The EntreProgrammers Episode 30 Discipline Merely Habit
Derick is making behavioral changes in his project line-up. This week is screen cast; next week, Signalleaf. Is Derick aware of the psychological phenomenon wherein a change of behavior will also bring temporary anxieties?
These anxieties have been known to force an individual to stay in her/his comfort zone which means that the new behavior intended does not become reality. Discipline is merely habit.
Tune-in to see how Derick deals with his new schedule. Some entrepreneurs take on this philosophy: “I love what I do; if it ever turns into a job, I’ll quit!”
Entrepreneurs often go through this exact procedure that Derick speaks of. Are you? This new approach for Derick was recommended to him last week by John and Josh. For this episode, Josh is away on other business, returning to the show next week.
Be sure to check-out some of detailed marketing strategy that Josh and Derick plan to deploy for the development of Signalleaf. For those of you who may have missed it, Josh is now working with Derick in the marketing of Signalleaf – nice!
John’s book sales are likely headed to 7 or 8 hundred, by now, which guarantees that it will go to print. He gives details in this episode. You just might want to hear this whether you are writing a book or not.
Tracking is a necessity when looking for information about the people that traffic your site which, of course, is why you are being tracked right now. But what system should you use? John talks about tracking in real estate then Derick takes it to program marketing.
Derick mentions several ways to get that information. John makes a great point when discussing why a person would use that information and how to use it. There are several reasons, not all of which are good. The EntreProgrammers know; they live it.
Derick elaborates in depth about what information he needs to calculate accurate pricing. These are details that every entrepreneur should have captured along the way to successful marketing and production in later efforts of the marketing arena.
One service that Derick really shouts is: https://baremetrics.io/ Check it out. John shares with Derick, living in the now. Is living in the now a good thing for The EntreProgrammers?
Book your podcast as a professional at Signalleaf.com.
The EntreProgrammers Episode 29 Existential Crisis
Can you help Josh find himself? It takes a long time to know who you are and this EntreProgrammer is in the middle of an entrepreneurial career shift which is causing him to feel a little anxious. During a behavioral change anxieties do occur, but they are temporary.
Could it be that Josh needs to focus on where he is going, rather than where he is? Time, now, for you to listen to this podcast to hear the situation of Josh. Changes like this do happen in the arena of EntreProgrammers; we should know how to handle them when they do occur.
But first this: John wants to know about “the pictures” that were hi-jacked from iCloud. The metadata in this investigation points to a big screw-up by Apple, and just before Apple plans to introduce more of their “goodies” for all of us to buy. Josh accuses John of a hack job cover-up.
Dereck is ready to hang-up the phone on this one. He wants nothing to do with it. What’s your take on this? The celebrity photo hack was first posted on 4Chan – now they’re everywhere. Josh said it best when stating “whatever you think is public.”
The conversation in this meeting of the minds goes to John’s book. The publishers are going on a test ride with John’s beginning chapters – he explains the strategy, but then John is caught off guard and doesn’t want to anger his customers. What do you think he should do? The EntreProgrammers spin into resolution mode.
What about the family? The EntreProgrammers discuss what it’s like to work at home with young children banging on their computers. John gets right to the point when talking about his retirement.
The EntreProgrammers go on the hunt to solve Derick’s existential crisis. Does Derick realize how good he has it? Does he appreciate himself and the wonders of life? It takes a long time to know yourself.
Book your podcast at Signalleaf.com.
The EntreProgrammers Episode 28 Author Craig McKeachie
John is in Hawaii. Still? Derick broadcasts from Texas and Josh talks from Pennsylvania; and The EntreProgrammers have a special guest, author Craig McKeachie who is broadcasting from his house.
How long does it take to write a book? The EntreProgrammers and Craig tell you.
Craig is the author of: JAVASCRIPT FRAMEWORK GUIDE
ANGULARJS, BACKBONE, EMBER
So, we have 4 authors – also entrepreneurs - in this episode discussing the difficulties that come with writing a book, being a programmer and entrepreneur, and of course, promoting and marketing that which they create.
You just now flew in and have become the fly on the wall.
McKeachie gives the premise of the book that he wrote, “It’s basically like a book that compares and contrasts angularjs, ember and backbone and talks about a lot of the pros and cons and helps you kind a quickly learn them all by learning them together instead of like learning them separately which would require you reading 5 or 10 books, that sort a thing.”
