We’re live! Josh mentions some openings for two new members on Team Wolfpack. For more information email at email@example.com. John joke about moving into his office due to the sales slump. Josh mentions a new sales test with Hot Jar. Josh talks about the technologies are links to the sales page. Mani asks about cart abandonment tracking, Josh thinks WooCommerce does not have that feature.
Josh continues with the test sales and says the sale is still not making the numbers they anticipated. Mani and Josh continue discussing the past pricing of the product, but still not big sales at 49 bucks. Josh says there is no excitement about the sale or the product at this new low price.
Josh talks but the check out page activity. John talks about how the long form emails maybe hurting them on sales, and think they should switch to shorter emails as a test. Josh and Mani talk about the How to Beat Procrastination course and Productivity course. Also, some talk about the Mental Toughness and or Confidence courses.
Mani mentions starting to sell his meditation course soon, and my do a procrastination master class with John. Chuck asks but sees that sales are still down at Simple Programmer. Josh mentions he may just look into building a new product. John chimes in with the exposure and urgency tactic.
Josh mentions doing and AB testing with the shopping cart. Mani suggests a countdown timer on the shopping cart. Josh says he was not impressed with the countdown timer. Chuck asks it's they’ve hit saturation, or hit everyone they could possibly hit with the sale.
Josh mentions some frustrations with the slumps and does not have the excitement to begin a new production. Josh says they do not want to be dependent on affiliate offers to afloat. But they are still profitable. John says the only way to turn this around is with a flagship product and different tiers for products. John says they need a solid seller and a lead magnet.
John mention doing something like a boot camp in a box type product. Mani asks about the EPC and other kinds of stats. Josh says they are getting about half the traffic they use to and drop-offs at the sales carts. Josh continues with the traffic drop-offs.
Mani asks when John announced when he quit Simple Programmer. Josh says this was on March 1st, but still, thinks this does not have an effect on the sales or brand. Mani thinks that this may have affected the sales. John says this is ok because this is something that needs to happen until they get new customers.
Mani gives an example he heard of in this similar situation. Chuck says the market has changed, or there is something else going on in the market that they don’t know about. John says do you want to do an email explaining how John is still an owner of Simple Programmer. Josh talks about a course where he sees the main face of the company is still involved with products, but as a right-hand man making the products. Josh mentions some one-off paid coaching.
Josh says he is going to hire himself and promote himself through John to sell new products or offerings. Josh says there is some component of this that is all growing pains and they just have to do it. Mani asks about pricing on his meditation course, he wants to do an early bird sales to get an idea.
Josh suggests to keep that product at one price, and Mani should rethink the early bird. Mani talks about an example of Social Media Marketing World. Josh gets his thoughts on early bird pricing. John talks about price anchoring. Mani mentions a tactic John Lee Dumas did with his course. More talk on how to implement pricing and early bird pricing.
John mentions Grant Cardone’s 10k price anchor. Also, John mentions that he like that high price anchor. Josh goes back to their old price setting with their How to Market Yourself course. John talks about confident with your price.
Chuck talks about timing of the sales and when start time of the sales. John mentions a funny comment on YouTube but was deleted.
Thoughts for the Week!
Josh - Focus on the positive!
Chuck - Set some keystone behaviors in place
John - Be un-reactive or be chill
Mani - Act Faster
We’re are live! Josh is talking about micro conf. Chuck talks about the Mac updated blues. Chuck talks about how his podcast network is getting crazy recording podcast almost every day. Chuck talks about rearranging record time to fit them all in with his schedule. Chuck talks about helping start an Elixir podcast.
Josh suggests recording bi-weekly or appearing on the shows bi-weekly. Josh thinks this will help him scales the network. Chuck talks about switching over to Zoom to record the shows, switch helps when he is not there to initiate the call recording. Chuck mentions that Digital Ocean an older sponsor is will to come back as a sponsor.
Chuck talks about prewriting some follow-up information for future sponsorship submissions. Chuck talks about getting a list of conferences lined up to attend. Chuck talks about how he was surprised about how one of his sponsors called to renew sponsorship. This means he needs a reminder or automation for renewals.
Chuck mentions all the tasks he was to line up for Michelle. Also, some reaching out to Ruby Kaigi for some collaboration. Also, Chuck mentions how some of the conferences are again renewing sponsorships. Chuck says this will help generate traffic for the podcasts.
