Entrepreneur Mastermind Podcast

Welcome to the Entrepreneur Mastermind Podcast! One of the most powerful ways you can grow your business and expand your knowledge is by having a mastermind group of people who come together to share their business experiences, struggles and solutions with each other. We wanted to document this process by making our mastermind public and completely transparent. Initially this podcast was called Entreprogrammers since we were a group of entrepreneur programmers starting our first businesses, but since then several people have left and new people have joined and we’ve rebooted the podcast as the Entrepreneur Mastermind Podcast.
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Now displaying: 2014
Dec 29, 2014

The EntreProgrammers Episode 45 Happy New Year

In your Happy New Year, look for The EntreProgrammers Podcast to broadcast each episode in 2 parts – same show, of course – and you can still be the fly on the wall.

The EntreProgrammers hope you had a wonderful Christmas and wish you the Happiest of New Years in 2015 with the greatest of successes in all of your entrepreneurial efforts – unsolicited pears at an all-time high in 2015.

Little persons are the focus in opening discussion with Josh and Charles; Christmas, the global time of year when parents buy their kids sophisticated computers, lots of software and to maximize their email marketing strategies – kids rule.

So, what happens when you have an in home studio where you become totally focused in creativity always found while possessed by Artistic Process and your Monster Houdini Child escapes from those new Christmas Shackles?

Well, now, isn’t this splendid; Houdini Child has taken total control of your Creative Artistic Moment (the one that feeds the entire family) and nonchalantly decides to feed your creative moment to the family puppy dog.

Oh, yes, you still need to stay creative, but now it’s for a different purpose and a completely changed focus – to patiently deal with the little person that you love more than life, itself.

Kids rule and you’ll find it listed in The EntreProgrammers handbook, under, “How Do I Get That Creative Moment Back?” This question and answer is discussed deeply by Josh and Charles in this episode.

Ever been there? It’s the emotional paradox so commonly found in the entrepreneurial arena of creative productivity which could lead to stress, depression and lack of sleep – if you don’t handle it appropriately.

Yes, you might even jump off the 8th Street Bridge. So, please listen quite closely as The EntreProgrammers bring you back to that same moment of Creativity in the spender of the Artistic Process.

Incidentally, physical and mental exhaustion often ends up in depression. The EntreProgrammers talk of experiencing lack of sleep, work exhaustion and depression.

We must know our limitations or we will pay the price for our lack of appreciation and self-awareness.

Sometimes getting to know yourself can be a little frightening and emotionally painful; embrace the fear, embrace the reality of who you painfully are; the fear and emotional pain decease; and you can live in the now.

It is to be expected that when you go to the entrepreneurial lifestyle that there will be some extreme changes in your behavior – deal with it because you can.

Josh asks the question of change and Charles tells all about his experiences and how people close to him reacted. You won’t believe how many podcasts that Charles appears on and/or produces.

The discussion also includes adrenaline driven projects because of deadlines, a need to create urgency with your own projects and the hold yourself accountable philosophy to keep you focused and motivated with vision, not to mean that you should live in the future.

Lots of emotion exists in a project. The EntreProgrammers analyze this behavior and Josh says that he likes to engage “that powerful emotional side.”

Their EntrePsychology is reflected in their discussions in this episode.

John joins the team from Washington D.C. and points out that now a productive day is based on the use of pomodoro. Click this link to find out if this techniques is for you.

The talk of the EntreGenius pivots to the importance of an “About Page” and debate on the value of a blog and value of social media. Josh, who favors Twitter, says that Facebook is a good place to run an ad, but membership conversions are not plentiful.

John clarifies his statement:  “You need grand recognition on your personal brand.” He makes the argument that an entrepreneur’s marketing strategies need to be focused on the use of video, audio and the written word.

Happy New Year from The EntreProgrammers Fab Four. Have a great 2015.

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Dec 22, 2014

The EntreProgrammers Episode 44 Size Matters Not

The appropriate use of email is now one of the most powerful marketing strategies on the globe. Normally, these insider marketing tactics are unknown to man-womankind, but you are the unnoticed fly on the wall stealing ideas from The EntreProgrammers Mastermind Session.

Flash Moment:John has a book and he’s the author. He shows a copy on-the-air.

The EntreProgrammers have out-done themselves, this time; they brought in the drip. And for you marketing freaks who dwell in the email arena of entrepreneurial promotions, well, this is your lucky podcast because the drip is here and The EntreProgrammers force him to show you how – how to send thousands of emails without looking like a scammer spammer, that is. Oh, yes, the drip…

You know the drip; why sure, he’s The Drip Captain – Rob Walling, special guest of The EntreProgrammers, in this episode. He is the email of genius. And you’ll never guess how many businesses this guy has/had.

Rob’s lifestyle mostly sees him as product launcher, especially during a Kodak moment when Captain Drip figured out that “nearly everyone has used email to accelerate growth.”

This moment is known as Captain Drip’s Epiphany which led to – you got it - Drip. The question quickly arises: Did Captain Drip figure this out all by himself?

He’s one of the Drip founders, also an “angel investor and mentor.” And he speaks. You’ve probably heard him, throughout the entire year – that’s right, startup conferences. And if you read, you’ve also seen him in “national publications.”

Apparently size does not matter to Captain Drip, author of “Start Small, Stay Small: A Developer’s Guide to Launching a Startup.” It’s a guide to bootstrapping a startup, but don’t plan on making it big – become a small, but mighty, entrepreneur. In the programmer’s arena, small is bigger.

Later in the Show: Captain Drip mentions udemy; and John speaks highly of udemy instructor, Dan Wahlin - Architect and Software Engineer at Wahlin Consulting.

