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Entreprogrammers Podcast

Entreprogrammers is the podcast for developers that are striking out on their own! Join John Sonmez, Josh Earl and Derick Bailey and be a fly on the wall as they talk about everything that they are going through - the ups and downs, the highlights and depressing lows. Nothing is spared in this no-holds-barred look at what it really takes for 3 developers to engage in entrepreneurial activities!
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Jun 16, 2015

Episode 69

Signal Leaf Talk…

3:04

We're Live!

John coming to us from Berlin, Germany. Still with red curtains. John has been walking 14 miles a day, and exploring the city, and the Diet Coke is cheaper in Berlin. 

8:00

John talks about the toilet situation while in Paris. Worst bathroom in the entire city was at McDonald’s Paris.  John can’t get over the fact of how the  beautiful the city of Paris is, but the inhabitance are questionable. John took notice of the many smoker in Europe. 

19:56

Josh ask John about is AdWords  campaign. John explains that he was not getting good result because of the “bounce back” to the simple programmer site.  John talks about not having the will to write a blog post.  John has not been able to workout or run, because he has been moving from place to place. 

26:27

Derick’s Watch Me Code RabbitMQ Bundle with be release June 15th.   

watchmecode.net/rmq/4devs   Discount code: CAERBANNOG for high level package. 

29:14 

Josh thinks that Derick decision with the discount might not be a great idea. Josh explains the urgency of the lower tier packages. 

34:20

John explain the discount, using the toilet paper vs. a Tesla. John thinks it depends of the products and the targeted market. Josh suggest a discount across all tiers, but a discount proportionate to the price of the bundle. 

The EntreProgrammers discuss the pricing models  for Derick’s bundle. They all have great opinions about how to going about discounting these packages. They are all keeping focus of the success of the launch. 

 45:00 

Josh thinks that Derick should keep the urgency of the discount. Which will leverage the sales and make people think that they should buy before the expiration of the discount code. 

48:38 

After the launch is over and when Derick gets in to regular sales. Derick talks about using the ebook as a way to up-sale to the  high level tier. John suggest something similar, by taking the ebook and selling it on Book Smash or Book Baby. and sale it for .99 cents, and use it as a traffic source.  

53:09

Derick decide to create a discount for the lower tier bundles. 

58:08 

So what about SignalLeaf? 

Derick talks about  how he fell the growing pains of Signal Leaf. Derick has to quick fix his pricing model. At the beginning, Derick did not account for the bandwidth of the podcast.  John talks about the small lost vs. big loss of money each month. Derick gives a run down of the amount subscriber numbers of Signal Leaf.  Josh talks about the infrastructure of the internet:  “They can’t shove anymore lights down the tubes.”

1:06:02

John ask if bandwidth with be cheaper or more expensive in 5 years? Johns passionately talks about the internet bandwidth. Chuck ask if Signal Leaf will have twice the problems it it grows. 

1:11:05

Derick talks about how he does not want to do what Libsyn or Blueberry are doing when it come to unlimited bandwidth.  Chuck suggest raising prices. Derick say he does not have the time to fix the problem. The EntreProgrammers ask Derick, why keep Signal Leaf if he is losing money and on track to loss more. Derick talks  get ideas from keeping Signal Leaf going.  Chuck ask what needs to happen for Derick to keep Signal Leaf continue to work. 

1:24:00

The EntreProgrammers talk about ways to keep Signal Leaf going. John suggest the Derick needs fundamental way to make money with Signal Leaf and fix the business model. 

1:36.00

John suggest the Derick get someone to work off of commission to gain Signal Leaf customers. Derick talks about the other ideas he had to Signal Leaf going. Derick talk about how the DropBox integration would be the killer feature. 

1:43:00

John suggest that Derick set a threshold to when the bandwidth problems occur and send a notification to the user. Derick talks about the other thing he would have time to do if he shuts down Signal Leaf. Derick is talking about how ideal it would be to turn Signal Leaf into a subscription service.

1:50:00

John suggest turning Signal Leaf off or to private, and triple the price.  Derick doesn’t feel that Signal Leaf is worth keeping up. The Death of Signal Leaf. 

1:55:15

John mentions how about a year ago, Derick wanted to shutdown Watch Me Code, and focus on Signal Leaf. 

 2:00:00 

Josh talks about Killing a deal… Josh need help with his scheduling his work load. Derick mention he plans something like one month ahead. Chuck mentions that Josh needs to figure out his prices and his workload he can deliver. 

2:16:00

Amount work the EntreProgrammers do a week. 

Chuck - 50-60 hours per week

Derick - 50-60 hours per week

John - 50- 60 hours per week

EntreProgrammers Retreat landing page

This will be email this week

Go to. entreprogrammer.com/retreat2015

 Thoughts of the Week!

John - Damage control

Josh - Kill things 

Chuck - Where do I want to be in 3-5 years? 

Derick - commit to your decisions.

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