on a type of reading club. Mani says excuse me, you thought of that.
Josh says he is surprised by the grown of the Simple Programmer company. John talks about the staple of the company. John talks about doing a Complete Software Developer Career Guide in the near future. John talks about doing videos and such. Josh says for the foreseeable future is the only idea he is wanting to launch at the moment. Mani suggests a membership or community with this title.
Josh talks about what he thinks Simple Programmer is as John the face of the company compared to who he is and is about. So he is seeing an underline issue if it is not there. John talks about the things Josh has started to do, and follow the path as an entrepreneur with an extreme talent. So Josh is fit to take the company to the next level. John shares more on the influence he has had on the Simple Programmer mission with Jason Humphrey.
John talks about the Dave Ramsey dinner or gets together. John talks about how if you develop the smarts to become a successful entrepreneur. Mani asks about the value entailed to find the level John is talking about.
Mani asks John to run a list to begin the process. John says it is a way to promote yourself and self development. Mani asks this is a way to replicate John. John talks about ways to co-write idea to appeal to people to improve their lives.
More talk about the Career Guide” sales and greatness. John talks about the values of the message. Josh talks about testing this out. John suggests a free webinar about Simple Programmer is about, including what Mani has to say. Mani is blown away with what John says about Teaching Programmers that They Can Be More. Mani talks about John be the move without being the face of it.
More talks about the movement. Mani suggests talks about the course once a week. Josh talks about a general discussion. Josh surest following the Soft Skill guide. Josh joke about the OMAD diet. John reinforces Josh’s confidence that he is still doing a great job with Simple Programmer.
John talks about the values of the company and how Josh values all those things. John says that BlueHost is willing to help them with websites and marketing for their customers because that is where self-marketing being, a website. More talks about meeting people on John’s visit to.
Thoughts for the Week!
Mani - Going back to the purpose or why…
John - Stay the course.
Josh - Sometimes you eat the bear, Sometimes the bear eats you
We’re Live! Chuck says he is having one of those weeks that makes him want to be a pig farmer. Chuck talks about his sponsors not paying him on time. John jokes that Chuck is going to burn down the building. Chuck continues with how these companies are promising to pay in 45 days, but no show. Chuck says he understands that this is a process. John and Chuck agree on a paying upfront policy.
John talks about sticking to what was agreed upon as far as due payment. John jokes to put up an ad that out the issues of nonpayment from the sponsor. Mani asks about book sales. As Chuck goes into having issues with PayPal restricting his account, but he cannot pull money out from the book sales.
Chuck talk about talking to Richard at .NetRocks. Mani suggests not using PayPal and switch to Strip to receive payments. Mani jokes about running an 'I cannot buy my lunch' sale. John talks more about using this injustice as a marketing strategy.
Mani ask is the course is for sale now. Chuck mentions that it is on sales for 500 dollars as of now. Mani asks about some analytics on the current sale. Josh and Mani suggests an urgency strategy for the course and using a timer on the sales page. Josh and Mani give other kinds of suggestion for the sales and marketing strategies.
Mani suggests writing up 4 marketing emails for revamping the sales of the course. Mani asks about Simple Programmers sales on Plural Sight. Josh gives some analytics and numbers on the sales. Josh says it is about 18k in sales. Josh talks about the issues with the commission and discount offer.
Josh talks about the 45k sales last year. And Josh says their attitude is what have you done for me lately. Josh says John’s numbers are still pushing in sales at Plural Sight. Mani talks about the tier of commissions according to a Robert Farrington. Josh continues to talk about the clicks and conversions of the material on Plural Sight.
Josh and John talk about the EPC target. John suggests working backward to figure out how to meet the EPC. John talks more about the complexity of the sales. Josh talks about experimenting with a waitlist. Mani and John talk about the traffic direction, click and marketing with courses on Simple Programmer.
John asks Josh talk offering their own discount to up the sales. Josh think it has to be beyond 25% to make it worth it. Josh talks about the sales on the membership. Josh talks about Jonathan Stark’s book called The Freelancers Roadmap and how he is using this as a bonus to the sales they’re doing.
Josh talks about a plugin to setup authors call WooCommerce Authors. Chuck talks about how he is using the WooCommerce site. Chuck ask about how to set up the author plugin as far as getting people on the site.
Mani and Josh discuss marketing and writing copy for courses, rather they are martial arts or developer material. Josh talks about the skill of building out the course. Josh talks about doing a 21-day course but did not work, then they switch to interviews on webinars. Josh talks more about working with Jason on building courses.
Josh continues to talk about the process of marketing courses on books or videos. More on the complexities of launching courses. Chuck says he likes to idea of hiring someone for their skills to build a course. Chuck talks about how he could do this with one of the developers.
Josh talk about his idea with this upcoming course with coding and technical material. Josh talks about this as a review type course to prepare for coding. John talks about signing up for another marathon but he got sick. Mani suggests chewing garlic to help with a cough. Josh asks about the Thrive convention.
John says is it wipeout from running. John asks if they notice the merge with Create Space and Kindle. Which could help with sales on their book. Mani ask about John’s book Bulldog Mindset. EntreProgrammer talk about the publishing companies. Josh and John talk about Novel Rink that pulls Amazon API and how it is being shut down.
EntreProgrammers talks about how this is similar to people running Facebook ads and such. Mani talks about how it is short-lived as people are trying to build businesses off of a social media platform. Mani says like Alex Jones. John says Alex would be able to write a book. Josh says Alex is still very diversified with several places to pull his material.
Josh said he did have the opportunity to get into the Prepper niche. Josh talks about how Google controls 80% of their email list. So they are done if they get in trouble with them. Mani talks about Alex Jones traffic numbers.
Thoughts of the Week!
Josh - Pomodoros are effective
John - Have an exact why
Charles - Just got to keep going
Mani - Syndicate your content
We are live. John and Mani are at Thrive Conference. Not related to Thrive Cart or Themes. Chuck mentions recording some 14 plus EntreProgrammers podcast this week. Chuck also mention some new signups the the My Story podcasts on the Dev Chat TV network. Chuck explain how the My Story shows fit into the Dev Chat TV network.