Discussion goes quickly to the disposition of a December market right after John announces that he has switched over to Drip from MailChimp. “And why was that, John?” many have asked. Drip is now providing resolution for all of you MailChimp “bashers.”

Well, then, should we all do what John did? Plus, later in the show, you’ll find out why you don’t actually get “unsubscribed” from a mailing list when you click on “unsubscribe,” the dark-side, captured, held without bail with nothing left to loose.

Must make a purchase to gain your freedom - is that even legal?

You’ll hear the latent complex reasoning, in this episode, as to why it is damn near impossible to free yourself from the capitalistic driven talons of a merciless email marketing campaign that is actually designed specifically for you.

Rob is a founder of Drip and wants to know John’s experience with it in email marketing.

You get extremely valuable – “no, seriously” – insider information regarding management of an exceptionally strong rather complex promotional element known as email marketing. John gives Rob the details of his experience with Drip.

Captain Drip quietly listens…after which, the entire focus zooms-in on Rob Walling when John asks, “What are all your businesses, now?” Rob explains his entrepreneurial obsession with business operations.

A genius at what he does, Rob takes it extremely serious when contemplating business change. Stay tuned, keep it here for the insightful business philosophy on behavioral change, quite detailed, from the thoughts of this GeniusPreneur – Rob Walling.

OMG! Derick is, once again, in entrepreneurial behavior “panic mode.” Your analysis is needed, here; please, oh please, leave your resolution to Derick’s nightmare of panic. Fear not though, for Derick is in the confident consulting hands of Rob Walling.

The EntreProgrammers are teaching you by their example – on stage, transparent and vulnerable – quite simply put, you now have an exceptional opportunity to gain a great deal of deep professional insider insight regarding the complexity of the influential strength which is now found to be characteristic in the arena of email marketing. “Oh no, not more unsolicited pears!” And so it goes…held captive in email.

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Dec 15, 2014

The EntreProgrammers Episode 43 Care Bears Care

There is no mercy in this court as The EntreProgrammers rip Derick a new one – a new landing page that is. Before that, this.

(And about John’s book; keep it here for the details. See end of this article.)

You are the fly on the wall and can’t help hearing Derick talking about his new screencast package – soon to be launched. What’s that you say? It’s already been launched?

Ninety-nine Dollars!!!?? Scammer Spammer!!

…but wait, let’s work this out scientifically. Click on your calculator.

Enter: Is information that pays for itself ten-times, actually worth it? Oh ya, that’s a tough one, alright; and that ain’t no unsolicited pear, neither.

Time now to be swift in your actions. Yes, we know that you outdo everyone; got to have it now!

Well, then, go to Derick’s MongooseJS Fundamentals Screencast Package. Nice! Nice! Hint: Do it soon. (But, not if passing on insider trading info is illegal in your country.) It has a 30 day money back guarantee attached to it. Imagine that!

Listen quite closely. These four GeniusPreneurs actually construct a landing page right before your unsolicited pears. What-it-up?

But waves and more waves of relentless criticism seem to have no shattering effect on the “bullet-proof” ego of Derick. True character of a person shines – or not – under this type of intense analysis.

Derick lends a prime opportunity to learn importance of gratitude – all year around.

The people who look inward fill their Spirits with gratitude. The people who look outward fill their Spirits with envy. Which do you think would sell better?

Many are seen expressing their gratitude on Thanksgiving then back to their selfish ways the very next day – not The EntreProgrammers. Perhaps this is why they are so popular. Say what?

Is there a deep latent message here? Is it possible for people to market their services without even mentioning the service that they offer? Get your waders on; it’s getting pretty deep in here.

Charles, John, Josh and Derick are extremely grateful all of the time for you writing comments, so jump on-in to this discussion by voicing your opinions, observations and constructive critical analysis.

After all, it just happens to be all about you – so they would have you think.

So, clue into this episode for the powerful structuring of your landing pages – how to show your gratitude to people who have just landed on your page. Be it done.

Josh has developed a rather “standard Internet marketing funnel.” He simply wants to track it and offer a couple of easy options, but is having trouble locating an app that will do it. John steps in with a solution…

Listen to Josh’s marketing dilemma to see if you, too, share this problem. If you do have a similar trouble, do this: Listen to John’s response, then go to Infusionsoft.     

Do it. Be it done.

Also, you can contact Jeremy Reeves at:  “…a direct response copywriterspecialize in building strategic, automated sales funnels.”

Another success story for The EntreProgrammers is John’s book. Details are in this episode and on his blog:

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Dec 8, 2014

The EntreProgrammers Episode 42 Unsolicited Pears

Derick quickly begins with a rather unbelievable announcement that The EntreProgrammers have a new “official” sponsor: Baremetrics. Details next…but first…

How would you like to take a retreat – somewhere – with all 4 of The EntreProgrammers? Yes, this could be another scam to make your business better – face to face, though.

Contact them on the “About” page at to let them know about your/their retreat, together. And while you are at it, tell them to break this 90 minute Podcast up into 3 sections – or not.

The EntreProgrammers Podcast will be recorded the same as always, in a 90 minute master of the minds, unrehearsed, transparent show; and you are the fly on the wall.

However, if you would like this 90 minute show to be presented in a 2 or 3 part series throughout the week – or on the same day - to give yourself some time to digest the heavy information presented in the shows, please contact The EntreProgrammers and let them know.

They do love hearing from you. (Catch this discussion at 32 min. and 5 sec. into the show.) In other words, do you fall asleep listening to The EntreProgrammers? Of course you do.

Perhaps a series of three (30 min.) shows published on the same day, or on Monday, Wednesday and Friday would help you learn more and sleep less. Write your thoughts to The EntreProgrammers.

Well, now, just hold the phone, here. Were you asked whether or not Baremetrics would be of any help to you, in any way, shape or form? No sir!!