Visit Craig McKeachie at: http://www.funnyant.com/javascript-framework-guide/. This gives you the opportunity to purchase his book in addition to taking in other useful information published on his site.
Down load a sample chapter and the table of contents to read what’s in his book; and check-out the section: LEARN FROM THE EXPERTS which includes Ari Lerner, Derick Bailey, Ward Bell, Brennan Dunn, Brian Sam-Boden and Nathan Barry.
Vacations are supposed to be healthy for you. On the down-side, a vacation can actually hurt you and your entrepreneurial efforts. John elaborates on this subject.
The EntreProgrammers go into a rather lengthy and detailed discussion with Craig about the benefits of doing guest blog posts, posts in a community and article sites. And Craig has a system which, of course, he talks about.
Book your podcast at Signalleaf.com.The EntreProgrammers Episode 27 Live by the Sword…
(Background SFX: Birds of Hawaii)
In recent episodes, Derick explains that he has several irons in the fire and isn’t quite sure where to put his focus. This episode reveals a totally focused Derick; and his focus is Signalleaf.
Clue in to this episode for major upgrades to the podcast site, Signalleaf.
And Josh is another focused EntreProgrammer, writing approximately 5,500 words, hoping to get it published on the popular Pat Flynn web log as a guest post. Well, did Flynn accept Josh’s proposal?
Josh implements a sneaky tactic on the email sent to Flynn; interesting is that Flynn is the one who taught Josh the sneaky tactic. Would you like to use this tactic?
Josh tells the whole story in this episode. Plus, Josh and Derick form a team.
Click here for Flynn’s web log: http://www.smartpassiveincome.com/blog/ Maybe Josh is a guest! Josh elaborates on his relationship with Flynn and checks the Drip report. Should you clean your emailing list?
MailChimp appears to be headed for trouble. The EntreProgrammers investigate.
The EntreProgrammers dig into MailChimp; what’s it good for, not good for. John brings-up something that he is rather disgusted with about the email service – holidays. And Drip just keeps getting better. Would you like to visit Drip? https://www.getdrip.com/
Would you like the builder of Drip to appear on The EntreProgrammers show? Give your comments.
Josh has a moment of realizing who he really is brought on by a survey that he took through AdWords. And it leads into a discussion with Derick. Are the 2 becoming a team with the mission to market Signalleaf? What a team it will be.
In the discussion between Josh and Derick, the subject of content strategist comes-up.
“If anybody is interested in a content strat-egist…” http://www.copy-cat.co/ Momoko Price has worked with Derick on Signalleaf; Derick highly recommends her.
There is big news about John’s book. He has received 4 and 5 star reviews. So, John will be adding a few changes to the book – in Hawaii – with the publishing date set tentatively for December 10th, 2014.
Happy with your Podcast? Give it a nice home at: http://signalleaf.com.
The EntreProgrammers Episode 26 Freaks of Data
Ok, information freaks, you heard it here first; we are talking about the cutting edge of technology. Josh speaks about his experience of being introduced to mixpanel.
What’s that? You absolutely need to see it for yourself: https://mixpanel.com/ I’m the fast kid on the block; I need it now: https://mixpanel.com/pricing/
The EntreProgrammers John, Derick and Josh are broadcasting to you from Hawaii, Texas and Pennsylvania; the mastermind developerneurs begin with a weather report from each state, plus John invites one of his new feathered friends to the broadcast; please apply suspension of disbelief for the occasional audio delays in the program.
Josh completes his coaching sessions with John McIntyre who demonstrated tracking with mixpanel which turned out to be a rather mind-blowing experience for the editor. “My head was ready to explode afterwards,” Josh said. So, let’s have a listen to John McIntyre, shall we? Let’s check-out mixpanel! Wait! Entrust my information to these guys? Are you sure?
For those of you not familiar with McIntyre, this is now your opportunity to cash in on some professional advice. Here, he talks about “drop dead copy in email marketing.”
Josh is editor for SitePoint.com and considers McIntyre’s marketing podcast to be his favorite: http://www.stitcher.com/podcast/drop-dead-copy/email-marketing-podcastand that speaks loud for McIntyre.
