We’re Live. Usual report from the guys except that there’s a small situation in Chuck’s mind, Podcast and Sponsorship has been the main game that has kept Chuck in the game. Now the main concern is that the standard approach can be faulty sometimes. Chuck Doesn’t feel optimistic about this.
John and Mani’s message here is plain and simple, sponsorship at this level cannot be standard, it has to be unique for every client.
Thought of the week
Mani - “Standard Approach only works when you’re a big corporation”
We’re Live. Mani is currently finding the best way possible to sell one of his newest products, he decided to get an out perspective. As it turns out, it was the best thing that he could do, many new ideas came to him just by introducing this outside perspective.
Great discussion with the guys based on these new ideas, this is just another way to learn. There are tons of ways to sell a product, especially in these changing times.
Thought of the week
Mani - “You’ll be surprised how your front-end product can change so easily.”
We’re Live. John is pretty happy at the moment because one of his strategies had an amazing list of emails and subscribers to one of his programs. The funny thing is that it really was a small one and the reward was big.
Sometimes the most powerful message can be the shortest one, and in fact, will reach more people than expected given its simplicity. This made a huge boost that was completely unexpected.
Thought of the week
John - “ A short video on Tiktok and a small message worked very well, not even a link was needed”
We’re Live. John Starts off with the situation that he’s handling for the project manager spot, long story short is not working out. There is a series of skills that a person needs to have in order to fulfill this job at the level that John requires.
Mani Agrees, these strengths that make you excel in these situations cant be taught, especially things like attention to detail, organization, and the compulsive need to get everything done on time.
Thought of the week
Mani - “Some people are just organized that’s it. You can spend years trying to teach a dog to be a bear and it’s not going to happen”
We’re Live. Long time since the guys had a chat to talk about their business and one of the first topics that John brings to the table is the need to delegate certain tasks that are put simply, It takes too much time to do although is easy stuff but they are annoying in a matter of speaking.
This type of task has to be delegated to focus on the most important part of your business. otherwise, the rate of growth will be extremely slow.
Thought of the week
Charles - “This definitely a recurring problem in my business I step into that boulder over and over again”
We’re Live. In the business game, the price and value of things can change overnight, the guys are currently experimenting with different types of approaches to their products it doesn’t matter if the product is new or old.
In fact, trying out old products from a different approach can always work again, it’s just a matter of finding the right angle for the audience. This is something that as entrepreneurs you have to be able to adapt every time.
Thought of the week
Mani - “That product that made you money will always make you money”
We’re Live. Long time since 3 guys got together to talk about stuff, and the first thing that comes up is that John has been banned from Tiktok, and possibly shadow-banned on Youtube.
Mani Gets into a great argument on how they have demonstrated that you can't put all your eggs in one social media basket, one day it could be gone and that’s that, you need to have back up.
So based on this argument, pay to play is the best to proceed in these situations.
Thought of the Week
Mani - “Sometimes you spend $10000 or sometimes you spend $100 on Ads, but this money always comes back”
We’re Live. After a long time of coming back to a regular job, Chuck Finally is on the point that he can start making decisions to get back fully on his Entrepreneurship, income is covering everything but as always is not as easy as it sounds.
Mani gives some advice on what the next steps should be in order to get everything set in stone and not turning back to the regular job, which is a complex process that Chuck has to go through so that he can quit his job safely.
Thought of the week
Chuck - “ I’m actually pretty excited for this I’m willing to take anything that comes my way I just need to be prepared”.
We’re Live. The first topic of conversations goes to the importance of having a sales page, and that it has to be fast and efficient in order for it to work. But this develops a great idea that John has for Mani to get even better sales with the focus blocks.
The key here is to get in touch with the right people, as a matter of fact, John has some contacts that can make a huge difference in sales regarding the focus blocks. During this episode, John explains that an irresistible offer has to be made to the exact person.
