We´re live. It all starts joking around on the Response that John had on his channel about the Gillette “Toxic Masculinity” Ad. Everyone thinks is the dumbest thing there is, it's completely misguided to masculinity, Charles says “It should be called DON´T BE AN A**HOLE You know? Or toxic Humanity” Masculinity and A*sshole behavior are completely different things.
Josh and Mani talk about how marketing almost never changes, what really changes over the years is the products or the quality of the products per se. Its all like a gold rush, it comes and goes like a wave and everybody needs to take the wave in order to stay in the market.
The conversation goes to how difficult it gets throughout the years to become an entrepreneur because communications have grown at an exaggerated rate that costumers are overflown with information and are basically saturated and the main thing to do is to focus that info for the customer.
On this same note John points out, yeah funnels work, but it doesn’t mean that all the people that are coming in are the same people that are going to buy, that this the real issue that needs to be handled and the only way to make it work is testing it. The need to be convinced for consumption, that is the key message. Communication that respects the medium.
Thoughts of the day
JOSH – “THE FUNDAMENTALS OF REALLY GOOD MARKETING DON´T CHANGE”
MANI – “IM GLAD THE TIME FOR SELLING TRASH IS OVER”
JOHN – “IT HAS NEVER BEEN EASY TO BECOME AN ENTREPRENEUR”
We´re Live, starting the show as a duo Josh and Mani talk about how John is running for “his life” on a marathon in Orlando, then start a discussion on how the Dan Lok Special went and how the promotions came through. Numbers were good.
John Jumps into the conversation and talks about how Dan Ran something called Cold Traffic from his site and explains the main differences between normal traffic and it Works. Also that he was part of the Webinar that Dan promoted.
Mani and John talk about how amazing it is to have a great audience and makes a complete difference when you´re growing a business, they´ll always respond and not only that they´ll respond amazingly good.
John talks about how collaborations are now one of the best ways to market your business, if not the best. He compares it how 5 years they were doing everything on their own, and it worked, but that is something you cannot do nowadays if you do not collaborate you are doomed to fail.
THOUGHTS OF THE DAY
MANI: TRAFFIC IS ONE OF THE CHEAPEST WAYS TO GROW A BUSINESS
JOHN: ONCE YOU GET A GREAT AUDIENCE THE NUMBERS WILL GO UP
JOSH: CONVERSION RATES CAN BE MISLEADING TOO
John Talks about the experience with Dan Lok, how they take every detail for granted, even check with John to see how many sales he can make, how Many views his channel does, how many hits, the videos can make. The guy is no walk in the park. Everyone agreed that $2500 is a really a low price for the course Dan Gives, because of the value that you get is way more than that.
The Group talks about the different strategies that they can use to pick up sales and which ones have worked best for each of them, they even talk about using messenger.
Charles talks about how he screwed up this week, had some issues with his editor, which he says “it's my own fault”, not having a great communication can mislead to bad outcomes or even not publishing at all, this happened to Charles and he is trying to catch up. This happened with another editor before, so it's an issue that needs to be taken care of.
The group talks about brand advertising, how It will always work but it can be risky because it can take up a lot of money and if you don’t lead perfectly where it needs to be, lots of money can be down the drain.
Thought for the Week
Josh – THE JOB OF AN AFFILIATE MANAGER IS LIKE A PERSONAL TRAINER, THEY WANT TO MAKE YOU AS PUMP UP AS PÓSSIBLE
John – THE BIGGEST RISK IN DRAN ADVERTISING IS THAT YOU WON'T HAVE ENOUGH MONEY
Mani – ALL OF THIS SHIT WORKS, IF YOU DO THE WORK
Charles – FACEBOOK MESSENGER IS FOR FAMS, FRIENDS AND POLITICAL MEMES RIGHT? THAT´S WHAT IS FOR
Charles Talks about jogging and the style of pacing and losing weight, comments that it has been really difficult to jog especially with the cold weather and that he has been doing his work on the treadmill. On the other hand, John said he gained like 10 pounds that he has been eating a lot of junk.