Of course, anyone would argue that information is extremely powerful. How do you get it? How do you know if it’s the right information for your project marketing? McIntyre digs into this resolution in Josh’s coaching session by showing the energy directed in mixpanel.
Speaking of good coaches, drop by http://Signalleaf.com to publish your podcast; Derick has the knowhow of a professional podcast and will coach you into professionalism.
With higher expectations in quality, podcast production has changed dramatically over the past 7 years and now it really pays to have a pro on your side. Tme, now, for The EntreProgrammers.
The EntreProgrammers Episode 25 Life’s Hurricanes
Josh is stuck in traffic and John is stuck in a hurricane – well, sort of. The weather forecasts are blowing things out of proportion, says John and another hurricane headed his way.
The mountains will stop this one.
Josh is still tied-up in traffic with no lap top and Derick isn’t sure what to do with his career. Does this sound familiar? Have you ever felt this way? What did you do?
Derick lays it all out while getting good advice from John. Sounds like Derick has a bit of his own hurricane to tame. What would you do, if you were Derick? The EntreProgrammers always appreciate your comments.
Derick’s question should be: “What should I do with all of this talent?” He has several things going, and it’s becoming a little stressful for this EntreProgrammer to be handling all of these projects.
Is he looking in all the right places for his answers? And then they take a look at marketing. It appears that you either market yourself, or hire someone to do it for you. Musicians have exactly the same problem – a musician and a promoter are both full-time jobs.
The EntreProgrammers show how this can be done.
Go in-depth with The EntreProgrammers to help Derick solve the “I’m way too talented for my hat” dilemma. And a nice surprise shows-up at the end.
Book your podcast at Signalleaf.com.The EntreProgrammers Episode 24 Rewrite Sales Page
Josh gets into some serious writing techniques in another coaching call with John McIntyre. He is assigned the rewriting of his sales page.
Josh recalls “struggling” with putting together a “decent sales page for my book.” He explains in-depth how his writing comes together with information from his surveys.
So, let’s have a listen to John McIntyre, shall we? He talks about “drop dead copy in email marketing.” Josh is editor for SitePoint.com and considers McIntyre’s podcast to be his favorite: http://www.stitcher.com/podcast/drop-dead-copy/email-marketing-podcast
Because information for his book was derived from mostly his blog posts, Josh said that initially he was having trouble establishing “what need I’m trying to meet with it.”
He points out appreciation for having the survey data to better his writing approach for his sales page. “…showed me what people are looking for,” he said.
Josh was a little “bummed” when first receiving his survey information, but things quickly turned around for this writer. He read the information 3 times.
“And then the third time through, it was really weird, like, phrases started to pop-out to me,” he said. Once again, writing solutions are provided by The EntreProgrammers who share it all with you.
What’s this? Josh has been having so much success in his email marketing strategies that he actually gets a “warning” for Mail Chimps management. He gives all the details in this episode.
Derick, experimenting with live podcast-style broadcasting, gives his comments from a hipster coffee house playing live jazz in the background. John recommends that Derick should talk in a 5-10 jazz beat to make complete all analysis in his hipster-style presentation – as in coffee with the beatnik culture?...well, maybe.
John remains in California, soon headed for 2 months in “the islands” with his family.
Never fear that different locations across the globe will ever alter the regular broadcasts of The EntreProgrammers Podcast. John will be broadcasting from Hawaii, Josh Pennsylvania, and Derick Texas.
Place your podcast in Signalleaf.com.
The EntreProgrammers Episode 22 Brains Are For What?
The EntreProgrammers Episode 21 Josh’s Numbers
The Entreprogrammers Episode 20 Josh’s Favorite Marketing Podcast
The Entreprogrammers Episode 19 My Mic
Mathematical equation comes into play when The Entreprogrammers answer Josh’s question about how close a person should be to her/his microphone when talking. John demonstrates what it means to eat your mic – oh, yes, and sexy.
John and Derick project a little more than Josh does, so it only stands to reason that Josh is closer to his mic. It’s good vibrations from The Entreprogrammers.
It’s determined that the same equation as used in gravity and magnetics, and the equation used for light can be used to determine the appropriate distance that a person should be from the mic to produce perfect vibrations. Then Derick – what is he doing, anyway?