Chuck continues to explain the type of guests on the My Story Podcasts. Josh talks about interview he did with student of Jason Humphrey. Josh and Chuck talks about their guests and topics that are most interesting to them. Sharing all kinds of perspectives.
Josh ask about the unique guest on the Dev Chat TV network. Chuck explains some of the dynamics between the panelists and guest. Chuck talks about the different perspective and diverse outlook of the panelist on the podcasts. Chuck share that this diversity helps him learn new things.
Chuck talks about the freedom and goals he is working on with his business coach. Chuck says he is going to work hard in the next few months so he can step back form the business. However, he does plan to have a passion podcasts that he want to continue with. Chuck says this shows are on Podcasting and getting a job or working in the business.
Chuck says his only issues is time and having a lot of things to do. Chuck talks about getting in to automation and building out systems. Chuck says he is traveling and still working on his book.
Chuck ask for a suggestion if the needs to hire someone else to handle the sponsorship scheduling. Or should he continue to have Michele do the podcast production and sponsorships tasks. Chuck mention he needs more help with sales calls and selling sponsorship spots.
Josh thinks a non-skilled person can handle this. Chuck says the outreach for sponsorship might get automated to some degree. Chuck explain his plans for outreach. Chuck says he just trying to figure out how to automate the task in the business.
Chuck mentions how he needs people that work for him to help, if needed, to create process. Josh says the good salesperson is a good relationship person. As far as Chuck looking to fill the spot for sales calls. Chuck says he does not want to bring someone in, thinking they have a long-term job. Josh thinks he needs to hire himself a figure out the process.
Josh says getting clarity and honing in on the actual work is difficult. Chuck ask about things on the Simple Programmer end of things. Josh talks about another launch he is about to do. Josh says he is excited about how the contents is coming together. Josh says he is really looking into the prelaunch material.
Josh and Chuck talk about content creation and marketing content like Jeff Walker. Josh talks more about video material and content for people to engage with.
Josh talks more about creating content with John. Chuck talks about the tactics with writing a book and Getting a Job and creating or locking in the theme of a hero’s journey. Chuck talks about how his process is working with writing his book.
Josh talks about rerunning the Plural Sight campaign. Josh talks about the reduced commission from Plural Sight. Josh says this course feeds into the membership. Josh says he is hoping for a 250 sales to boost the membership.
Chuck ask about using WooCommerce but there was an issue with completing the sale with PayPal. Josh says there are always issues with people paying with PayPal. Chuck and Josh continue to uncover issues with the lost sale on Chucks WooCommerces store.
Chuck explains the content of his early copy of this book. Chuck says he is interested in doing some webinars soon. Josh says with launch will be different without John. Josh says this is a good test to see where they are.
Thoughts for the Week
Chuck - Be willing to challenge what you think the way things are.
Josh - We tend to procrastinate on the things that are most important
Josh talks about the bulge at the bottom of his computer and it needing a battery change. Josh talks about the features of his new MacBook, and how he doesn’t like it. Josh can’t wait for his old computer to get back. More tech talk about computers and John having issues with playing back YouTube videos. Josh talks about double dongle commercial.
John talks about getting back to work and just interviewed James Clear. John mentions getting his slides done for FinCon. John talks about his strategies and his talk for the event.
John and Josh talk about their SEO and other lists of things they need to do for Simple Programmer and John’s side projects. Mani asks if they have an editor. Josh talks about working with their outsource content editor. Josh mentions that the title and backlinks are most important for them. More talk about content creation and things that work now and the types of content that does not bring traffic anymore.
Josh ask if anyone wants to write a blog post about interview questions. John and Josh talks more about questions and content for their site. Mani ask more about their editors fees and time it takes. More talk about link backs. Mani mentions a membership site transition.
John mentions reading Blue Ocean Strategy. John continues to describe the courses and subscriptions models of businesses. More on what a Blues Ocean business is about. Josh talks about building the business like ax PluralSight. Josh thinks that a podcast is what the business needs. Josh talks about their subscriber numbers and the direction he would like to take his podcast.
John suggest that Chuck take care of the podcast production for Josh. John suggest the podcasts run under Chucks network and they can share sponsorship. Mani talks about a blogger he really enjoys to follow. Mani talks about the problem with the celebrity businesses or business models. Josh says he like what he does right now, but would like to do the same thing and have the business grow.
Josh mention Zigziglar’s business model. Josh thinks this will be a good experiment since there are a lot of things starting up. John talks about the presence that he might have in the Simple Programmer business. Mani ask why would they Josh and John would want to redo the business model, but only with Josh in the seat. Chuck gives his ideas with what Josh could do in place of running Simple Programmer.
Mani says Simple Programmer says that Simple Programmer is the Kingmaker as a business model. John says you have to business brand first. John talks about being exposed to the brand at different times. John continues with the introduction to point of sale. Josh talks about the sellability. Josh continues with the time people enter into the business or engage with the content.
Chuck gives his view on what Simple Programmer is without the help of John’s celebrity. Josh talks about how they have had thing fail when they hand it off. Josh talk about running a business similar to Udemy. Josh talks about help Jason out with the course creation for their community. Josh talks about what he learn with building out the community and coursed and then replacing the hosts.
Chuck talks about reading the book “The One Thing.” The pertains to the podcast production software PodWrench and working on the network. Chuck talks about moving to Google Calendar, away from Schedule Once. Chuck explain how they are using the calendar for appointments. John suggest moving to his process with Assistiant.2, a chrome plugin.
Chuck talks more about scheduling appointments and stuff within the podcast recording process. Chuck talks about the Show Runner material for running the podcast without him. Chuck mentions that a few of his sponsors wanted live ads. So in October Chuck is moving to live ad reads in the podcasts shows.
John suggests some automated features for ads reads and show notes material. Josh says there are podcast services that offer a full service for podcasting, but if Chuck had software it would be a game changer. Josh continues with disrupting the market with podcast production software.
Chuck talks more about getting people on the show in an automated fashion. John talks about what Richard Branson with with T-Mobile as an example. Chuck talks about just solving his own problem. Chuck mentions that they are two show he would like to do as podcast shows, and step away from hosting most of the shows.