Chuck talks about possibly renting out conference space in San Jose for upcoming conferences. If this does not work, he mentions he could always speak with the speakers. Josh again suggest reaching out to current sponsors about renewals 2 months before the sponsorship ends. Josh says the easiest money to get is from the current customers. Josh quickly mentions how Facebook is cracking down on their sponsorships.
Josh suggests newsletters as another avenue to sell sponsorship. So more talk about email marketing and traffic generated. Josh mentions using Pretty links, to track clicks.
Josh mentions Peter Cooper and how he uses new letters to generate sponsorships. Chuck asked when Josh send out newsletters. Josh says this is a way to cross promote for Dev Chat Network. More talk about affiliate offers and promotions.
Mani mention going live with his Mediation product next week. Mani will be laughing at his list and YouTube audience. Josh talks about damaging an upscale market. Mani and Josh discuss discounts on high priced products and closing the doors on a product. Josh suggests testing a discount with a small portion of the list.
Josh talks about price testing and bonuses. Mani talks about trying to figure out something to create urgency for the Mediation product. Chuck says he wants to get the affiliates to get back into hearing from him. Basically warming them back up to sponsor ideas and such.
Mani ask to look at the Alexa ranking website and figure what their (Fitness Company) revenue numbers are at? Josh gives his best ideas based on the numbers. Josh says the fitness market is super competitive. Josh talks about Facebook and paid traffic.
Mani talks about how this strategy is tailored for cold traffic, not the warmed up type of traffic. Josh talks about is mix up with John on created a memorial day sale.
Thoughts for the Week!
Josh - Don’t take anything for granted, verify everything.
Mani - Talking it out and give clarity
Chuck - Find a friend
We’re live! Josh talks about opening on EntreProgarmmers: Team Wolf Pack. One or two opening for firstname.lastname@example.org . Great opportunity to join the mastermind podcasts. John talks about getting sick right before starting up his routine again. But he is back. Mani joke s that Chuck may have partied too hard in Vegas, that is why he is absent.
Josh asks for help on some marketing and advice on the current revenue slump. Josh provides some analytics from last year and this year comparisons. Josh and John talk about the short February month. Mani asks about the new WooCommerce shopping cart. Josh talks about the past shopping cart views and such.
Josh talks about the particular products that they are selling, but no sales on “How To Market Yourself” course. Josh talks about the many changes since January, like shopping carts, John stepping away, and other factors. Josh mentions the decline of sales with fewer emails sent out.
John mentions doing a flash sales of the How to Market Yourself course to test the waters. Josh talks about the clicks in September and currently in March, some 60-70 per day of click on the product page. John mentions the possibility of people trying to find a coupon code, but come across a pirated copy.
Josh says that they are not getting any emails of people trying to buy. So he is puzzled for where the issue may be. John suggests a browser change issues. Mani asks about more recent changes made to the shopping cart and websites for pinpointing the issue. Again, John suggests a sale for a fair price, to make sure there is nothing wrong with the sales funnel.
Josh thinks another slump might because this is tax season, and people are sitting on their wallets. Josh goes back to see the possible issues with the sales pages. John thinks the content is not stale, so there might be another unforeseen issue.
Josh asks John about the stepping down video if that had any impact on sales. John does not think so, or at least not this early. Josh talks about his outside promotions that may help with finding technical errors.
John and Josh agree on doing crowdsource sale, to figure out the issues. Josh and Mani discuss card abandonment. Chuck joins the call! Mani says if the sales page is the same, then the traffic is the problem. Mani asks about the email sequence and the email marketing strategy. Josh says he is going to research the traffic source and check the google ranking.
Josh talks about trying to do a sales to catch up on revenue and looking into the sales funnel. Mani looks and the WooCommerce cart and finds that total price of the course, rather than the monthly pricing. Mani asks questions about the 90-day guarantee and one year guarantee. Kind of confusing?
Mani suggests the split test with a guarantee. Josh thinks he is just going to put it back to a year. John suggests going back to Thrive Cart. Josh talks about changing out PayPal on the sales cart. Chuck suggest making a list of the things he is going to do, to keep track of changes.