The discussion goes to episode 18, that it was published; if you haven’t seen episode 18, yet, you surely must do so – John calls an emergency session to determine his life path. “You guys saved my life, basically!” he said to Josh and Derick.
John deals with marketing criticism from a potential client by describing the reality of marketing to the client; Josh adds that it is The Entreprogrammers’ responsibility to help people, even if the marketing strategy is a little “cheesy.” John comments that marketing research reveals, “Cheesy works.”
Josh gets into a detailed description of a change he is making in the marketing strategy used to sell his books; people are buying his books and Josh tells why.
Also, Josh interviewed James Clear who produced 72,000 subscribers in about eighteen months. (JamesClear.com) Clear is into good health and habit change.
Tablet, iPod, PC, laptop, iPhone, iPad, Blue Tooth – Who is using what? The Entreprogrammers tell us what they use and all about it. In addition, John goes big screen. Do these 3 Entreprogrammers ever use paper?
Stay tuned…links to software used by The Entreprogrammers, coming soon. You requested it, so you get it.
Give your podcast a nice home at Signalleaf.com.
The Entreprogrammers Episode 18 John’s Life Path Decision
John’s life path, now, is to be made with one decision. He needs, in urgency, the high-end advice thriving consistently in the weekly Master Mind Sessions of The Entreprogrammers Podcast – he calls an emergency meeting with Josh and Derick.
They quickly respond to John’s request and listen intently as he describes the dilemma that ultimately was born in the arena of popularity and success. Be careful about what you ask for because you just might get it – and more.
John’s series of successes brought several options – a decision has to be made and becomes the intense focus of The Entreprogrammers emergency Master Mind Session.
The emotional well-being of John’s family, now in the hands of The Entreprogrammers, is at stake, here – the subject of analysis for this episode.
An extremely serious tone ensues as the 3 dig for resolution. What will it be?
Lifestyle priorities of The Entreprogrammers surface in this deep discussion regarding John’s entrepreneurial dilemma; there is much to be learned in their analysis as resolution becomes recommended.
Give your podcast a nice home at Signalleaf.com.
The Entreprogrammers Episode 17 No Crisis Here
Where’s GetUpAndCode? Josh is a little saddened by John’s cut-back in the productions of GetUpAndCode. John quickly takes the moment to analyze the human nature living in a production schedule. John says, “Does it have to be so strict?”
However, the fans of GetUpAndCode begin to expect shows on a certain schedule. Derick, points at the fans, saying to John, “That’s their problem, not yours.”
Josh talks about having to take too much time to figure-out code; Derick, with 4 blogs on Wordpress, refers to Signalleaf as the oddity and finds himself struggling to get into its workflow calling it “too much work.”
Derick continues, “I can’t get motivated to write for Signalleaf because there’s too much work involved in writing.” Is he in over his head? What’s to become of Signalleaf?
The discussion then goes to whether or not good video production and editing is really worth it.
John talks about a newsletter he’s sending that describes the most popular person on YouTube – this person’s show from Sweden is cut rather roughly – “playing video games and making stupid comments,” John said. But, he has 25 million subscribers.
And the question arises, “Does production quality matter?”
John catches himself (laughing) as he remarks that The Entreprogrammers isn’t produced – when it actually does have a producer.
Derick is quick to undermine the producer’s efforts, calling him an editor, “No, we have an editor, he’s not a producer. We have a guy that just literally listens to it once to make sure we don’t say a few certain things (like this) and he tacks on the intro and outro and uploads it.”
So, the discussion comes around revealing that The Entreprogrammers aren’t at all really interested in good production – bad sound, bad video – it doesn’t matter.
The Entreprogrammers – not professional broadcasters - have asked their video producer to edit the show in this fashion which of course reflects the lack of professional broadcasting which is quite often found on the Internet, and perhaps, set video and audio back a hundred years.
The Internet gave license to the amateur hour of audio and video, although these amateurs may have something good to say, they just don’t know how to say it good – not from the Arena of Artistic Process. Only a small percentage of the populous has true appreciation of the extreme beauty which is only found in the humanities.The Entreprogrammers Episode 16 Josh’s True Reward
John begins by asking Josh and Derick, “How are you guys doing.” Derick, in a Samurai shirt, says he wants to “Samurai something” not having such a great week.