Chuck talks more about podcast production with authors or technically savvy guests. Mani mentions a podcast call Optimize Daily. Josh talks about using podcast as a conversion for memberships rather than a traffic generator. Josh talks about his ideas with Copy Chief.
The EntreProgrammers discuss podcasting and marketing tactics for memberships and courses. More talks about podcasts tailoring for membership. John talks about Tropical MBA podcasts and how it drives membership. Chuck talks about John coming in periodically on the podcasts and writing posts for the membership.
Mani talks about BiggerPockets Podcast and their business model.
Thoughts for the Week!
Josh - Pruning
John - Variation is the enemy of progress
Chuck - Focus on the things that matter
Mani - Don’t build a personality business
We’re live. I believe. Josh talks about getting emails from Chuck. Chuck mentions going back to shaving his head. Also, Chuck mentions that things are getting better and is very busy. Chuck talks about how his WooCommerce was not working for him. So no sales for the pre-sale on his new book. Chuck talks about more issues with the commerce site. But immediately sell 5 books as soon as it was set up.
Chuck talks about extending the deadline on the pre-sale since there were issues with the site. Mani asks about open and click-thru rates for emails and other marketing tactics. Mani asks more about the email open analytics. Josh mentions that he might be better off looking at the Google analytics. Chuck says he is matching peoples expectations on the price. Chuck mentions learning a lot from this launch and being able to do better next time around.
Chuck mentions other simple mistakes he made like not sending people to the landing page form the e-commerce site. Josh says welcome to the club of marketing and e-commerce mistakes. Josh talk about all the moving parts of shopping carts and WooCommerce. Chuck talk more about the issues with his shopping cart and web page.
EntreProgrammers talk about mistakes with marketing and more simple mistakes on top of it all. Chuck talks about focusing on having his business run without being involved. So no recording podcast with the other hosts or panelist on Dev Chat TV. Chuck mentions that he needs to have more of a presence on YouTube to help the traffic on the podcasts.
Chuck talks about possibly releasing the podcasts as video on Youtube. Also, some talks about getting the podcasts on Spotify. Chuck says that he does not like certain podcasts hosting sites. Mani talks about moving his website to a different hosting site like Liquid Web. Josh talks about being on a custom Digital Ocean system. Mani asks about using Simple Programmers web guy for help.
Mani talks about moving his content around on his website for 2000 Books. Mani talks about getting some help moving his web content without ruining the activity and other stuff. Chuck asks about why rebranding from 2000 Books to 10X Books. Josh suggest not doing this all at once. Josh suggest cleaning up the site, moving to a new host, and working on the domain name as a safe way to move the site. Josh and Mani talk about making the transition smoother along with not ruin the Google traffic.
Chuck suggests creating another site or duplicating the site them running both before taking down the older. Josh asked about DNS and other things to think about website directing. Josh suggest setting up the DNS. Josh talks about Simple Programmer traffic and website information.
More talks about indexing and redirecting. Josh talks about changing EngineX and rolling back sites. Mani says he feels more comfortable hiring someone to do this for him. Mani asks if they know anyone who could help him. Mani says he thinks he knows who he wants to hire.
Josh suggests asking about the migration services and waiting to change the domain last. EntreProgrammers talks about growing out their websites. Manis asks about Josh's selling of the memberships and course sales. Josh talks about testing and issues with Zappier.
Josh talks more about issues and getting help from Podia. Josh talks about activity with the memberships. Josh talks about more plans with the community and memberships. Josh talks about the how he had to change the name of the community.
Josh and Mani discuss the thing they did that could have made the launch more successful. Chuck talks about doing something similar. Josh talks about the types of groups that they could sell membership or subscription too. Josh suggest to Chuck to start a community around the course Chuck is creating.
Josh talks about selling automated products and prices. Mani asks about Chuck course and possible membership group.
Thoughts for the Week
Chuck - Focus
Josh - Let go of things that you can have someone else do
Mani - Products make you money, system make you a fortune
We’re live. John in progress talks about a 15 person meet up in Barcelona. John mentions the numbers he gets on engagement on Instagram. John says the engagement numbers are better than email. John says that he is basically doing an email via Instagram.
Josh talks about selling sponsorship for spots on Simple Programmer. Josh mentions that the spots were filled immediately. Josh continues to talks about the membership stuff in Simple Programmer.
Josh and Mani talk about the course, How To Market Yourself, and how they are working out the marketing material. Josh continues to discuss the community and courses he is helping market with a client. Josh talks about his launch is for next month.
Mani asks if they are getting a discount from Plural Sight. Josh talks about doing a test for another client’s product marketing. Josh continues to talk about the strategies he learned to get the marketing strategies on point. Josh talks about working with pop-ups. Josh talks about testing the opt-in rates. Mani asks about testing with Two Step Carts. Josh mentions that Podio does the same thing.
Josh talks about cart abandonment and how their system works at the checkout. John talks about how million dollar companies are able to hire people to do all their testing. Mani suggests that how retargeting could work, but Josh should hire someone to hire someone to do it for him.
Mani and Josh continue to talks about their strategies for marketing, and outsourcing. Josh mentions using banners as something different in marketing. Mani and Josh go back and forth on testing and marking emails. More marketing and email discussion.
Josh talks about using a timer with the banner. Mani shares a story about a marketing strategy with coupons and collecting emails to build a list and get more sales. Josh talks about using a wait list page and filling out forms for membership. John talks about the psychological effect of coupons.
The EntreProgrammers continues to discuss the using coupons. Josh says he may segment the new coupon idea geographically. Josh talks about the new Asia subscribers and traffic form the email list in the US and other counties. Josh talks about the unopened email form those in Asia. Josh says the US subscribers have twice the engagement after that fully subscribe.
Mani shares some comedy relief from a comedian who talks about negotiation between the different nationalities. Charles mentions having a great week and has written 6,000 words on this book, and is up for pre-sale. Chuck mentions that the book should be complete soon. John talks about helping Chuck with the information he needs to launch on Amazon. Chuck mentions doing a self-publish on Amazon.