Thought of the Week
John - “If you get this person, this CEO to actually test your product that’s when they get it”
We’re Live. Chuck starts off by saying that he just came back from a nice camping trip where he had the chance to really have some quiet time with his thoughts a take a look at things from a different perspective, especially on the business side to come up with solutions or practices that have been made yet.
Chuck has a big audience, but he’s not having the reach and come back as expected, he was trying to get new prospects thinking that could be the problem.
Mani offered some advice, he should be getting the reach due to the audience that he has so, what Chuck has to do is check how the funnels are doing and find the problems there.
Thought of the week
Mani - “Having a big audience as you do, should get you 50000 members easily”
We’re Live. the guys talk about a situation that has always been such a struggle throughout any business or entrepreneurship that they have put in the effort in order for the customers to get the memberships.
What happens when the customer pays for the membership and does not use it? The answer is simple, this is a lost customer. So, the question that the guys bring here is Why is this happening?
The little things sometimes are the ones that make biggest difference, what’s that little push that will make the customer to keep on?
Thought of the week
Mani - “I’m pulling my hairs man, why are you not using the focus group if you paid for it?”
We’re Live, Chuck is currently having some issues with his entrepreneurial process, he’s lacking motivation and actually is just doing the steps without the proper angle, so the outcome is not being the best.
He has an interesting conversation with Mani about this issue and brings to the table that your process is not going to work only with a flawless strategy and a routine, there has to be a dedicated person over the whole thing in order to function properly.
Thought of the week
Chuck - “I have planed what I have to do, I know what I have to do. I just have to get up and do it no matter what”
We’re Live. One of the main concerns of any entrepreneurship is the niche. This is a
decision that has to be made on day one before starting off, based on this the whole strategy will move accordingly. Word of advice, the specific the niche the better.
Once this process is completed, then you got to start mapping out your ideal customer to actually capture those that belong to the niche that you’re working with, this can be tiresome as Chuck explains but it’s a basic move.
Thought of the week
John - “You won’t believe the specific content you can find on Youtube.
We’re Live. It’s a fact that people when committing to a program or something, in particular, want quick results. In the area of Coaching, clients can go away if the results are not seen or the value of the program in a very short time, they tend to feel disappointed and just leave.
This is a natural behavior, people have the need to grab on to something every step of the way/ Chuck is having this issue at the moment, and Mani gives great advice on how to solve this.
Thought of the week
Mani - “This Quick results can make the difference between staying or not”
We’re Live. Selling Memberships is hard, there’s no doubt about it. According to Mani the secret here is to get the client to use your product, that’s it. Once they are there they are hooked up.
And that’s the mission of entrepreneurship, you need to offer a product that keeps the client coming in, which obviously is not an easy task. This involves a lot of testing and the most difficult part is that, people are always changing, so basically this process never stops.
Thought of the week
Mani - “People always likes the new angle, the new sale”
We’re Live. The guys start an interesting conversation based on where to apply their efforts with the number of resources that always keep flowing in, Chuck is currently having some issues because the business is not reflecting well on the revenue.
Is not a problem of Traffic, all the effort must be mapping out to money in your pocket, the recommendation here is to use the resources exactly where the problem is and make sure is not wasted on something that will not solve the issue.
Thought of the week
John - “This is an 80/20 solution once you apply this correctly you will solve the revenue issue”
We’re Live. Getting things is definitely the core factor when you’re an entrepreneur. The guys talk recently about focus blocks that have really helped improve this process, today brings up something extremely important.
High-quality leisures are activities outside of work (no matter what they are) that bring some form of creativity or positive reinforcement. For example a hobby or working out. This is something that most of the people that start a business don’t bare in mind.
Thought of the week
Mani - “This is the main reason why people are not being productive, time is being wasted on crap every time”
We’re Live. Chuck starts off with some issues he’s got with getting people to actually convert to clients, emphasis on doing a headline that will capture the person without even seeing the complete landing page is the key here.