But the ensuing discussion changes Derick’s perspective on rewards for his efforts. Josh chimes in and says that he is good. John then describes a talk that he recently gave to a live audience saying that it went really well.
Giving a talk like this one is among John’s favorite entrepreneurial marketing efforts; and claims motivational speaking to be his number 1 activity. Josh is quick to point-out that John is quite gifted when it comes to giving live speeches.
The Entreprogrammers begin analyzing what really are the true rewards for their relentless approach to marketing strategy, writing blogs, newsletters and books, plus the involvement in digital production.
Do you produce projects for the money or is your true reward in Artistic Process?
Josh tells a story about certain emails that were written to him which gave him more excitement having read them, than the selling of his book – Josh’s true rewards. Derick’s perspective begins to change – the Samurai cools.
Programming entrepreneurs usually have several “irons-in-the-fire” and at some point have to drop 1 or 2 (or more) irons – scale down appropriately. And this is where the Entreprogrammers take their next discussion.
Derick is quick to caution this behavior as the wrong projects could be eliminated. John is seriously considering a move to motivational speaker for software programmers. He is well received with reasonably large audiences.
Should an entrepreneur take any time off, or should she/he work straight through and bypass any opportunities for a break – obsessed with the project? The Entreprogrammers clear the air on this subject.
Josh talks about the cycles of creativity. Then passion is defined. What is your passion? Should you follow it? The Entreprogrammers go into great detail as to what passion really is – and is not.
Josh is developing and implementing new marketing strategy. He’s now getting over 20,000 hits per month on his blog. His new public relations path takes after another marketing genius in the entrepreneurial arena.
Give your podcast a nice home at Signalleaf.com.The Entreprogrammers Episode 15 Tracking Conversions
John accuses Derick of being an amateur broadcaster. Josh spins off into analysis of his Tweeter advertising campaign with detailed ups and downs of his past week.
Derick’s week reveals pandemonium in the data base at Signalleaf.com as he quickly jumps to its rescue after causing Signalleaf to crash, but the show still goes on at Signalleaf and turns out to be a gaining knowledge experience for Derick.
And Signalleaf remains strong because of Derick’s programming expertise. Read Derick’s blog about ugly advertising works; he proves it in an isolated case study – good stuff.
The discussion turns to converting traffic with respect to Josh’s marketing experiments; Josh faces a challenging dilemma in that he is generating a great deal of traffic to his web sites.
But he doesn’t know enough about these people to understand why – with the impressive traffic – these people are showing such small conversion percentage rates.
The 3 pound on this subject to determine solutions – something the Entreprogrammers are quite good at. They demonstrate how research is extremely important in determining market strategy.
The Entreprogrammers Episode 14 Headline Matters
The Entreprogrammers continue progress as they reveal how they achieved their entrepreneurial gains. Congratulations to Josh on his new editing position which he talks about in this episode; this truly is great example of the rewards that can be gained from hard work and Josh demonstrates this in detail.
What’s that; Signalleaf creator, Derick Bailey, is in the closet? Derick reveals up-close insight to home recording studios. There are many levels to the success of programmer entrepreneurship; John, Derick and Josh leave no stone unturned.
The Entreprogrammers reveal how successful this podcast has become – and in such a short time. No hype, here, just the facts. Derick reveals the Signalleaf stats which have become quite impressive – this is only the 14th episode of the Entreprogrammers Podcast.
Mathematical indicators in a business X - Y graph predict a huge success for this podcast over the coming weeks, months and years – in an arena so competitive that only about 20% of podcast productions actually succeed; consistency is revealed as being one of the key components.
The Entreprogrammers demonstrate genius in many complicated areas as shown in their approach to academic argument where they establish the arena of solution. John, Josh and Derick, through their example, teach and are helping hundreds become better programmers and marketers – bettering people make healthier communities – a healthier society.
These 3 entreprogrammers also discuss their contributions to charity. And John brings-up an extremely interesting point about character development and these marketing programmers discuss the value of appreciation in life and where it comes from in different levels of behavioral development.
Another topic these 3 go to is publishing and selling of books. John, currently writing a book, is on chapter 45 of 80 with strong publishing and marketing resources behind him; it’s quite interesting to hear him talk of behind the scenes developments that a writer goes through. Give your podcast a nice home at Signalleaf.com.