Josh and John give Chuck some pointers on how to launch directly and on Amazon. Chuck talk about implementing an opt-in page along with the book. John gives the rundown about how to launch from book, Kindle, to audio. Johns says this is a great way to not compete with yourself on Amazon. John says the order should be a printed book first, Kindle, then audio with extra content with a relaunch between each format.
The EntreProgrammer give their best ideas to Chuck to have a successful book launch. John and Mani discuss that the book launch in the first format should be hardcover and softcover later. John says the Kindle book will hurt the printed version because of the price.
Chuck says the book form him is apart of a course and should be relaunched multiple times with each format. Chuck says he is very interested in raking and build his product offerings.
Thoughts for the Week
John - Pick the difficult path
Chuck - Your vision is going to change…
Josh - Scarcity is everything
Mani - You have to walk the path of complexity, to get to simplicity
We’re live. Let’s take off our shirts and talk. John is still in Barcelona, and John gives a rundown of other travels after vacation. Chuck mentions some other avid listeners of EntreProgrammers and some activity at VidCon. Chuck talks about the stages of his business and work. Chuck talks about his activity and automation in Zappier for last week. Chuck shares his strategy using Zappier for reminders for podcasts.
Chuck talks about moving off of UpWork with Michelle to a paid salary contractor. John talks about the situation now for Chuck business now rather than in the past with former contractor or workers. Chuck talks about the result he needs with his employees and what they need to document. Chuck continues to talks about the processes he needs to know in his business with John.
John talks about processes and how Grant Cardone manages things. John shares his thoughts on how he would run a service-based business. Chuck shares his thoughts with working with his contractor Michelle. Chuck shares other kinds of technology he uses to run the production of the podcast with Michelle’s help.
Chuck talk about using PipeDrive and Notion for the business. John talks about saving of money on services, but how things are flowing in the business. Chuck talks about how to work with Notion. Chuck talks about other DevChat show he host on his network.
Chuck talks about wanting to start on Python show, but has no experience with the language. But he has the knowledge in place to easily start a show and find sponsors. Chuck talks about the automation for social sharing.
John and Chuck talk about using an intern to help with content and building other arms of the business. John talks about what task he would like an intern do to help build the business. Chuck talks about his team meetings with Michelle along with getting his book started with 10k words.
Chuck ask about the things John does in the business. John talks about the plans he has for “The Bulldog Mindset.” John talks about working on the “Bulldog Mindset” first them helping with Simple Programmer material. Chuck asked if Bulldog Mindset was separate from Simple Programmer. John thinks this is a separate thing.
John and Josh talk about how their business has moved away slightly from programming and coding, but they still love it. John says they are no longer making the pizza. John mentions the duties of a content creator verses on being a business owner and podcaster.
Chuck talks about sponsors being late on payments and such. Chuck talks about partnerships. John shares his idea with a 50k reserve with their Simple Programmer account. Chuck and John discuss their ideas for reserve accounts. Chuck asked if John is working on the Bulldog Mindset book? Josh mentions he is working on the Instagram platform.
John says that even retired, he like busting his ass and still building other kinds of businesses. John says he is growing in the sponsorship area in the Simple Programmer business. John says he is still connected to the Simple Program channel, which should be separate from Bulldog Mindset. Chuck talks about a self-publishing platform. John talks about helping Chuck with his book launch.
John shares reviews on books and how they leverage to do so. John shares more about the different tasks to launch book. John talks about the optimal price for the recent book. Also having a meeting with Chuck to talk about marketing his upcoming book.
Chuck asks about what John uses to write the book. John says he used Google Docs. John says he would do about 200 pages. John talks about the nuances of selling on Amazon. Chuck talks about how he wants to launch his book.
Thoughts for the Week
Chuck - The buck stops here.
John - Pain is good.
We are Live! John coming to us from Barcelona. Chuck suggest ordering a Topas. Chuck talks about numbers dropping because on the IAB Tracking system for podcasts. Chuck gives info on how Apple podcasts app relay tracking to host systems. Chuck mentions this due to what the sponsor Digital Ocean was expecting, but the tracking had changed since iOS 11.
John says that Chuck should not change the pricing according to the new tracking system. Chuck asked if should steer away from the gold standard as far as pricing goes. John suggests not to put if you foot in your mouth. Also some talk around keeping prices constant according to traffic. Chuck says the sponsors pay based on traffic. Chuck said he wants to deal straight.
John says he would not say anything on lowering prices base on the changes. Chuck said he will put the rates on podwrench.com. Josh says that Chuck should ramp up on offering additional value. Chuck says he might do something like showing how to use the sponsor product as a bonus. John talks about be forthcoming and how that can hurt you. Josh talks about what they are promised and what they’re getting.
Josh says this is based on what was happening historically. The number of downloads do not correspond to the numbers in traffic. Josh mentions asking for their numbers or using some sort of tracking to figure the actual numbers. John says if you are getting paid on conversations then he should charge more. John gives some examples of their affiliate on Bluehost since they are controlling the funnel.
Chuck says a lot of sponsors want to spend the money to feel better because they feel like they are doing something. Chuck talks about KendalUi\I and how they are getting value out of sponsoring DevChat TV. John says we live in a bubble of people tracking conversations. Josh makes a funny correlation to casinos and sponsorships conversations.
Mani pops into the mastermind, immediately the topic switches to Facebook Ads. Chuck talk about his open rate and click thru rate on a recent email. John, Josh, and Mani talk about still getting emails for Traffic and Conversion event after unsubscribing. Mani talks about emailing for a long time, and warming up the audience. Mani talks about how people are so afraid of emailing the list.
Mani mentions talking to Jason Hartman, about emailing a list. Mani says even he could write an email to sell his products. Chuck talk out thinking about run ads to Facebook. Mani talks about running the email promotion to Josh’s email lists. Mani talks about starting a campaign for his promotion. Mani continues to talk about getting 7 dollars per customer list.
Mani talks about learning to campaign with real money burning. Mani says that the costs for marketing is the prices of repetition. Mani talks about the money he spends to see what would happen. More discussion about the marketing strategies and behavior of the audience. John says this makes the Facebook marketing strategies profitable with the re-marketing.