Is this a scam that will end-up making Ramen noodles The EntreProgrammers’ only meal of each day? (Was that racist?) Ramen is a Japanese noodle soup dish, you know.

Or, could it be a conspiracy wherein Baremetrics wants to help you develop your business?

So, let’s get a close look at Baremetrics; just exactly who they are and what they do. Oh no, don’t even think of going to:– not just yet; first, go to the blog that is mentioned by Derick in this episode.

To get what’s-up on Baremetrics, fill your mind with an article, titled, How to have an overnight success in 10 short years, by Josh Pigford – it will get you started and thinking about how fast ten years can fly by.

Time, now, to click: in mind, you can actually call the people at Baremetrics on the phone.

Please send your comments to The EntreProgrammers – after thoroughly surfing– to let Charles, Josh, John and Derick know if they have done the right thing. We hope so! In other words: What is Baremetrics to you - anything?

Your comments are greatly appreciated.

Be looking for interviews of The EntreProgrammers conducted by … Steve Young…subjects like how to market yourself course by John and tips from Josh and Derick.

John is getting huge results. Again? He gives you the details on email clicks towards his book. The publisher is not expecting such high results in testimonials and is planning to ship John’s book by Christmas.

Would you like to write a testimonial about his book? Leave your wishes in comments for John to read. Oh, yes…and send a note to Santa!

Trivia Question: What software developer “mostly guided” John in his career? You just might want to latch-on to this guy. (Robert Martin)

What’s that? John’s Cyber Monday sale grossed over $10,000 – get the details in this episode on how he did it.

Charles is organizing and booking a conference that…well, you just might be interested in attending to grow yourself – a lot. Get it here as Charles reveals in-depth.

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Dec 1, 2014

The EntreProgrammers Episode 41 Lost in Cyberspace

This episode of the Entreprogrammers is brought to you by Baremetrics – SaaS Analytics for Stripe. Ever wonder what your LTV is? What about churn? Are you calculating that junk manually now? Let’s hope not…because you’ve probably gouged your eyes out! Use Baremetrics and get SaaS analytics for your Stripe account is a single click. Seriously. It’s that easy. Check it out now, at

There is no end in sight for the ongoing work of a programmer – especially an EntreProgrammer. It’s time, now, to surf John’s web site where he’s making significant operational an aesthetic changes.

So, what think you?

Please write your valued comments; The EntreProgrammers love to hear from you, after all, it’s all about you and your struggles in a fast moving informational marketing arena and The EntreProgrammers do share your pain, but for you – remedies to the cause.

So, let these 4 EntreProgrammers go before you to endure the breach and help make your entrepreneurial growth pain free. The struggles continue…

John discusses the changes that he is making on his web site and the importance of having a backup system in place and remarks, “What is the worst thing that could happen.” Josh takes this as his queue to tell the worst thing that could happen - lost in cyberspace.

Josh’s sacred family treasure was completely consumed by the cloud. Dropbox dropped and Josh freaked. Sure, hide all of your bounty in the cloud, but remember one thing, you could lose it all in one little click.

Hear Josh describe his reaction to extremely high value lost in cyberspace. That’s not all; a podcast was also digested by the cloud. Derick tells another story of being lost in cyberspace.

All of this disappearance begs the question: “What is the best backup system to use.” Hear what The EntreProgrammers have to offer on this subject. Dropbox or no dropbox?

Cyber Monday Sales are a hot ticket with The EntreProgrammers. Derick is contemplating what he should sell. What’s your take on this? Listen to Derick, then tell him what you would like to buy during this sale.

Chuck brings light to the importance of knowing the value of a lifetime customer because Derick is considering selling a lifetime subscription. The EntreProgrammers can tell you how to calculate the value of a lifetime customer – worth knowing.

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Nov 25, 2014

The EntreProgrammers Episode 40 The Pain of Libsyn

You are the fly on the wall planning informational capture from The EntreProgrammers who are now starting their fortieth episode.

“Do more by doing less” philosophy is reflected in the comparison between Signalleaf and Libsyn; the power of high quality efficiency and simplicity, plus the personal professional attention in service philosophy which is embedded in the design of Signalleaf, as compared to the high learning curve of processing, complexity of engagement and the inadequate corporate philosophy in service that is found in Libsyn does arguably reflect that Signalleaf is more powerful than Libsyn.

Yes, of course, this is a David and Goliath type relationship; but, we all know who won that confrontation. Signalleaf offers an atmosphere where you can actually get more done by having to do less. And so it goes… Signalleaf with its power of simplicity beats Libsyn.

Podcast professionalism has grown significantly over the past 7 years making it imperative that producers book their shows at

Podcast producers new in this highly competitive arena of market and voice should subscribe to Derick's email series that will show you how to do it well.

Incidentally, development of email lists providing informative usable content is a tremendously powerful marketing strategy - guess what – in this episode, Derick leads The EntreProgrammers to an in-depth analytically Mastermind discussion on just how exactly to accomplish the development and implementation of this email marketing strategy.

If you are pressed for time and can’t listen right now, don’t stress; The EntreProgrammers will always be here to hear you – not a problem. So, listen when you can take the time for lifestyle change through growth of your wisdom, knowledge and creativity.

Derick was found to be rather nervous at the beginning of his presentation at the November conference last week. Although thoroughly rehearsed, he couldn't explain the sound of vibrating nerves cracking his voice, his hands shaking.

The discussion takes public speaking focus as productive talks are imperative to The EntreProgrammers personal visibility in the marketing arena known for its entrepreneurial efforts. Not to fear because if there is a problem, then there is also a solution.

Derick’s concern takes The EntreProgrammers deep into the behavioral analysis regarding speaker audience relationship – need for a connection; a chemistry bond.