Entreprogrammers Episode 13 HuBoard
HuBoard creator, Ryan Rauh from Austin, Texas, is featured guest of The Entreprogrammers Podcast with John, Derick and Josh. Ryan talks about how long it took him to develop HuBoard which is “instant project management for GitHub repositories.”
Ryan also gets into legal issues that he had to address in his HuBoard journey; he tells a rather humorous story about the first lawyer he approached regarding HuBoard legalities. It’s a small world, folks. Then Derick talks numbers, declaring upswing in his WatchMeCode.net subscriptions.
The discussion goes to the advantages of Derick’s current entrepreneurial marketing efforts. He tells all with specifics on his capital gains which proves that what the Entreprogrammers do works in the marketing arena.
John recommends shooting for a $5,000 monthly base income; incidentally, so does Derick, who has just revealed having a great month in terms of income – excellent numbers. Focus of the discussion goes back to Ryan who itemizes his reinvestment into his HuBoard.com efforts and the cost and worth of investing in a good Freelance Designer.
Ryan gives details about the designer, his worth in Ryan’s venture and the importance of reinvestment. The group debates the 80-20; and in a surprising move, Ryan tells that he has put little to nothing into the marketing of HuBoard.com, yet goes on to report 69 sign-ups for this month.
The reaction: “Wow!” But Ryan is somewhat baffled as to this “grass-roots” growth. How is this happening? And Josh talks about his experiences with GitHub and what a difference HuBoard would make in “having everything in one place.”
Josh says, “It’s spreading by the word of mouth.” Suddenly, it appears that programmers have the same problem as musicians; they don’t like to indulge in self-promotion. The Entreprogrammers discuss their philosophy in regards to this somewhat awkward behavior when someone has toot her/his own horn.
Give you podcast a nice home at Signalleaf.com.Entreprogrammers Episode 12 The Obsession
Analysis of analytics starts the Entreprogrammers discussion; Derick jumps in first expressing his disdain for Josh; in Episode 11 Josh challenged John and Derick to refrain from the viewing of their stats pages; “view once per week,” he said.
So, could they all actually do it? Derick’s week was destroyed from lack of stat viewing. Then, in-depth analysis of the workings in advertising with Twitter ensues. Josh experiments with the effectiveness of Twitter ads and provides a gold-mine of information in his findings.
Derick also uses Twitter ads and supplies more extremely valuable information in the Twitter ads program. John too adds more valuable commentary on Twitter. So, if you do Twitter, or would like to, jump right on in to this Twitter advertising discussion, then email your comments.
Then Derick declares his bundle sales on Leanpub to be rather unusual. And Derick mentions his royalties from Leanpub – quite impressive. John tells of his experience with .NET ROCKS, an Internet audio talk show for .NET developers.
John’s expectations of the results of his interview on .NET ROCKS are initially pessimistic, but then…
How To Think in Object Oriented Design is a course published by Derick; he seeks advice from John and Josh; he sets the stage for this “week long course” then says, “What do I do at the end of that.”
His direction is determined in the upcoming discussion with Josh and John providing answers to Derick’s dilemma.
Towards the end of this podcast, the 3 developers discuss the importance of a book title; and they come very close to talking about procedures that have been used by famous copywriters. Are these programmers creating master-mind marketing tactics on the fly?
Give your podcast a nice home at Signalleaf.com.Entreprogrammers Episode 11 Cognitive Psychology
The Entreprogrammers reveal the success in the launch of this podcast where Josh, Derick and John brainstorm weekly in the arena of pure spontaneity. These 3 programmers offer extremely useful information on many different levels directly related to synchronizing entrepreneurial marketing efforts with lifestyle.
And it’s not just for programmers as the public relations strategies that the Entreprogrammers discuss, even occasionally create, and are extremely powerful factors essential in the survival of every entrepreneur.
For example, (although they probably did not know it at the time) these 3 programmers talk about their implementations of legendary marketing developed in the genius of famous copywriters.
And a great example of the diversity of information presented in the Entreprogrammers Podcast is when Derick gives John his “next assignment” which is to research and read about cognitive psychology, the highest single contributor to Derick’s success.
Cognitive psychology is the study of mental processes such as attention, language use, memory, perception, problem solving, creativity and thinking. Derick applies these psychological concepts to his daily entrepreneurial efforts.