Josh talks about remarking and how it works. Mani talks about how this was a learning experience and how they could run ads to Facebook if the wanted too. John mentions the book, Thinking in Bets. Which is about putting money on the line. Mani said he could not do his ad spend right away on Facebook. John mentions that Instagram might be the future of advertisement. Josh mentions that Facebook is losing their hold on advertisements.
John mentions the engagement on posting a picture on Instagram. More talk on rerunning ads on Facebook. John talks about ads from a supermarket. More talks on email emails and marketing.
John talks about doing a contest among themselves. Josh talks about more how sending more emails verses bringing in more money.
Thoughts for the Week!
Josh - Curiosity is powerful! Confusion is the death of the sale.
Mani - The learning happens when you are forced to deliver results
John - Content is King!
Chuck - My phone is my work avoidance
We’re Live! Josh is moved and partially unpacked in his new home. 3X the work he expected. EntreProgrammers discuss the trail of moving. Josh talks about how did not get anything done during the move. Josh talks about trying to move with children in the house. Mani talks about minimizing the things you own.
Chuck compared Josh’s move to life lessons he learned about stuff you have to do, and the extra stuff you did not know you had to do. Josh says the stuff they moved was sentimental materials. Move talk about sorting through your belongings, your business, and life in general.
Mani asks if their emails for their re-run on the 10X Productivity course is going to launch again. Josh talk about the up sale that Mani has in place for the product. Josh and Mani talk about the new variables in the product since Josh and Mani are doing this without John. Josh says he is going to do 4 email for this promotion.
Mani talks about the upsell products that are apart of the promotion. Josh and Mani mention that is 29 dollar promotion for a couple of the products. Josh and Mani discuss raising prices where they can. Mani mentions why he is doing these crazy tests, and he looks at the EPC numbers. Mani asks the bump should be higher or lower. Lower is probably best according to Josh.
Josh continues the discuss the actions and plan around the past promotion he has done with Mani. Mani says there is nothing like being in front of the right people at the right time. Mani asks if this list is going to be on a different list. Josh says this list is some 37K people.
Mani asks about the difference between the Simple Programmer and Sublime list. Josh and Chuck talk about having to lock their office doors to keep the kids out of the office. Chuck talk about being frustrated with not being able to get work done.
Chuck talks about the problems of trying to sell his parents house. Chuck share more about his idea to write his book on release on labor day. Chuck talks about his ideas to write 1500 words per day for the book. The book pre-sale is at devchat.tv/shop. The course and book are at 50% off for now on pre-sale.
Mani and Josh talk to Chuck about ideas on how to pitch the book and course to Chuck’s list. Josh suggest going to the audience and doing a webinar to figure out what the need.
Josh talks about a customer who bought a 10 dollar course on Udemy. Chuck talks about sending out emails and doing a webinar later this week to pitch the book and course. Mani talks about sending a non-sales email about creating excitement for the products. Josh asks how he is delivering the course content. Chuck says he is using WP courseware on Woocommerce.
Chuck talks about finding a plugin for woo commerce to help thank your customers. Chuck talks about other ways he is using the Thank You page.
Thoughts for the Week!
Mani - Commitments or Pre-Commitments
Chuck - Killing Procrastination
Josh - Getting an assistant
John talks about his 12 hour trip to Rome. John talks about starting a podcast call Mic Check. John mentions visiting only 3 countries this summer. John says he is glad there are more EntreProgrammers, because he can now sleep during the show.
Chuck mentions going to Podcast Movement 2018 and talks about the events that took place during the conference and the best take aways of the conference. Chuck talks about the new tracking research he learned about from the conference. Also some ideas on how to pull tracking numbers form 3rd party services. Chuck talks about talking to Self Publishing School for a book. Chuck talk about doing so videos for subscribers
Chuck talks about talking to he audience. Mani thinks Chuck could sale the product, or a pre sale, before he makes the videos. Mani talks about transparency in the product sales and testing. Mani talks about selling his course before he makes or create the content. Mani talks more about testing before selling to the public.
Mani says to get over to subconscious fear of selling. Chuck talks about opening sponsor spots on his podcasts where he could talks about his product. Mani talks about how to use lead magnets to evaluate what people want. Chuck asks about what is in Rome for John. John says he is going on a cruise later in the week.
Mani ask about the Podia , a course software company, affiliate promotion. Josh thinks it was a disaster or did not go well for them. Josh talks about the emails he wrote to the 86k people an no conversions and no sales on day one. Josh mention that subscription software is not reality their thing, but courses are key for them.
EntreProgrammers talks about selling 2X4s to build a hypothetical house in the entrepreneur world. Josh gives his thought a bit early. EntreProgarmmer talk about making course about how to create courses.
Josh talks about doing a test launch for another client selling more courses. Josh talks more about the courses he will be working on in August and some idea he has for the community. Mani talks about marketing strategies of other entrepreneurs and how they increase conversions and sales.
John talks about paying for coaching to push you ahead on a full-time job before becoming an entrepreneur. John says it depends on on the kind of coaching you do. Mani mentions that he is working on video upsets scripts. Mani talks about he recent affiliate launch. Rc
Thoughts for the Week!
John - The key to figuring out where you fuck up now, it in the past
Chuck - Get out of your comfort zone
Josh - It either I good Idea, or a good story
Mani - Shrink the scope, keep the discipline
Josh and John discuss the Simple Programmer business and product discount for members. Discount starts at 50%. Chuck joins and talks about landscaping and yard work. Yes, entrepreneurs do yard work too. More promotional talks with Mani and Josh.
Chuck and Josh start off talking about golfing and working on the yard. Chuck talks about some sponsors paying late and working on the podcast business. Also some discussion on how sponsor/business works.
John, Chuck, and John discuss Josh’s recent trip to Ireland with hisPerry Marshall group. Again more talks about the heat wave and retreat talk. John talks about changing his youtube channel to BullDog Mindset. Chuck talks about landing more sponsors for Dev Chat TV Podcasts, and much more!
