We´re live. Charles starts talking to Mani about a podcast he has with him and wishes some guest would jump in. Asks Josh and John for advise on an ebook launch that he´s planning to do, regarding editors, proofreading and that kind of stuff.
Charles is looking to use the sales of the book as a lead magnet, John tells him that he needs to be clear on what the goal of the lead magnet is, makes a huge difference on how to use this lead, it has lots of marketing variations that can be used not just to make money.
Mani makes it clear that the main money machine when you do this type of actions is the email listing. The most important thing in all these marketing techniques (which are a lot), is the proper building of it, people want to market everything right away without the proper build for it. The main reason why so many entrepreneurs fail.
John gives a bit of solid advice to Charles on how he needs to focus on what he is good at and what he can scale up, to stop trying to look for an adventure that probably won't make him any money and worst of all could destroy everything that he has build up for years.
He needs to get to the point where scale up sufficiently enough for him to leave the main work to someone else and get that free time to create.
THOUGHTS OF THE WEEK
MANI –“ONE OF THE BIGGEST CHALLENGES OF AN ENTREPRENEUR IS BUILDING RATHER THAN MARKETING”
JOSH –“ IF A PRODUCT IS REALLY GOOD IT WILL PROBABLY SEEL ITSELF”
JOHN-“IT MAKES SENSE BUT IS BULLSHIT. JUST FOCUS AND SCALE-UP”
We´re Live. The group starts talking about affiliate sales, and how mani is helping Charles with this. Charles Has a great start on it, had a 10% click which is really good. Mani adds some cool ideas that can boost everything.
John gives a little explanation of how affiliate sales work and how many types of you can use, and the functionality of each one. Mani explains too that some of it can be confused with integrated marketing.
Charles Talks about his past experiences in sales, saying there was always money on the table that wasn’t gained or used, that he has been learning all this time that he still has a lot to learn.
Josh talks about how he is sick and has a virus and tells a funny anecdote about a new dryer that he bought. Also, tells the guys about some click funnels through Facebook that is not working very well.
Thought of the week
“You have to be really selective of the product that you want to sale, and be clear of the sheer amount of work that will be needed to take the gains”
We´re live. Josh starts joking how cold it is! Mani asks the guys how the sale went, Josh explains that is has been difficult. Using ads for interviews needs a time-sensitive aiming, it needs to be exact.
Josh Talks about the transition that Simple Programmer has gone through, it has evolved very well it's looking pretty optimistic for the next years.
The group talks about organic growth in the business. Al tough is a thing of the past that actually is something that makes no money at all, all business must start with organic growth because it’s the best way to know your audience and gather all the info needed to take the next step.
Charles and Mani Talk about a campaign that Charles is planning for the podcast answering some questions that were sent on a “Rant” on how to convert these rants and show them all the good stuff that people can get not only on the podcast but courses, sales etc.
John and Mani Talk about Social skills, and how John is looking at an investment he made with a guy that just a got arrested for Grand Theft and Arsony, finding out ways to solve this issue looking not lose all the money invested.
Thoughts of the week
JOHN – “YOU GOTTA PAY TO PLAY”
JOSH – “MORE MONEY, MORE PROBLEMS”
CHARLES -- "MANI YOU CAPITALIST, ALL YOU CARE ABOUT IS THE MONEY"
We´re Live, Google hangouts is going away and the guys are talking about what is the next solution for the reunions going to be, apparently lots of apps are getting erased due to the massive competition. Youtube Hangouts maybe?
John and Josh talk about an attribution problem they had with simple programmer, they started a sale on 199$ and then suddenly one person buys it really quickly but it's not appearing on the de data. The guys say that there´s a high probability that Facebook took the credit for the sale (WTF).
John explains to mani how a profitable funnel work when you invest money and makes more money than you spend on, but it has to work repeatedly, a money-making machine that works once is not a money-making machine.
The group talks about how ads can be very expensive and if you´re not careful it can be a lot of wasted money, especially when you hire an agency that runs these ads, various examples are given , one of them is a person that spends thousands of dollars on google ads and 80% is wasted. That is not the way to make money.
In all business, the best way to go with this is to learn yourself and go with it and you can make sure that everything is running smoothly, but there´s a point that you are going to need to hire someone for the financial end of things because you are running the business. Knowledge of all this can be the difference between being the one that fires the person or agency your hire or that person just leaves because on anyways no one is making any money.
THOUGHTS OF THE WEEK
JOHN –“ALL I CARE ABOUT IS MAKING MONEY”
MANI- ”THIS IS LIKE PROGRAMMING YOU DON’T PUT SOMEONE ELSE TO WRITE THE CODE FOR YOU”