One technique of powerful emphasis - when used appropriately – is the pause; a moment of silence that embeds the presented information forever in the brain.

And the solution arrives when John shares an extremely useful exercise which is to be conducted just before a speaker makes her/his presentation to the audience.

It creates the nerves of steel that is essential for the calm and focus needed to capture the entire audience. And you’ll hear this great tactical maneuver of Johns, now, in episode 40 of The EntreProgrammers weekly Mastermind Session.

It’s quite natural for an entrepreneur to at least desire capital investment into her/his marketing and work efforts. Does this make the behavior of the entrepreneur a “total sell-out?” Is it ever okay to become a “total sell-out?”

The EntreProgrammers know; they take the discussion to capital investments and John gives everyone the true perspective as to when it is okay or not okay to become a “total sell-out.”

You are invited to jump-in on this discussion; voice your opinion by writing in the comment section in response to this question: “If it’s okay to become a “total sell-out” does that mean everyone “has a price?”

The EntreProgrammers highly appreciate your comments.

Chuck redirects path of discussion by insisting that The EntreProgrammers again focus on the marketing of Derick's podcast hosting site – and Derick is 100% all for this idea.

Chuck also indicates a video that he liked very much and would like to share it with you. The video is one of John’s productions with great advice on efficiency – how to get it all done. John’s production is titled: How I Plan My Week.

In this 8 minute video, John will show you how to get the most out of your day. Thanks Chuck! Click here for John’s video.

Drop by and check the nice look and feel that Derick has developed. Arguably one of the nicest.

To produce and market your own show is an extremely exciting endeavor. There is no place better to learn how to do it well and book it well than

Derick will personally coach you on your podcast theme, development, production and promotional marketing to ensure that it truly becomes your voice to the world.

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Nov 17, 2014

The EntreProgrammers Episode 39 Talk to People?

Charles, Chuck, you know, The Guy; he’s from Utah, has officially become one of The EntreProgrammers, and get this; he wants to become Josh – that’s right, more on this as we go.

Derick gets into analyzing just exactly how long of a subscription should he be selling, how to discourage cancellations with, perhaps, offering quarterly and/or yearly subscriptions. Let’s say your card expires and ends your subscription.

Should you have purchased a yearly instead of a monthly? John says yearly. What’s your take on this? Jump into this conversation with the (now 4) EntreProgrammers.

Give Chuck, John, Derick and Josh your comments by writing to them below; your comment might be read on-the-air, but then again...

If you are a person who hates people, absolutely dreads being around them more than 17 seconds and wouldn’t offer any of your ideas to them – even if paid – don’t worry because in this episode The EntreProgrammers will fix you.

You will actually enjoy coming out of your programmer’s cave to meet and (oh yes) talk to the human species.

John just returned from Sweden – so what? Well…he brought back some great ideas for connecting with other humans at a conference. John was one of the speakers at this conference in Sweden; met, talked and connected with lots of folks – that’s so what!

So, it’s a good idea to connect with The EntreProgrammers because they do it all for you.

These genius programmers were discussing whether or not someone would want to talk “to me.” Josh is a little concerned about this, too. Chuck set it all straight, in this conversation, when saying to Josh, “I want to be you!” How to be humble can be learned from the multitalented Josh.

Always remember that we want to hear from you – about anything.

So, who is Charles, Chuck, you know, The Guy; he’s from Utah and a beautiful state it is. Chuck is an unfriendly unknown sort, stays in his programmer’s cave, doesn’t like people – you know, he’s an Utahhonian human type person; so, this could take a little research.

Connect with Chuck. Go to: to connect with Chuck. He’ll put a smile on your face and grow your code. In addition, he gets into detail about his entrepreneurial effort in this podcast right after Josh blows our minds with his stats.

Book your podcast at Derick will always be right there to help you.

Nov 11, 2014

John is editing the podcast again with our editor still out.

In this episode the Entreprogrammers welcome Charles Max Wood from to the show to talk about his network of podcasts and get some tips on how to get sponsors.

John is in Sweden speaking at the Oredev conference, but promises to share more about it next time.

John and Derick realize that not hiring help is definitely holding them back and vow to make a change in the future.

Nov 10, 2014
Our editor, David, is out sick right now, so John is editing the podcast.

In this episode, the Entreprogrammers prepare for some Halloween festivities and engage in a discussion about how you'll eventually succeed if you just keep plowing in one direction.

The Entreprogrammers also discuss pricing tiers again and how it relates to product sales.
Oct 27, 2014

The EntreProgrammers Episode 36 Anti-Sponsor Apple Amazon

John’s funny look says it all when Derick says he wants to do a crazy radio broadcaster introduction for The EntreProgrammers Podcast which has received over 20,000 listeners according to the stats on podcast hosting service.

Apple destroys a tremendous amount of programming by Josh, and he’s not too please about it; therefore, Josh awards Apple as an Anti-Sponsor. Check out, in this episode, everything Josh did that Apple literally broke down.

Do you know a corporation that should be given the award of Anti-Sponsor for negligence towards human beings? Write in the comment section below and let The EntreProgrammers blast big business for human negligence.

The EntreProgrammers go up against the biggest there is and fear no one. In addition to Apple’s human negligence, John gives Amazon a big award of Anti-Sponsor, which is also backed-up by Derick, for a ridiculous marketing strategy that could be called an outright lie. You’ll hear their remarks in this episode.

Can you recover from a computer crash? Do you have off-sight storage?

The EntreProgrammers want you to play it safe and get into a big discussion about the value of storage space and where it should be located. How would you feel if you woke-up one morning and all of your files where gone – floating around somewhere in cyber space?

When you have a great deal of valuable content, do you know what to do with it? You’ll hear some productive and powerful ideas on this subject as The EntreProgrammers examine the use of their own accumulated content. Josh shares some remarkable ideas.