John and Mani only today. The show must go on. John and Mani discuss getting ready, but never being ready ever. John talks about taking the shot anyway even if you are ready or not. Commit first!
EntreProgrammers talk about upcoming international travels, Interview Cake and upcoming collaborations and much more!
Josh is currently in Ireland. Chuck mentions that John forced Josh to retire. Also, some talk about the climbing stock of Plural Sight Stock, and how other are wishing the bought when the prices were low.
Chuck talks about mentioning to his cohost that he was not going to host with them for a few weeks. Chuck mentions putting to use the extra time to reach out to sponsors and getting some leads. Main talks about persistence at its max, and how to strategically leverage your persistence.
Mani talks about open and unopened emails with email marketing. It does not necessarily mean that they are not listening. John mentions Ultimate Sales Machine by Chet Holmes . Mani mentions how the recent launch went for himself and John. Mani speaks about the meditation product and the price point. Mani talks about how John sells on Youtube.
Mani talks about going into sales pitches in a very careful manner, so it does not look like a money grab. Mani continues with selling out youtube.
Chuck talks about the placement of the marketing pitch on youtube videos, and the strategics on giving a proper offer. Chuck talks about the body language the relays via the videos during a pitch. Mani says there is nothing wrong with giving a pitch. Mani talks about how sleazy is easy to see on the video. Some talks about Alph M Channelon selling.
John talks about his ideas and strategies for completing a pitch. Mani talks about how they’ve learned a lot with this last launch. Chuck says that if John was talking more about Meditation on his channel sales might have been better for him. Mani talks about his strategy for connecting the feeds of the two videos created by himself and John. Mani talks about doing priming and creating pre-content. John says he would change the price point of the product.
Mani talks about thinking about you pitch when making a product on Youtube. John talks about being contacted for a casting director to a home improvement channel and want him for a host. John says he is going to do a demo reel and if get the gig he will be a host on a home improvement show. Chuck says they will be famous by association.
Josh and the EntreProgrammers mention that this home improvement show might similar and base on Air BnB type homes. Mani says after this, John could sell anything on Youtube if this goes through. John talks about hitting on the elements of urgency. More talk about clicks and pitches.
Mani says he cannot wait for John to sale like Alph M channel. John says he like SAX brand for underwear. John says he decided to undertake a new book “Bulldog Mindset.” John says he is working on a book proposal for his agent. Johns says he has all the outlines and all he has to do is write. Chuck ask about his workflow for prepping for the book. John says this book is going to be 80,000 words. John talks about the pricing and pricing of creating a book. John says writing smaller book to keep production cost down to make money.
Mani asks about the process for John’s next book as far as writing. John say he is going to focus on the manuscripts and proposal. Mani talks about how the Cast Director is probably looking for his personality. John reads the email he got form CBMC. Mani suggests the John should go to Best Buy to buy a camera holder before his interview with CMBC.
Thoughts for the Week
Chuck - If you need time, take time. Work on your business, not in your business
John - Always have a hustle
Mani - If you don't pay, you will not get anything out of it
We’re live. John is currently on a house swap vacation in 10 degree cooler weather. Josh is talking about having San Diego on his weather app and loves the weather. Mani talks about his recent launch, 600 clicks, 17 sales at 300 dollars. Mani mentions being asked to unsubscribe some people on the list. Mani talks more about the logistic of the launch and email writing.
Mani talks about a 502 error and trying to figure out the issues with the sales page. Josh gives some feedback on the Chrome feedback. EntreProgrammer thinks there is something wrong with Mani’s WordPress page. This is a great episode to learn about the HTTP and HTTPS setting in WordPress and how to correct the issue of an un-viewable page.
Mani asks if there are any other settings he needs to know about the page. Chuck explains how the security features work on the page, and also some plugin info, and how to clear the cache. Mani talks more about the setting on the sales page. Josh gives some information on Mani’s overall conversion rate for the recent Meditation product launch.
Josh talks about his email launch experience and things to look for on a launch. EntreProgrammers are still trying to help Mani refresh his page. Josh talks about replacing the Patreon income. Mani talks about killing the Caching plugin to help the sales page. Mani asks about how dollar per subscriber should work. Mani talks about deactivating the caching page. Josh talks about the caching activity on their Simple Programmer page and the SEO team starting to change things.
Chuck talks about emailing his cohost and telling them about how he was not recording podcasts for at least 3 weeks. Chuck talks about creating a media kit for the sponsorship purposes. Chuck talks about some Blubrry issues. Chuck talks about the analytics of the popular show on Dev Chat TV. Chuck talks about building out his own tracking system for podcast downloads, to track the activity of the individual shows.
Chuck talks about switching feeds or activity on the shows to get a more updated and accurate statistic of the shows. Josh mentions a tracking data system on a new letter to track data analytics on the activity on the new letter. Chuck talks more about tracking on ROI of sponsors and trying to get feedback to help ROI. Chuck talks about his issue with recording podcasts and creating content for the shows.
Mani asks about the compensation of hosting shows on Dev Chat TV. Chuck explains how this works for the Dev Chat TV network. Chuck talks about how this might be an issue with a few hosts, but not all. John mentions a book to help the people show up for hosting. The book is called. “Pimp: The story of my life.” More talks about how to control the hosting situation. Josh suggests a way to create an automated system to allow hosts and panelist to attend to call.
Chuck talks about his critical role in the podcast business. Mani thinks that Chuck’s business is scalable. Chuck talks about being the talent and getting to the place or goal. EntreProgrammers talks about bring the host in the sponsorship sales. But that is not a good idea according to EntreProgrammers.
Mani asks about Josh’s mastermind emails. Josh explains that he is going to do a paid webinar as apart of the community growth. Mani talks about how he wants to see Josh’s personal story with LinkedIn. Josh says he is going to shut down the Sublime Text new letter and merge the program with the Simple Programmer list.
Josh talks about how to properly transition a dead list and move into a new direction. Josh talks about how he implemented ways to unsubscribe and move forward as a subscriber. Josh talks about how he is going to work on LinkedIn projects next week and help Mani in early July. Mani jokes about Killing John in the business, then scaling the business. Josh says John is like Cornel Sanders in the business.