A great way to come back is to use the Pomodoro technique, Charles talks about this that it is definitely the best way to get organized especially after a holiday, he says that he even had to buy a Pomodoro clock to get a physical reminder that the notifications on the app were just annoying and turn them off.
Josh and Mani talk about launches and promotions, lead magnets and testing them to see which one is best. Josh talks about this process that has been present on Simple Programmer and trying lead magnets to get the best possible outcome.
Josh asks John for insights on the LLC for Simple Programmer and the legal part is asking for 300$ for a consultation, is this how they roll? actually, that is not cheap, but if you´re looking for the business to grow it is something that you need to do and cut no expenses.
Josh, John, and Mani talk about the differences, pros, and cons of personal and group coaching. Lots of factors to be taken but the most important thing is the time spent on it, makes a huge difference to have to spend the time to market this and get a group between just no advertising and get selective people at a high price under a 3-month commitment, which is what John recommends.
Thought for the Week
Josh – CUT NO EXPENSES
John – FIGURE OUT WAYS TO MAKE MONEY WITHOUT SPENDING SO MUCH TIME ON IT
Mani – PROGRAMMERS NEED TO GET LAID TOO
Charles – COMING BACK FROM THE HOLIDAYS ITS HARD
We’re live. John talks but the trying to cancel the Pennsylvania tax form. John talks about trying to fill out a cancelation form for Pennsylvania taxes. John mentions that Bulldog Mindset is ready as far as logos and website. Mani asks about the load time on the website. Mani suggests a website speedup process.
Chuck talks about moving his podcast website to a type of static HTML type sites. Mani talks about how Wordpress is always coming out with stuff and how is Chuck going to keep up with it. Chuck explains how this is important as far as maintaining it and having his assistant upkeep it. Chuck continues with the reasons how this will help his workflow in the long run as far as poll requests and updates by listeners.
Chuck talks about how his main focus is working with selling sponsorships. Chuck mentions selling out of January and some February spots. John suggests having a salesperson sell ad space and what percentage is he willing to pay for selling spots. John talks about closers who sell spots. Chuck talks about how he searches for sponsors and closes at 50-60% closing rate. Josh suggests ways they automate some of the work. Chuck talks more about email marketing.
Mani asks about everyone productivity. John says he was traveling, Josh said he was in meetings, and everyone was still doing the Pomodoro. Mani talks about how he met a girl who was able to grow her business with Facebook Ads and paid traffic. Mani talks about organic scale versus paid scale.
Josh shares about some marketing project he had been working on this past week. Josh talks about funnels using video or video views. Mani asks about cost per click and various kinds of analytics. Josh about bot traffic and avoiding bot traffic using facebook traffic. Josh talks about creating evergreen webinars and automation. John says webinars are a fad, and the funnels should be profitable without the webinar. Mani and John talk about the profitable funnels with heavy opinions. John talks about the Coding Bootcamp funnel and the baseline of the funnel should be profitable in order to know the webinar is working as well.
Mani talks about his group mastermind project plan and coaching as some possible next step for other ways to generate revenue. Josh talks about the difficulties of low ticket versus high ticket offerings. Mani talks about projects he has help people become more profitable. John compares these decisions to pay the cost of the phone. Manis asks if John is going to removing pricing from the email. John says he does not even advertise his coaching.
John talks about filling the pipelines of business as far as screening. Mani says he would like to gain another 5 clients. John suggests effective ways to find these new clients. John suggests ways to get to talk about money with the new incoming clients, allowing ways to filter those who can afford coaching. John talks about ways to talk about affordability on coaching. EntreProgrammer talk about ways Mani can implement a coaching or mastermind business. Chuck talks about masterminds he joined in the past and how he now only like coaching.
Mani asks about the end result of the mastermind or coaching. John says it is about helping those overcome problems they have. Chuck talks about other coaching programs he is apart of as ways to give Mani ideas. Mani talks about the credentials of his current coach and processes in the engagement. John talks about shares visions and affinity with theses coaching as examples for Mani. More talks about ways Mani can start this coaching business.
Thought for the Week
Josh - High-bandwidth
Mani - Don’t wait to plan for the new year.
Chuck - Priorities don’t exist. It is one priority at a time.