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Oct 20, 2014

The EntreProgrammers Episode 35 Appreciation

John talks about his experience with a “grumpy” cable guy and billing without TV that doesn’t really make any sense. The EntreProgrammers discuss download and upload power from their ISP.

John’s book is over 1,000 in sales plus the publisher is suggesting a video to go with the book. Is this the beginning of a trend? Do you think publishers will begin asking for videos with the author’s book? Leave your comment.

The subject of conversion rate comes up as The EntreProgrammers analyze this process. What percentage of visitors should be converted into customers?

Derick is focused on Signalleaf. He has come up with informative tracking procedures that every podcast producer should have, even a 6 week period.

The discussion goes to the importance of diet; Josh has a little person emergency and takes leave. Derick tells a funny story about silly putty. Remember that stuff? Ever get it in your hair?

Josh talks about his early days as a writer and how many of the people around him didn’t use a calendar. It definitely was a learning experience – Josh tells all.

Planning and scheduling is always an important task for the entrepreneur, but there is a good and bad way to go about this. John explains the necessity of staying flexible.

Do you appreciate who you are and what you have? Derick takes this idea and talks down to earth as he begins to realize just how good he has it. Talking to a friend resulted in somewhat of an epiphany.

Perhaps, the single most important outstanding characteristic of the successful entrepreneur is to “know thyself” in the arena of appreciation. How do you feel about this?

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Oct 13, 2014

The EntreProgrammers Episode 34 Warrior Diet

Humans replaced with code?

What’s good in the computer market? What’s the warrior diet? Programming robots? Why doesn't Josh like iPhones? Derick’s Kindle Paperwhite is a lie?

Derick refers to an EntreProgrammer fan, Matt Kremer, who offers a great deal of valuable information. Visit Matt’s web site at:

A rather confusing arena of marketing, programming and technology tackled by The EntreProgrammers, now makes more sense; these 3 smash the in-denial Apple which seems to think that it’s your fault.

You get an in depth analysis of computers from The EntreProgrammers in this episode, and of course, a lot more – Josh reveals computer marketing as unethical; John predicts the way of the future in computer design; Derick implicates Microsoft Surface 3 will discontinue; and in a conference presentation, demonstrates that your robot can be programmed by writing code. Plus: Dip your phone or iPod in plastic? John explains.

You are the fly on the wall and you have The EntreProgrammers’ spontaneous, transparent and unrehearsed mastermind session. Could it be that these 3 EntreProgrammers have totally lost their minds? That the captain has truly left the bridge? Are they nuts?

It’s extremely important to eat well; hopefully, someday everyone on this planet will. Food creates behavior which greatly influence the decisions often made in the crucial development of programming and marketing strategy thriving in the entrepreneurial arena.

Maximus development of “self” depends on good food. Why are The EntreProgrammers eating only 1 meal per day – around 800 to 1,000 calories? Do you think that these 3 developerneurs are actually losing it?

The EntreProgrammers explain advantages of the warrior diet. Add your comments to this discussion. How do you feel about what The EntreProgrammers are doing? What is it that you do? John has been on the warrior diet for 2.5 months. Says he feels great.

Derick is in Oklahoma City, recently gave a presentation at a conference and tells you all about it – ways to control robots, program them to obey your commands. Just think; humans can be replaced with coed. Write some code to program your robot…

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Oct 8, 2014

The EntreProgrammers Episode 33 Seneca’s Letters

The EntreProgrammers analyze different aspects that make-up a great entrepreneur; things get started with diet, after John explains an uneventful 10 hours of flight to get home.

Diet, of course, is extremely important to the success of an entrepreneurial effort. Yes, you are what you eat which includes making business choices based on diet – your diet. Derick goes into detail what all of this could mean in a day of having to make many choices.

If possible, make your decisions when you feel good; avoid making important decision when you don’t feel good. The greatest asset of an entrepreneur is to “know thyself.”

Josh talks about how focused he is – “laser focus.” He gets into detail concerning his choice to better himself as a copywriter. He and Derick drop a few copywriters’ names for those of you interested.

An analysis of book sales dropping for both Josh and Derick takes place as they hammer-out resolutions and new directions for their entrepreneurial efforts. John is focused on tying-up loose ends of what he has already created.

John unites the 3 to work together on projects. This could turn-out to be quite interesting as The EntreProgrammers will focus on one project at a time over a 3 day period. Stay tuned for this one.

Derick details the main frame scheduling system that he is creating; he will own the rights and is fast considering promoting and marketing this system. You don’t want to miss this.

At the end of their discussion, John recommends a book that he is reading, titled, Seneca’s Letters. “…best wisdom writing that I’ve ever read.” An excellent place to get this book to read for free as well as other information is the Internet Archive:

You make it a great day.

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Sep 30, 2014

The EntreProgrammers Episode 32 Marcus Aurelius

Derick talks about his production schedule with WatchMeCode, just after spending 2.5 hours behind the mic. The approach that John recommended 2 weeks ago is now working for Derick as he focuses on one project for one week.

Derick’s description of his production schedule is a lesson in itself to all entrepreneurs who plan their daily and weekly schedules. Derick’s estimation on how long a project would take was off just a little. So, how long does it take to write a book?

Do you ever get a potential client who says, “I want a web site. How long will it take to build it?” Capture all of the details to a project that you possibly can. The accuracy of your estimation is counting on it.

Derick has the rest of the year planned out. He is focused, yet consultation is getting a little “scary” as he pushes up against that deadline.

Josh has “too much going on right now” and has decided to quit SitePoint. This successful EntreProgrammer seems to be constantly choosing his successes. What happens when you succeed? Then what do you do? Enter Marcus Aurelius.