Mani suggests listening to Dan Fagella podcasts. More talks about Mani’s launch.
Thought of the Week!
John - Optimize for the future or for life.
Mani - Sometimes I should push through or create better systems
Josh - It important to have a big goal, to take big action.
We’re Live. Josh talks about getting shocked about a newsletter email entitle GDR is Bullshit. Mani says he would like to see an unsubscribe rather than a spam issue. EntreProgrammers talks about the rights or non rights of GDPR. Josh talks about his goal to gain 25 subscribers and some email activity in the marketing area. Josh continues his goal to reach 100 subscribers. More talk about this community from Josh.
Josh talks about using Facebook and Slack for the community he created, and how to manage the conversations and resources. Josh talk about the tiers of the community, similar to a small mastermind group. Josh says he is focusing on the bottom tier because that is where most people will be. Josh talks about the signup and sales, and growing the product. Chuck says he finds this interesting as another thing to do for the developer community. Josh says this is going to be his focus for the next few months.
Chuck asks about the training material that Josh is going to be offering for the community. Josh explain how he is going to sort of duplicate this base on another persons community or group. Josh talks about an email he received and how it is useful for giving value for reaching out. Mani talks about John Lee Duma’s group that he created and the terms of being in the group. Mani says this was similar to a Facebook group.
Mani ask what is Josh’s goal for the group. Josh says he wants this to replace their product revenue, about 30K. Josh says he is trying to create scarcity with the product and sell more spots. Josh talk more about the terms in which he is letting people into the group. Mani says John Lee used price rising as a way to get more people in the group. John talks about the “Make More Money” situation, as they are in the business of make more money in your job, rather then in your business.
More discussion about the possible future of the community and help people get jobs using this platform. More talks about urgency, pricing and targeting. Josh ask if Mani did his launch. Mani says no. Mani shares his email/info with the EntreProgrammers.
Josh provide feedback to Mani on the formatting. Josh continues with text color and other aspects of formatting. Chuck give feedback on the story on Mani’s document and marketing strategy. Chuck gives feedback on the social proof and amount of content. Mani ask about the sweet spot on the amount of story he should tell. Josh give some feedback on the optimum percentage of story in sales copy.
EntreProgrammers talk about the strategy of sharing stories in sales copy. Josh says Mani need 5 kinds of copy. Chuck says to boiling it down to one common success story. More talk about the elements of sales copy. Mani asks about the research material and tying in the science into the sales copy. Chuck and Josh give feedback on how they would execute the sales copy.
Mani talks about ship out his launch next week. Chuck talks about how a sponsor is not going to renew their sponsorship. Chuck talks about how he wanted to offer a different marketing strategy to his sponsors. Josh says to try it out with a few customers as a test. Chuck says he wants to be the premier place for developers to go for material. But he is willing to try this for a few sponsors. Chuck talks about the rotation of the sponsors. Chuck says he wants see their numbers but the sponsors are not providing that numbers. Josh asks that they should look at the business model and their marketing strategies.
Chuck shares that sponsors are asking about a sales type page to provide the information for the optimum sponsor reach. This would be similar to a media kit. Chuck says he needs to take a week and create this kit or document. Chuck says he might not have enough time for hosting the newer shows, and may have too only keep up the older shows.
Josh suggest training the host and freeing up time. Josh ask about the amount of time Chuck is using to produce content. John suggests moving away from the shows and working on the business. Josh suggests putting systems in place so the show do not die without Chuck as a host in the show. Mani asks about what Pat Flynn does.
Josh says he like the sabbatical idea for Chuck to take some time to work on growing the business. EntreProgrammers agree that Chuck should focus on picking only the show he wants to do. John gives a brief updates on his Bulldog Mind Set ideas.
Thoughts for the Week!
Chuck - Reorganizing, forward motion, finding quiet space
John - Getting the momentum back
Mani - It is ok to have a tough time once in a while
Josh - Getting back to winning!
We are live. Josh mentions being sick of GDPR, and the tons of emails and notifications about the change with Data. John says fuck GDPR. Chuck explains some of the implementations of GDPR. John mentions the VAT Tax. Josh explains the paying of taxes in other countries. Josh talks about his stance on GDPR. Mani asks about how to be GDPR compliant. Josh explains how marketing and emails will work when becoming GDPR compliant.
Josh talks about how small business will hurt in Europe due to the changes with GDPR. EntreProgrammers discuss more about how GDPR will affect marketing email lists. John says to wait for fo the idiots comply first the wait for the law to rollback.
Josh talks about having to pay California State tax because of some business ties there. Mani talks about some copyright infringement some with the Think and Grow Rich people or owners. John talks about the growth of technology and how our data is everywhere.
John says data should be up to the consumers and how they choose to provide that to business and public. Josh asks about Mani’s meditation course and the email he was receiving. Mani reads his list on how his mediation will help subscribers. Mani talks more about his email list.
Josh talks about the email list for EntreProgrammers. Josh continues to talks about dropping open rate with other business emails. Josh talks about how he saw a drop in open rate as well. John says with the GDPR happening everyone might see some open rates dropping.
Mani talks about the angle he wants to take with selling the mediation course and the survey. Mani asks about other things he may not have considered with launching the course. Also some talk on addressing the “woo woo” in the practice. Mani and the EntreProgrammers discuss and address ways to present this course to the email list. EntreProgrammers suggest selling to those who have not tried mediation yet.
Mani jokes about sending an email on what Chuck said about meditation on “Oomm.” Mani continues to talk about the other content he has and his plans for other products.
Josh and Mani talk about backlinks and how to leverage with backlinks. Josh suggests another way to approach people or other business for backlinks.
John talks about being contacted by a newscaster about one of his videos on being 30 and living in at home. But she misunderstood that John was not living at home with his parents. John talks about how Skills Soft paid them some money for the license to use the skill guide. Mani asks about the hired writer, and some talk on SEO, and link building with a company they are working with.
Josh says he might be able to get links for 100 bucks a link. Josh says this is about an hour a job, which means the links are worth saving time. Mani and Josh talk about the values of links and how that can create SEO traffic and double the business. Josh talks about working on a blog post and SEO.