The discussion goes to the publishing industry. Is it better to self-publish? Cash in on the Entreprogrammers’ advice on how to publish books. They give in-depth analysis regarding the operational perspective of publishing companies.
And analytics takes center and Josh proposes that Derick and John join him in “turning off the stats” by only looking at them “once per week.” But why is that? Don’t you want to know how much you sell and who’s buying? The Entreprogrammers explain the theory behind the behavior.
Then a shift to advertising digital products on Twitter; Josh admits to what he calls “taking the Viet Nam” approach but is now changing that to more aggressive tactics. Tune in for Josh’s explanation.
Plus, mailchimp gets thumbs down. Find out about news marketing campaigns that are being tested by Josh. Then compare and determine if this might work for you.
Give your podcast a nice home at Signalleaf.com.
Entreprogrammers Episode 10 The Arena of Quack
The reality of it is, being a good entrepreneur can also mean being healthy – good things come from good health.
The Entreprogrammers, always transparent in this podcast, reveal some of their health issues in a heated debate on medical and chiropractic quackery.
John, Josh and Derick take a look at elements that we all face in life – doctors, chiropractors and dentists. This academic argument between the 3 of them reveals approaches and perspectives to the use of medicine, doctors, dentists and chiropractic procedures.
John’s obsession for medical research is constructively criticized by Derick and Josh; they question John’s behavior. Then, the Entreprogrammers compare their findings in health care to the practices found in the profession of programmers.
Their discussion segues into questioning the productive value of answering emails and what they ultimately produce. Sincere application of emails become extremely powerful in the efforts of an entrepreneur, although time consuming; the Entreprogrammers tell us why the written word can produce a huge effect in the public relations arena.
Derick expresses the realization that thoughtful timely effort when answering emails will eventually develop and produce close long lasting relationships with the audiences that they have acquired.
Suddenly, playful noises originate from John’s microphone; the Entreprogrammers attempt to keep straight faces, ignoring the outbursts, but it eventually gets the best of them.
Well, in the spirit of great parenting, John suddenly disappears from the show’s discussion to take care of his most important focus, that of his child.
There seems to be a little person having some fun in the background. Another great lesson for the stay at home entrepreneur dealing with a little person who wants to steal the show.
Josh and Derick have a good laugh, and then Josh tells a hilarious story of what happens when on the phone with a client as he’s walking among the toys of his little boy – hello duck, surprise daddy!!
The little persons are found everywhere in the efforts of the stay-at-home Entreprogrammers. Derick tells about a runaway naked baby running across the screen – quickly followed by Mom – in one of his broadcasts with a client in a consultation conference.
Give your podcast a nice home at Signalleaf.com.Entreprogrammers Episode 9 The Weekly Editor
The Entreprogrammers Josh, Derick and John start by ripping into the iPhone; good phones, bad phones. This entrepreneurial discussion grants new perspective on the good, the bad and the ugly iPhones.
Derick goes into drama mode, not feeling well all week long, but perks-up to report good news about his relentless efforts in the fiercely competitive marketing tactics so commonly found in the arena of entrepreneurs.
Example of the Entreprogrammers “never-say-die” attitude towards finding resolutions to serious problems that often lurk quietly in the shadows of capitalistic darkness is true testament that these 3 guys know what it takes to survive.
Always ready to do battle in the sometimes fluctuating unpredictable marketing behavior found so often in the public relations programming entrepreneurial arena – a place where a programmer is forced to sometimes deal with the absence of ethics and morals.
The Entreprogrammers just hired The Weekly Editor for this podcast – what’s that? John knows that the new editor is watching and takes the opportunity to “baptize” him with insults – welcome to the Entreprogrammers podcast, David.
The focus goes to Josh and a rather awkward situation that he is in with a buyer of one of his books – a buyer who doesn’t appreciate the information and research that Josh produced in the form of a book.
Josh is not one to back down from an unsynchronized situation and through this experience he shows viewers and listeners that when “something is rotten in the state of Denmark” then what you have to do is reprogram the negative and make it smell like roses.
This is the story of how Josh takes 1 negative and programs it into 2 positives that actually boost him forward in his public relations efforts in marketing strategies designed for programmers.