It’s extremely important that entrepreneurs learn how to deal with the consequences of success. John talks about this in some detail. Ironically, success can destroy the best of entrepreneurs. John helps to find us answers to this dilemma in the writings of the Roman Emperor, Marcus Aurelius.

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Sep 23, 2014

The EntreProgrammers Episode 31 Nice! Nice!

John, who didn’t know how to program his alarm clock, was almost a no-show as a result. That’s because time just does not exist in Hawaii. Josh wants to hear all about John’s book, so John gives the details – about 1,000 sold, so far – along with future marketing plans. John plans to rock the community when he returns to The EntreProgrammer arena.

Then a big discussion takes place concerning Josh’s intent to consult. The other 2 EntreProgrammers most definitely have something to say about that – WARNING! But Josh stands his ground. Josh trains to consult. But, what do you have when you consult?

Both John and Derick have backgrounds as consultants and go into rather lengthy detail as to the ups and downs of this entrepreneurial effort. Josh describes how he is going about capturing clients in the consultation arena.

The EntreProgrammers are hot for debate, sniffing the trail of resolutions. What does it take to be a successful entrepreneur? It takes the ability to endure. John pushes the point that when you start, don’t stop and reroute. This will ruin the already developed effort, only to start a new one all over again.

John not only writes books, he reads them, too! And he’s got a great one going now. The author goes into great detail about how to develop new constructive powerful habits offering that kind of growth that gets you places. Discipline is merely habit.

Derick is liking his new way of doing his projects; focusing one week on one project at a time. He explains his achievements and high energy productivity. John notices that Derick seems to be feeling pretty darn good these days. Wonder if his accomplishments have anything to do with that? And so it goes…

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Sep 17, 2014

The EntreProgrammers Episode 30 Discipline Merely Habit

Derick is making behavioral changes in his project line-up. This week is screen cast; next week, Signalleaf. Is Derick aware of the psychological phenomenon wherein a change of behavior will also bring temporary anxieties?

These anxieties have been known to force an individual to stay in her/his comfort zone which means that the new behavior intended does not become reality. Discipline is merely habit.

Tune-in to see how Derick deals with his new schedule. Some entrepreneurs take on this philosophy: “I love what I do; if it ever turns into a job, I’ll quit!”

Entrepreneurs often go through this exact procedure that Derick speaks of. Are you? This new approach for Derick was recommended to him last week by John and Josh. For this episode, Josh is away on other business, returning to the show next week.

Be sure to check-out some of detailed marketing strategy that Josh and Derick plan to deploy for the development of Signalleaf. For those of you who may have missed it, Josh is now working with Derick in the marketing of Signalleaf – nice!

John’s book sales are likely headed to 7 or 8 hundred, by now, which guarantees that it will go to print. He gives details in this episode. You just might want to hear this whether you are writing a book or not.

Tracking is a necessity when looking for information about the people that traffic your site which, of course, is why you are being tracked right now. But what system should you use? John talks about tracking in real estate then Derick takes it to program marketing.

Derick mentions several ways to get that information. John makes a great point when discussing why a person would use that information and how to use it. There are several reasons, not all of which are good. The EntreProgrammers know; they live it.

Derick elaborates in depth about what information he needs to calculate accurate pricing. These are details that every entrepreneur should have captured along the way to successful marketing and production in later efforts of the marketing arena.

One service that Derick really shouts is: Check it out. John shares with Derick, living in the now. Is living in the now a good thing for The EntreProgrammers?

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Sep 9, 2014

The EntreProgrammers Episode 29 Existential Crisis

Can you help Josh find himself? It takes a long time to know who you are and this EntreProgrammer is in the middle of an entrepreneurial career shift which is causing him to feel a little anxious. During a behavioral change anxieties do occur, but they are temporary.

Could it be that Josh needs to focus on where he is going, rather than where he is? Time, now, for you to listen to this podcast to hear the situation of Josh. Changes like this do happen in the arena of EntreProgrammers; we should know how to handle them when they do occur.

But first this: John wants to know about “the pictures” that were hi-jacked from iCloud. The metadata in this investigation points to a big screw-up by Apple, and just before Apple plans to introduce more of their “goodies” for all of us to buy. Josh accuses John of a hack job cover-up.

Dereck is ready to hang-up the phone on this one. He wants nothing to do with it. What’s your take on this? The celebrity photo hack was first posted on 4Chan – now they’re everywhere. Josh said it best when stating “whatever you think is public.”

The conversation in this meeting of the minds goes to John’s book. The publishers are going on a test ride with John’s beginning chapters – he explains the strategy, but then John is caught off guard and doesn’t want to anger his customers. What do you think he should do? The EntreProgrammers spin into resolution mode.

What about the family? The EntreProgrammers discuss what it’s like to work at home with young children banging on their computers. John gets right to the point when talking about his retirement.

The EntreProgrammers go on the hunt to solve Derick’s existential crisis. Does Derick realize how good he has it? Does he appreciate himself and the wonders of life? It takes a long time to know yourself.

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Sep 1, 2014

The EntreProgrammers Episode 28 Author Craig McKeachie

John is in Hawaii. Still? Derick broadcasts from Texas and Josh talks from Pennsylvania; and The EntreProgrammers have a special guest, author Craig McKeachie who is broadcasting from his house.

How long does it take to write a book? The EntreProgrammers and Craig tell you.

Craig is the author of: JAVASCRIPT FRAMEWORK GUIDE

                                     ANGULARJS, BACKBONE, EMBER

So, we have 4 authors – also entrepreneurs - in this episode discussing the difficulties that come with writing a book, being a programmer and entrepreneur, and of course, promoting and marketing that which they create.

You just now flew in and have become the fly on the wall.