Thoughts for the Week
Mani - Order of consequence
Chuck - Building something different
Josh - Figuring out incremental steps
John - Stoic Philosophy and Reaching a point of contentment
Mani talks about almost becoming a video game developer. Josh talks about doing an experiment with a viewer named Jason, who was writing some emails for Josh about video game development. Josh talks about the email marketing experiment. John jokes about emailing about about being interested in a Russian bride. Josh talks more about how this could be viewed as a hobby rather then something to build a career.
Mani and Josh discuss the type of revenue this could generate with being primarily concern with the price and list. Josh talks more about the launch of another project and more talks about video game development projects. Mani talks about the details of changing your tribe verse stay with your current focus.
John says he open the Nasdaq yesterday, or he was there with the group of people who did, like the CEO of Plural Sight. Josh asks how big Lynda is now. More talk about the voting power on Facebook and IPO within Plural Sight and Lynda. Mani talks about the power of Facebook ads, that blew up a Photographer business. Josh says he met Gene Simmons at Nasdaq. John talks about buying shares of Plural Sight. Josh talks about the tax benefits of holding shares.
Mani ask if there is an app Sumo of software developers. Chuck talks about having a rough time getting stuff done. Chuck says he has been slightly depressed and doing his best to get by. John suggests that Chuck go into trend water mode. Chuck says he is frustrated but knows he needs to push through. Josh says since that things are running on in-place systems, thing might run better without him.
Chuck says he is deciding rather he wants to continue doing certain things on his schedule, like recording podcasts, setting up sponsorships, etc. Chuck continues talks but lacking that motivation to do work that requires at least ten minutes of time. Chuck talks about taking with his helper about doing to production manager tasks.
Mani brings in an example of how John Lee Dumas has changed up his format up to keep up the motivation in his podcast production. Chuck says he might change up his office to get a different view of things. Maybe next week he will be in a better emotional place. John suggests worrying only about the critical stuff to keep the business running. Chuck says he mentally gave himself the permission to take some downtime to recover.
Mani says his deliverability of Convertkit just tanked. Josh explains a similar situation he experienced with Simple Programmer when he was not using John’s email. Josh talks about moving off of ConvertKit, but has heard of people thinking is was a Drip problem.
Josh says that Mani should try creating a new email to see if this fixes the issue. Mani says every time he fixes something, something else happens in business. John says email is dying as well to SnapChat. EntreProgarmmers talks about the many different facets of marketing. Chuck talks about Josh’s point about people’s emails living on the Gmail servers.
Josh tries to backtrack and figure out the email deliverability issues for Mani. Josh looks about the open rates and other analytics and explain when the issues began. Josh and Mani that Google just has so much power with content and emails. Josh suggests again creating several dummy email accounts and do some testing.
EntreProgrammers suggests that Mani do more AB testing or split tests. Mani says he is going to cut out the images. Josh suggests that the email should look natural. Mani says the issues is in the promotions tab. Mani says just like that his email marketing is over. Chuck suggests becoming a pig farmer.
EntreProgrammers talk about snake oil products and those other projects that actually help people. John says the next product is about Making Money, Getting Russian Wives, and Lose Belly Fat! Mani says Zuckerberg tanks their businesses. Josh talks about all the changes coming to the internets and social media. Josh gives more suggestions.
Call gets cut short
Thoughts of the Week
John - Talk to Richard Simmons
We’re live. Chuck talks about getting back form Microsoft Build. Josh talks about attending a Perry Marshall seminar called Rosetta Stone , and meeting great marketing folks. Josh says John and Mani are not going to join, but he wanted to hear about Mani’s launch
Chuck says this role process will help everyone to know their exact job as far hosts, editor and all facets of the podcast production. Chuck and Josh talk about their processes with their bookkeepers. Chuck talks about how the job role program is helping him get clarity with the production process.
Chuck talks about the many different areas where the system processes with help optimize production. Chuck talks about going back to MatterMost for the communication process within his network. Also, Chuck talks about moving off of Asana and on to Trello, so he could see every task at a glance.
Chuck shares this screen to see the overall organization change he has made in the last few weeks. Chuck talks about the using Team Drives and all the content and documents for the company process for inviting guess on the the podcasts.
Josh talks about how he was surprised with Microsoft's Visual Studio Code. Chuck continues with the job roles and training for the production manager. Chuck shows his Dev Chat TV product board and the kinds of things he is using it for to keep systems running smoothly.
Josh ask if someone is responsible for maintaining the Trello board. Chuck says he is excited to get this organizational stuff together. Chuck talks more about the sponsorship machine. Josh says Ops would be easier to source. Chuck says he wants his help to rock the boat a help improve the processes.
Chuck and Josh discuss the sponsorship pipeline with Dev Chat TV. Chuck talks about being emotional drain lately, but was able to build out his org chart. Josh talks about the marketing of one for the products on Simple Programmer. Josh talks about the conversion rates on the books and products.
Josh talks about doing some AB testing on the sales funnel and possibly creating a new lead magnet. Josh talks about switching emails and is finally seeing a better open rate. Josh says the old email address or John’s email address was tainted or automatically going to spam or junk mail.
Josh talks about the sales drop during March, and was beating himself trying to figure out the the issues with the funnel. Josh talks about figuring out what he wants his new business model to be during this transition. Josh talks about platforms for mentoring those who want to learn marketing and such. Chuck talks about AirPair and how they help. Josh says his is going to work on Paid Membership communities. Also some talks about DisCourse.
Josh talks about is plans for the paid membership course. Josh talks about the paid mentorship course and the coaching plans that he was to implement as apart of the paid membership product. Josh says he feels like the technical platform community will scales easier.
Josh says he got clarity on this the past week, and he wants something that could be purchased. Chuck says he has no desired to sell Dev Chat TV, but the system running smoothly is very important. Josh says he was to build something that could be bought by a company like Plural Sight.
More talk about building system and the next clear step for the business. Chuck says his focus is to bolt the machine together.
Thoughts for the Week!
Chuck - It’s ok to back up and go the other way
Josh - Common values