We´re live. Charles starts talking to Mani about a podcast he has with him and wishes some guest would jump in. Asks Josh and John for advise on an ebook launch that he´s planning to do, regarding editors, proofreading and that kind of stuff.
Charles is looking to use the sales of the book as a lead magnet, John tells him that he needs to be clear on what the goal of the lead magnet is, makes a huge difference on how to use this lead, it has lots of marketing variations that can be used not just to make money.
Mani makes it clear that the main money machine when you do this type of actions is the email listing. The most important thing in all these marketing techniques (which are a lot), is the proper building of it, people want to market everything right away without the proper build for it. The main reason why so many entrepreneurs fail.
John gives a bit of solid advice to Charles on how he needs to focus on what he is good at and what he can scale up, to stop trying to look for an adventure that probably won't make him any money and worst of all could destroy everything that he has build up for years.
He needs to get to the point where scale up sufficiently enough for him to leave the main work to someone else and get that free time to create.
THOUGHTS OF THE WEEK
MANI –“ONE OF THE BIGGEST CHALLENGES OF AN ENTREPRENEUR IS BUILDING RATHER THAN MARKETING”
JOSH –“ IF A PRODUCT IS REALLY GOOD IT WILL PROBABLY SEEL ITSELF”
JOHN-“IT MAKES SENSE BUT IS BULLSHIT. JUST FOCUS AND SCALE-UP”