Give your podcast a nice home at Signalleasf.com.Entreprogrammers Episode 8 Love My Headphones
Josh, Derick and John start with good headphones, bad headphones.
The discussion goes to subscribers and John shows how unpredictable an audience can really be – even a long-time loyal fan base can trick you into making wrong predictions in marketing behavior.
Auto-responder techniques are extremely high on the Entreprogrammers things-to-do list; John discusses with Josh and Derick how to fine-tune and establish the right sequence of auto-responder emails.
This will yield the high rate of conversions that a marketing entrepreneur is looking for in her/his advertising campaigns.
To hit the wrong groups in your listening audiences with the wrong or redundant messages could result in “turning-off” the switch that makes them read and purchase your material.
Blogging, in comparison, finds John more into editorial writing while Josh and Derick focus on the technical side of writing.
Josh says that he would like to write more about marketing in his blog, however he is quick to point out that this thinking runs into a dilemma with what’s found to receive the highest nod in Google rating - the “how to” blog.
Josh continues by saying that you practically need to be an expert in your field of writing to pull this high rating for the information that you are providing. So, what is an entrepreneur to do?
This ending could not have been a better promotion for Podcast Recorder (soon to be at Signalleaf.com), even if it had been written and rehearsed.
As the Entreprogrammers Team is discussing that they will be offering high quality podcast recording at Signalleaf.com, their show starts cutting out in both the audio and video.
Please accept our apologies as we are experiencing extreme technical difficulties – and Josh is quick to theorize that this outage is the result of envious Google conspiracy.
The Team, laughing about the whole situation, is forced into a quick sign-off.
Give your podcast a nice home at Signalleaf.comThe Entreprogrammers Episode 7 Mentally Kickin’ My…
Josh has a rough week and bares it all. Derick’s Twitter ads go south; they were generating traffic but no conversions; he admits forgetting to install conversion tracking.
John shows how important its use can be in providing useful marketing information; then, John bares all.
Here’s a marketing tip for you: It’s essential that audiences see you, your image or logo repeatedly over time. Generally, a person doesn’t make a purchase until having seen that product for the seventh time.
Derick tells just how technical and precise is today’s tracking systems – yes, you are being followed quite closely by at least corporate America, spending millions getting to know your behavior, then bait you.
So, what should you expect and how should you deal with what appears to be moments of despair experienced on a regular basis in the entrepreneurial arena - the natural law of things?
The Entreprogrammers get into a discussion that reveals several inadequacies that they have encountered in their efforts of email marketing – quite frustrating from time to time – and so it goes, the infinite search for solutions.
And how would you like to increase your daily productivity; Josh, Derick and John tell you a way to do just that and all 3 of them are using the same system to increase doing that which really matters.
Then we switch to John’s update and get a deeper insight to his successful marketing strategies. The Entreprogrammers reveal obsession for the entrepreneurial arena – so, to keep the human experience healthy, just take a break from the arena of obsession.
And what about all of those ideas that I’ve been having; Derick will sum it up for you. The Entreprogrammers advise you on how to deal with thought continuum.
Derick summed it up this way: “You’ve got to scratch that itch!” John explains some of the natural laws of promoting your service or product. Don’t allow yourself to get stressed over a dip in your marketing efforts.
Give your podcast a nice home at Signalleaf.com.The Entreprogrammers Episode 6 Income Tax Panic Mode
Entreprogrammers John, Derick and Josh get into it with resolutions for Derick’s income tax panic mode.
What are some solutions to taxes in the efforts of entrepreneurial financial management? Derick bares it all to help others who are experiencing the same “tax man” nightmare.
John’s argument shows that real estate is the best investment compared to trading stocks; then, Josh expresses concern about the true lifetime value of the digital products that they are producing, especially if the economy takes a down turn.
Derick quickly argues from his experience that digital products are valuable when the economy indicates recession. How consistent is digital value?
Derick argues based on his fourteen years as a consultant that in an economic down turn the demand for consultants consistently rises.
This indicator shows that it is profitable to have digital availability. The focus of the discussion quickly turns when John’s asks, “You guys want the numbers?”
How many did John sell? John credits the sending of his emails resulting in consistent sales. The discussion goes to global traffic and how it measures up in the conversion equation.
Give your podcast a nice home at Signalleaf.com.