Focus is the main issue here, the conversation segways to this topic which is mani current project and it’s working wonders with everybody including the guys. Chuck is using it also John and the levels of productivity are through the roof.
Thought of the week
Mani - “If the person does not focus on the headline, by the time it gets to the questionnaire this person is long gone”.
We’re Live. The guys start off smoothly to a subject that seemed not that important but in the end, it makes you feel safe as entrepreneurs and it is a recurring payment.
Chuck talks about he usually takes sponsorships under contract for a number of episodes of the podcast,.then has to go through this process again to keep this ongoing client.
This actually makes no sense, not for Chuck or the client. Mani offers some thought on how to change this, building up offers that will end up in monthly payments with various benefits depending on the hierarchy of the contract. This keeps the client happy and the money flowing every month.
Thought of the week
Mani - “ I Would take the 15 thousand offer with benefits over the 20 thousand offer any day, it gives incentive”
We’re Live. Mani starts off by saying that he has launched a new business. It is definitely a different and exciting concept. As we know Mani likes to experiment with new things to get the best outcome possible.
There’s a serious issue on possible clients that have not been taken care of is that intentions must constant in order to get accountability, commitment needs to be serious enough to carry through.
Focus is the main key here, this new system will make you maintain focus for as long as you want.
Thought of the week
Mani - “You enter with clear intentions and get out with clear intentions that’s the beauty of it”
We’re Live. First Off, there’s a nice retrospective about how long these guys have been doing Podcast shows, a long time indeed more than 10 years which is incredible taking into account how much the programming community has changed.
In Other Topics, Chuck brings out that in sales call he realizes that he has to speak less, which is definitely Ironic. According to Mani, this makes total sense because you need to start listening carefully to what your possible client needs in order to Deliver the Best Possible Outcome.
Thought of the Week
Mani - “There’s a huge difference in being a Doctor and Being the salesperson”
We’re Live. Chuck Starts by saying to the guys that during a business trip to Nashville, some things that happened there made him realize that his business’s focus has not been in the right place the whole time.
His Business is based on Technology but it needs to be focused on relationships, that’s where everything happens not on the technical side of things, at the beginning of most entrepreneurship this would be a common ground but the only way to build up your business is founding those relationships that make the difference.
Thought of the week
Chuck - “There’s always so much going on that sometimes you kind of miss the point of having a business”
We’re Live. Mani brings up a subject that is really interesting and very important if you are planning on becoming an entrepreneur. There are literally thousands of courses and coaches that will teach you how to get your business going and hundreds of things that you have to do at the same time in order for it to work.
Yes, this has to be done, but the most important thing in this whole process is actually doing the right thing at a specific time, the only way to do this is sequencing.
Thought of the week
Mani - “Doing the right thing is a million time more important than doing it right”
We’re Live. Chuck starts off with something that has been in his mind for the last couple of
weeks, he feels that from a certain point of view he has not fought for something with everything he’s got because all of his life that need was never there.
It’s not that he’s been doing things wrong, it’s the feeling that there is more to it if Chuck actually puts up to it. This is Basically John Cup of tea, and the recommendation was simple.
John treats everything he does like life or death situations, which means the mindset es based on doing something with the feeling of a huge risk you just have to give it all.
Thought of the week
John - “You Can’t control your results, your results are not yours. What you can control is your actions”
We’re Live..Mani starts off sharing with the guys an anecdote of a technique he learned to actually lose the minimum amount of money during the test phase when segmenting an audience.
The usual steps were testing to a broad audience, get the data, and then narrow the audience to get the proper response, this technique does work but it has some failure points which including losing money and even losing the whole focus.
Being patient is key here, the idea is to start really narrow with a surgical selected segment of the audience and test there, make it work, and then gradually make small increments. It may seem slow at first but is for sure the safest way to get an organic audience.
Thought of the week
Mani -” By the time you get the data, if you get the data correctly you may lose your shirt”