Josh is currently in Ireland. Chuck mentions that John forced Josh to retire. Also, some talk about the climbing stock of Plural Sight Stock, and how other are wishing the bought when the prices were low.
Chuck talks about mentioning to his cohost that he was not going to host with them for a few weeks. Chuck mentions putting to use the extra time to reach out to sponsors and getting some leads. Main talks about persistence at its max, and how to strategically leverage your persistence.
Mani talks about open and unopened emails with email marketing. It does not necessarily mean that they are not listening. John mentions Ultimate Sales Machine by Chet Holmes . Mani mentions how the recent launch went for himself and John. Mani speaks about the meditation product and the price point. Mani talks about how John sells on Youtube.
Mani talks about going into sales pitches in a very careful manner, so it does not look like a money grab. Mani continues with selling out youtube.
Chuck talks about the placement of the marketing pitch on youtube videos, and the strategics on giving a proper offer. Chuck talks about the body language the relays via the videos during a pitch. Mani says there is nothing wrong with giving a pitch. Mani talks about how sleazy is easy to see on the video. Some talks about Alph M Channelon selling.
John talks about his ideas and strategies for completing a pitch. Mani talks about how they’ve learned a lot with this last launch. Chuck says that if John was talking more about Meditation on his channel sales might have been better for him. Mani talks about his strategy for connecting the feeds of the two videos created by himself and John. Mani talks about doing priming and creating pre-content. John says he would change the price point of the product.
Mani talks about thinking about you pitch when making a product on Youtube. John talks about being contacted for a casting director to a home improvement channel and want him for a host. John says he is going to do a demo reel and if get the gig he will be a host on a home improvement show. Chuck says they will be famous by association.
Josh and the EntreProgrammers mention that this home improvement show might similar and base on Air BnB type homes. Mani says after this, John could sell anything on Youtube if this goes through. John talks about hitting on the elements of urgency. More talk about clicks and pitches.
Mani says he cannot wait for John to sale like Alph M channel. John says he like SAX brand for underwear. John says he decided to undertake a new book “Bulldog Mindset.” John says he is working on a book proposal for his agent. Johns says he has all the outlines and all he has to do is write. Chuck ask about his workflow for prepping for the book. John says this book is going to be 80,000 words. John talks about the pricing and pricing of creating a book. John says writing smaller book to keep production cost down to make money.
Mani asks about the process for John’s next book as far as writing. John say he is going to focus on the manuscripts and proposal. Mani talks about how the Cast Director is probably looking for his personality. John reads the email he got form CBMC. Mani suggests the John should go to Best Buy to buy a camera holder before his interview with CMBC.
Thoughts for the Week
Chuck - If you need time, take time. Work on your business, not in your business
John - Always have a hustle
Mani - If you don't pay, you will not get anything out of it
We’re live. John is currently on a house swap vacation in 10 degree cooler weather. Josh is talking about having San Diego on his weather app and loves the weather. Mani talks about his recent launch, 600 clicks, 17 sales at 300 dollars. Mani mentions being asked to unsubscribe some people on the list. Mani talks more about the logistic of the launch and email writing.
Mani talks about a 502 error and trying to figure out the issues with the sales page. Josh gives some feedback on the Chrome feedback. EntreProgrammer thinks there is something wrong with Mani’s WordPress page. This is a great episode to learn about the HTTP and HTTPS setting in WordPress and how to correct the issue of an un-viewable page.
Mani asks if there are any other settings he needs to know about the page. Chuck explains how the security features work on the page, and also some plugin info, and how to clear the cache. Mani talks more about the setting on the sales page. Josh gives some information on Mani’s overall conversion rate for the recent Meditation product launch.
Josh talks about his email launch experience and things to look for on a launch. EntreProgrammers are still trying to help Mani refresh his page. Josh talks about replacing the Patreon income. Mani talks about killing the Caching plugin to help the sales page. Mani asks about how dollar per subscriber should work. Mani talks about deactivating the caching page. Josh talks about the caching activity on their Simple Programmer page and the SEO team starting to change things.
Chuck talks about emailing his cohost and telling them about how he was not recording podcasts for at least 3 weeks. Chuck talks about creating a media kit for the sponsorship purposes. Chuck talks about some Blubrry issues. Chuck talks about the analytics of the popular show on Dev Chat TV. Chuck talks about building out his own tracking system for podcast downloads, to track the activity of the individual shows.
Chuck talks about switching feeds or activity on the shows to get a more updated and accurate statistic of the shows. Josh mentions a tracking data system on a new letter to track data analytics on the activity on the new letter. Chuck talks more about tracking on ROI of sponsors and trying to get feedback to help ROI. Chuck talks about his issue with recording podcasts and creating content for the shows.
Mani asks about the compensation of hosting shows on Dev Chat TV. Chuck explains how this works for the Dev Chat TV network. Chuck talks about how this might be an issue with a few hosts, but not all. John mentions a book to help the people show up for hosting. The book is called. “Pimp: The story of my life.” More talks about how to control the hosting situation. Josh suggests a way to create an automated system to allow hosts and panelist to attend to call.