McKeachie gives the premise of the book that he wrote, “It’s basically like a book that compares and contrasts angularjs, ember and backbone and talks about a lot of the pros and cons and helps you kind a quickly learn them all by learning them together instead of like learning them separately which would require you reading 5 or 10 books, that sort a thing.”

Visit Craig McKeachie at: This gives you the opportunity to purchase his book in addition to taking in other useful information published on his site.

Down load a sample chapter and the table of contents to read what’s in his book; and check-out the section: LEARN FROM THE EXPERTS which includes Ari Lerner, Derick Bailey, Ward Bell, Brennan Dunn, Brian Sam-Boden and Nathan Barry.

Vacations are supposed to be healthy for you. On the down-side, a vacation can actually hurt you and your entrepreneurial efforts. John elaborates on this subject.

The EntreProgrammers go into a rather lengthy and detailed discussion with Craig about the benefits of doing guest blog posts, posts in a community and article sites. And Craig has a system which, of course, he talks about.

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Aug 26, 2014

The EntreProgrammers Episode 27 Live by the Sword…

(Background SFX: Birds of Hawaii)

In recent episodes, Derick explains that he has several irons in the fire and isn’t quite sure where to put his focus. This episode reveals a totally focused Derick; and his focus is Signalleaf.

Clue in to this episode for major upgrades to the podcast site, Signalleaf.

And Josh is another focused EntreProgrammer, writing approximately 5,500 words, hoping to get it published on the popular Pat Flynn web log as a guest post. Well, did Flynn accept Josh’s proposal?

Josh implements a sneaky tactic on the email sent to Flynn; interesting is that Flynn is the one who taught Josh the sneaky tactic. Would you like to use this tactic?

Josh tells the whole story in this episode. Plus, Josh and Derick form a team.                                                      

Click here for Flynn’s web log: Maybe Josh is a guest! Josh elaborates on his relationship with Flynn and checks the Drip report. Should you clean your emailing list?

MailChimp appears to be headed for trouble. The EntreProgrammers investigate.

The EntreProgrammers dig into MailChimp; what’s it good for, not good for. John brings-up something that he is rather disgusted with about the email service – holidays. And Drip just keeps getting better. Would you like to visit Drip?

Would you like the builder of Drip to appear on The EntreProgrammers show? Give your comments.

Josh has a moment of realizing who he really is brought on by a survey that he took through AdWords. And it leads into a discussion with Derick. Are the 2 becoming a team with the mission to market Signalleaf? What a team it will be.

In the discussion between Josh and Derick, the subject of content strategist comes-up.

 “If anybody is interested in a content strat-egist…” Momoko Price has worked with Derick on Signalleaf; Derick highly recommends her.

There is big news about John’s book. He has received 4 and 5 star reviews. So, John will be adding a few changes to the book – in Hawaii – with the publishing date set tentatively for December 10th, 2014.

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Aug 18, 2014

The EntreProgrammers Episode 26 Freaks of Data

Ok, information freaks, you heard it here first; we are talking about the cutting edge of technology. Josh speaks about his experience of being introduced to mixpanel.

What’s that? You absolutely need to see it for yourself:   I’m the fast kid on the block; I need it now:

The EntreProgrammers John, Derick and Josh are broadcasting to you from Hawaii, Texas and Pennsylvania; the mastermind developerneurs begin with a weather report from each state, plus John invites one of his new feathered friends to the broadcast; please apply suspension of disbelief for the occasional audio delays in the program.

Josh completes his coaching sessions with John McIntyre who demonstrated tracking with mixpanel which turned out to be a rather mind-blowing experience for the editor. “My head was ready to explode afterwards,” Josh said. So, let’s have a listen to John McIntyre, shall we? Let’s check-out mixpanel! Wait! Entrust my information to these guys? Are you sure?

For those of you not familiar with McIntyre, this is now your opportunity to cash in on some professional advice. Here, he talks about “drop dead copy in email marketing.”

Josh is editor for and considers McIntyre’s marketing podcast to be his favorite that speaks loud for McIntyre.

Of course, anyone would argue that information is extremely powerful. How do you get it? How do you know if it’s the right information for your project marketing? McIntyre digs into this resolution in Josh’s coaching session by showing the energy directed in mixpanel.

Speaking of good coaches, drop by to publish your podcast; Derick has the knowhow of a professional podcast and will coach you into professionalism.

With higher expectations in quality, podcast production has changed dramatically over the past 7 years and now it really pays to have a pro on your side. Tme, now, for The EntreProgrammers.

Aug 12, 2014

The EntreProgrammers Episode 25 Life’s Hurricanes

Josh is stuck in traffic and John is stuck in a hurricane – well, sort of. The weather forecasts are blowing things out of proportion, says John and another hurricane headed his way.

The mountains will stop this one.

Josh is still tied-up in traffic with no lap top and Derick isn’t sure what to do with his career. Does this sound familiar? Have you ever felt this way? What did you do?

Derick lays it all out while getting good advice from John. Sounds like Derick has a bit of his own hurricane to tame. What would you do, if you were Derick? The EntreProgrammers always appreciate your comments.

Derick’s question should be: “What should I do with all of this talent?” He has several things going, and it’s becoming a little stressful for this EntreProgrammer to be handling all of these projects.

Is he looking in all the right places for his answers? And then they take a look at marketing. It appears that you either market yourself, or hire someone to do it for you. Musicians have exactly the same problem – a musician and a promoter are both full-time jobs.

The EntreProgrammers show how this can be done.

Go in-depth with The EntreProgrammers to help Derick solve the “I’m way too talented for my hat” dilemma. And a nice surprise shows-up at the end.