Josh says re-adding PayPal is a pain, but he is going to do it. Mani suggests a money back guarantee button next to the add to cart. John talks about the bitcoin impact and losing money in the currency.
John says to book revenue is still good. Josh says the revenue is still the same but the slice of pie in the revenue graphs have changed. John mentions the refund request for the course because of the content in the book. Chuck says you can only take care of what is in your control with current sales situation. Mani talks about the cannibalizing sales from the book. Chuck suggests raising pricing on the book if sales are being cannibalized by the book.
Mani suggests doing a productivity product as a joke because of all the work Josh has to do for SEO and the changes to the sales page and shopping cart. Josh says he took up all the time on the show.
Chuck says to keep truck’n. Mani offers his Mental toughness course to Josh for support on the slump. Chuck suggest trying something different as well.
Thoughts of the week!
Josh - Life if hard!
Is Mani still having breakfast? Mani was asking about this past weeks promotion for Profitable Programmer. Predictions in progress. Josh reveals the clicks and conversions, and total revenue for the promotion around 30k. Josh talks about the ideal scenario for 50k profitability.
Josh talks about the clicks (3500) compared to Mani’s recent promotion. Josh says he is sticking to 2-day promotions. Josh says 65% of the revenue comes in closer to the deadline. Mani talks about the clicks from a 2day compared to a 3day promotion. EntreProgrammers continue to discuss the marketing strategy and warming up the audience to buy.
Josh talks about testing, daily emails, and the working strategy that brings in sales. Josh talks about open rate on emails and reach. Josh refers back to the promotion on the Self Confidence course. Entreprogrammers discuss more marketing strategies with raising prices and up sales. John talks about impulse buys.
Josh talks about their failure on their Career Guide product. Josh talk about the 5 learning mistake lead magnet and doing more testing to see if they can still pull revenue from these less successful lead magnets. Josh and John talk about the misunderstanding about the free PDF or ebook.
Josh talks about the issues with a disabled sales button on WooCommerce. Mani asks for advice on the Focus at Will collaboration or promotion. John asks if Mani interviewed Steven Pressfield, about being a lazy fucker. Charles suggests life hacks as an up sale, most likely a boring ritual hack.
Josh suggests a bundle of other people products and splitting the revenue. Mani asks about Josh’s learning course. Mani rethinks the splitting of revenue with Simple Programmer. Josh suggests offering more products or up sales on Productivity.
Josh suggests a 1k product. Mani thinks a coaching call would help, but people don’t know him well enough yet. Mani talks about Russel Branson talking about selling similar products, so productivity might be to repetitive as a sale point. John suggests an entrepreneurial product, but Mani is not sure. Mani asks about Chuck’s email list.
Chuck talks about ways to increase traffic to the podcasts. Mani suggests collaborations or getting out someone else’s podcasts. Mani thinks this will increase the podcast traffic by 20 percent. John suggests talking about getting on a podcast to talk about how he is running a podcast empire on tech podcasts. The Entreprogrammers discuss the different ways Chuck can increase traffic by getting out other podcasts as a guess to talks about how he runs the shows.
John suggests discounting the prices to fill the open slots as a way to fill the slots fast. Josh suggests a use it or lose it space on the sponsor slots. Josh thinks with will recapture revenue. John says Chuck’s fill rates need to be a 75%. EntreProgrammers discuss how to fill the unused space for the episodes on Dev Chat TV.
Josh suggest getting in contact with someone about ad placement on filling the spots. Mani asks about companies the Chuck needs to approach that is already on his lists. Mani says this will increase revenue rather then listenership. More talk about getting out other podcasts and slowly growing the listenership and revenue.
John suggests offering to advertise to the biggest podcasts he can find to help one another or swapping advertising for the shows. Chuck talks about getting feedback about a junior developer or podcast, a community for those groups. Chuck talks about starting a junior developer club.
John suggests filling 75% inventory first before creating a new podcast. Mani asks about the number of goals for implementing the 12 week year. Josh suggest keeping in mind that 2/3 of the audience is established. Chuck talks about his plan of attack on all this advice.
Thoughts for the Week!
Josh - “The decision to refund is made before the purchase is committed”
Mani - People’s minds are not made up
Chuck - Masterminds and focus
John - Stick to the plan!