Chuck talks about his critical role in the podcast business. Mani thinks that Chuck’s business is scalable. Chuck talks about being the talent and getting to the place or goal. EntreProgrammers talks about bring the host in the sponsorship sales. But that is not a good idea according to EntreProgrammers.
Mani asks about Josh’s mastermind emails. Josh explains that he is going to do a paid webinar as apart of the community growth. Mani talks about how he wants to see Josh’s personal story with LinkedIn. Josh says he is going to shut down the Sublime Text new letter and merge the program with the Simple Programmer list.
Josh talks about how to properly transition a dead list and move into a new direction. Josh talks about how he implemented ways to unsubscribe and move forward as a subscriber. Josh talks about how he is going to work on LinkedIn projects next week and help Mani in early July. Mani jokes about Killing John in the business, then scaling the business. Josh says John is like Cornel Sanders in the business.
Mani suggests listening to Dan Fagella podcasts. More talks about Mani’s launch.
Thought of the Week!
John - Optimize for the future or for life.
Mani - Sometimes I should push through or create better systems
Josh - It important to have a big goal, to take big action.
We’re Live. Josh talks about getting shocked about a newsletter email entitle GDR is Bullshit. Mani says he would like to see an unsubscribe rather than a spam issue. EntreProgrammers talks about the rights or non rights of GDPR. Josh talks about his goal to gain 25 subscribers and some email activity in the marketing area. Josh continues his goal to reach 100 subscribers. More talk about this community from Josh.
Josh talks about using Facebook and Slack for the community he created, and how to manage the conversations and resources. Josh talk about the tiers of the community, similar to a small mastermind group. Josh says he is focusing on the bottom tier because that is where most people will be. Josh talks about the signup and sales, and growing the product. Chuck says he finds this interesting as another thing to do for the developer community. Josh says this is going to be his focus for the next few months.
Chuck asks about the training material that Josh is going to be offering for the community. Josh explain how he is going to sort of duplicate this base on another persons community or group. Josh talks about an email he received and how it is useful for giving value for reaching out. Mani talks about John Lee Duma’s group that he created and the terms of being in the group. Mani says this was similar to a Facebook group.
Mani ask what is Josh’s goal for the group. Josh says he wants this to replace their product revenue, about 30K. Josh says he is trying to create scarcity with the product and sell more spots. Josh talk more about the terms in which he is letting people into the group. Mani says John Lee used price rising as a way to get more people in the group. John talks about the “Make More Money” situation, as they are in the business of make more money in your job, rather then in your business.
More discussion about the possible future of the community and help people get jobs using this platform. More talks about urgency, pricing and targeting. Josh ask if Mani did his launch. Mani says no. Mani shares his email/info with the EntreProgrammers.
Josh provide feedback to Mani on the formatting. Josh continues with text color and other aspects of formatting. Chuck give feedback on the story on Mani’s document and marketing strategy. Chuck gives feedback on the social proof and amount of content. Mani ask about the sweet spot on the amount of story he should tell. Josh give some feedback on the optimum percentage of story in sales copy.
EntreProgrammers talk about the strategy of sharing stories in sales copy. Josh says Mani need 5 kinds of copy. Chuck says to boiling it down to one common success story. More talk about the elements of sales copy. Mani asks about the research material and tying in the science into the sales copy. Chuck and Josh give feedback on how they would execute the sales copy.
Mani talks about ship out his launch next week. Chuck talks about how a sponsor is not going to renew their sponsorship. Chuck talks about how he wanted to offer a different marketing strategy to his sponsors. Josh says to try it out with a few customers as a test. Chuck says he wants to be the premier place for developers to go for material. But he is willing to try this for a few sponsors. Chuck talks about the rotation of the sponsors. Chuck says he wants see their numbers but the sponsors are not providing that numbers. Josh asks that they should look at the business model and their marketing strategies.
Chuck shares that sponsors are asking about a sales type page to provide the information for the optimum sponsor reach. This would be similar to a media kit. Chuck says he needs to take a week and create this kit or document. Chuck says he might not have enough time for hosting the newer shows, and may have too only keep up the older shows.
Josh suggest training the host and freeing up time. Josh ask about the amount of time Chuck is using to produce content. John suggests moving away from the shows and working on the business. Josh suggests putting systems in place so the show do not die without Chuck as a host in the show. Mani asks about what Pat Flynn does.
Josh says he like the sabbatical idea for Chuck to take some time to work on growing the business. EntreProgrammers agree that Chuck should focus on picking only the show he wants to do. John gives a brief updates on his Bulldog Mind Set ideas.
Thoughts for the Week!
Chuck - Reorganizing, forward motion, finding quiet space
John - Getting the momentum back
Mani - It is ok to have a tough time once in a while
Josh - Getting back to winning!