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Aug 4, 2014

The EntreProgrammers Episode 24 Rewrite Sales Page

Josh gets into some serious writing techniques in another coaching call with John McIntyre. He is assigned the rewriting of his sales page.

Josh recalls “struggling” with putting together a “decent sales page for my book.” He explains in-depth how his writing comes together with information from his surveys.

So, let’s have a listen to John McIntyre, shall we? He talks about “drop dead copy in email marketing.” Josh is editor for and considers McIntyre’s podcast to be his favorite:

Because information for his book was derived from mostly his blog posts, Josh said that initially he was having trouble establishing “what need I’m trying to meet with it.”

He points out appreciation for having the survey data to better his writing approach for his sales page. “…showed me what people are looking for,” he said.

Josh was a little “bummed” when first receiving his survey information, but things quickly turned around for this writer. He read the information 3 times.

“And then the third time through, it was really weird, like, phrases started to pop-out to me,” he said. Once again, writing solutions are provided by The EntreProgrammers who share it all with you.

What’s this? Josh has been having so much success in his email marketing strategies that he actually gets a “warning” for Mail Chimps management. He gives all the details in this episode.

Derick, experimenting with live podcast-style broadcasting, gives his comments from a hipster coffee house playing live jazz in the background. John recommends that Derick should talk in a 5-10 jazz beat to make complete all analysis in his hipster-style presentation – as in coffee with the beatnik culture?...well, maybe.

John remains in California, soon headed for 2 months in “the islands” with his family.

Never fear that different locations across the globe will ever alter the regular broadcasts of The EntreProgrammers Podcast. John will be broadcasting from Hawaii, Josh Pennsylvania, and Derick Texas.

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Jul 30, 2014
The EntreProgrammers Episode 23 SouthWest Nightmare

John’s plane, finally getting ready for takeoff, showed another delay in flight plans when the Captain left the bridge; shivers down your backbone when you find out why.

Derick is getting enormous response on ideas developing Signalleaf…and where did the name Signalleaf come from? Ask Derick to share the answer. He shares a little family history about the room he’s in, his father’s office in Kansas which used to be a …

Many friends of The EntreProgrammers Podcast have listened to all 22 episodes (now 23) and there are some who listen to an episode more than once.

And when you do a mathematical projection, the number of loyal friends turn-out to be quite nice for The EntreProgrammers – here to help you anyway they can. So, who has the highest numbers John, Derick or Josh? They show the focus not to be numbers; the focus is you.

Speaking of mathematical computations, Josh jumps in with staggering numbers that he has been working with this past week – numbers in the hundreds of thousands. A rather interesting point comes-up: Should I do away with my list and create another; or, should I forge ahead with the one I’m currently using? The EntreProgrammers have the solution.

How do you juggle the mix? Advice from John and Derick on how to produce a video that promotes your product in high quality helps Josh find solutions. A great place to start: have a good editor.

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Jul 21, 2014

The EntreProgrammers Episode 22 Brains Are For What?

Derick takes control of the show, but appears to be unplugged. Ah, yes, the wonders of technological advancement.

And into John’s book they go; the editors have spoken and John defends his writing approach. And what’s that, brains are…?

The editors think that it’s a bit much, in places, needs a trim. Josh quickly jumps in with the solution and John saves all. Derick recommends that John keeps all of his information, but in a slightly different way.

The EntreProgrammers are on the attack – solution time.

And if anything needs a solution, it’s how to pay bills; to budget or not to budget; that is the question, here.

John explains in detail that there are times when a person should watch her/his dollar very closely; but, there are also times when a person can’t really afford to watch her/his budget closely, nor does it pay to do so.

This is The EntreProgrammers’ financial philosophy – some good advice, here. Another interesting point of view comes from Derick who has become, perhaps, the wealthiest member in his family, now.

Not only does Derick explore marketing tactics, but also explains that you must learn how to deal with the money that you make when becoming a successful entrepreneur. Once again this marketing warrior teaches us through his good example.

Derick tells it all; information to learn.

“Have you ever played Cash Flow 101?” John asked. Well if you haven’t you probably should; your kids can play along with you – okay, you can check it out, here:

Just exactly what should I do with this dollar, and the next one, too? In addition, this game “applies to real life.” How should we spend our money? The EntreProgrammers tell us.

The next big question: How did Josh collect over 300,000 email addresses? Stay tuned, Josh will tell it all – the phenomenal marketing arena of Josh Earl – editor.

Book your Podcast in a friendly environment, Derick is the creator of Signalleaf and shows you the path to a fun podcast.

Jul 15, 2014

The EntreProgrammers Episode 21 Josh’s Numbers

In Episode 20, it was argued that having a sale was an arbitrary adventure; it doesn’t matter when you have a sale, and in a global market, especially don’t have a sale over the 4th of July. John’s numbers in his 4th of July sale seems to blow this theory apart.

John finished his book, a huge accomplishment. Why feelings of depression? John explains post-goal depression, something we all need to be aware of. When you should be celebrating the achievement of your goal, you’re not. Why is that?

Josh offers John advice regarding research. Josh is a magazine article writer requiring a great deal of research for every story. When is your research complete?

Then Derick explains that he doesn’t like to do research unless there is something to be solved by doing the research. John uses an experience he’s had with blogs to put forth the idea of recharging – getting more ideas to write about.

Josh talks about his numbers which have sky rocketed. How did you do it, Josh? He goes in depth to share his secrets. In a surprising business marketing twist, The EntreProgrammers tell you how to buy a car.

The EntreProgrammers go to baseball: When should you get a base hit and when should you swing for the boards? In this hypothetical analogy to marketing, using Josh’s success, they provide insight on a home run situation versus a base hit.

Let’s turn to Derick, who now has a rather stressful situation at hand. The EntreProgrammers dig in to dig Derick out. They have a solution.

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