We’re Live. Decision-making is a process that any entrepreneur needs to have in their arsenal some situations present a lot of alternatives that can work but some of it could be easier than others. That´s where Occam’s Razor comes in. The principle gives precedence to simplicity: of two competing theories, the simpler explanation of an entity is to be preferred.

The guys have an interesting debate on when and how to make these decisions to produce the best possible outcome.

Thought of the week

Mani - “ Your data needs to be precise to make these decisions”

We’re Live. Main social media platforms are the best option to promote your entrepreneurship these days. Doing it organically will set you on the right path, but using ads is the next step in this journey.

The problem with this is that the platforms are highly irregular with ads. They can work well for some time and they can take them down for no apparent reason. What should you do here? The guys have an interesting debate on what should the plan be in any of these cases.

Thoughts of the week

Josh - “September was definitely my best month in quite some time, but Youtube just decided to take down all my ads”.