Episode 173 “John’s Law”
Simple Programmer Edition of EntreProgrammers. John talks about his visit at Fit Con. Highschool party? John talks about feeling like the “old pervert” at this conference. John talks about how 14 year old girl articulate building a following on Youtube. John goes on to talk about trying to network with a young crowd. John goes on the talk about traveling to and from the conference.
John talks about possibly going to another YouTube conference. John talks about his sport activities as the conference. John tries to out punch the Six Pack Ads guy Mike Chan. John continues to rant about his encounters at the conference.
John talks about learning techniques for deescalating a situation, and his experience at the expos. John explains his idea for installing a shoot gun mic.
Josh talks about his busy week and get down to the wire of the book launch. Josh talks about how in the beginning of his career he managed printed material. Josh talks she hiring someone form UpWork to help with design of the book layout.
Josh talk about his distrust with some UpWork freelance designers. John and Josh talks the Kindle book designers. Josh talks about the new UpWork hire, and the process of designing the book. Josh talks about trying to figure out why her service was more then they budgeted.
As a back up, Josh mentions hiring a firm as a back up for the book design. Josh says this is their flagship and need great job done of the book design.
Josh talks she his confidence in the book designer, who is a book publishing veteran. Josh talks he doing Op-Ins for the book.
John mention how he was explaining his book launch to a person. John say you can launch a book in a few weeks, but it will not be a premium product lacking all the marketing perks.
John mentions how some tradition publisher execute a book design and launch. John talks about promoting a video that was once from PluralSight. John says book Book Trailer is ready to go, as long as the Book landing page is done.
Josh says he has not yet looked into the emails and copy he has to create for the book. John talks about getting of .Net Rocks, and a bunch of podcast to help the book launch.
John talks about how his book SoftSkill was available for download from a Chinese site, but after it was taken down, book sales on Amazon are up again.
John talks about creating “Johns Law” for productivity. John talks about having a personal/business assistant in the future. Josh talks about finding someone as good as Aaron for another hire at Simple Programmer.
John and Josh talks about about everyone on their team is an A plus player, and replacing Aaron is going to be a challenge.
Thoughts for the Week
John - Be willing to take the skunk cost..
Josh - If you have something critical, get redundancy on it.
Episode 172 “Kiss off Mickey”
We’re Live! Chuck immediately says he world is blowing up. Chuck mentions having to find ways to pay things, such as server hosting. John says it is good that things blow up early, to figure out how to not go into the hole bad.
Chuck talks about how some of his revenue is not till a few weeks away, according to to sponsor payment cycles. “Its just freaking hard.” Chuck talks about an upcoming conference he is coordinating for quick income.
John asks questions about how to avoid short term solutions. Chuck talks about how at the beginning of the month he will have funds for business, but questionable for personal stuff. Chuck talks about adding possible podcast sponsor to his lists.
Josh ask what cause the “Current Crunch.” Chuck says it was paying taxes for the whole year last year. Chuck talks about his plan to not going into he red with paying taxes at the end of the year. Chuck talks about cutting on spending an saving in places where he is not using services.
John says to tells Mickey Mouse to kiss off. John talks about how they have to live an die based on looking at the monthly report. Chuck says he expected this year to look like last year as far as number goes. John says “You need buffers.”
John suggests to have your book keeper level off or spread the cash over the next few months to get a better idea of how much money you have. Chuck says this is kind of a belt tightening mode.
John talks about 6, 12 month rolling averages to gauge budgets. Josh suggests going back a looking the sales cycle, it is the summer, and that effects sales every year.
John says that Chuck is setting up himself great for the future, he just needs to survive till the future. Chuck says he is not going to be able to get to a promised project. John says just to do the deliverables, and tell your clients what you are going to do next.
John talks about threading or multitasking, and how that still slows progress. So bucket own and do the projects.
Josh ask if Chuck heard the new of Josh hitting mile stone 2, and is now a 50% Simple Programmer owner. John talks about arm wrestling his father. John says there is only two things that can only happen with money in Simple Programmer, expenses or income.
Josh talks about exporting his bank info. and built a budget around that information. Josh talks about getting a call from his bank, and how they see that he is run a business out of his account. So Josh is opening a credit card account for business.
John suggest just setting up a business account rather than changing banks. EntreProgrammers talk about business credit cards.
John talks about using 99 Designs or a designer for the UK for the book landing page. John talks about DHH.
Thoughts for the Week
Chuck - Git yer done.
John - Like is an obstacle course..
Josh - Carve away stuff..
Episode 171 “Veiny Bastard Program”
We’re Live. EntreProgrammers talk about trying to not discuss anything before they air. John shares information on his body fat measurements, at 11 percent. John talks about low hanging fruit and having a lot of room to grow. Be harsher on yourself as you measure your goals. John get off his soapbox.
Josh share his encounter with a very strict diet, and measuring his calories. Josh talks about the mental aspects and reaching the goals. Josh mentions being at 12 percent body fat.
John says losing weight does not take long, but getting to a certain body fat percentage is difficult. Josh talks about his conflict goal between gymnastic training and body building. Josh says the train helps him feel better, with less aches and pains.
Josh explains his maintenance levels for maintaining his body weight. John suggests workouts for Josh. Josh continue to talks the the other types of thing he was to continue and change with his workouts.
John talks about putting Josh on his Veiny Bastard program. John talks about finishing his marathon in some 4 hours this past Sunday.
John talks still doing leg day even after running a marathon. Josh talks about the Keto diet and his experience with broccoli tasting like butter. John talks about low fat diet and how sex drive.
John say vanity has a high price. Josh talks about how he finally achieved his childhood dream with his bracer. Josh asks questions about John’s two image consulting meeting. John shares how using two image consultants are creating an image for him
Josh talks about doing an interview for software developers and professionals for image. John and Josh discuss how people are dressed in the work place, and how that effects how people see them.
John mentions that Josh now is an equal partner in Simple Programmer! Josh talks about building a business is a quick way to build wealth.
John talks about Ty Lopez’s new video or commercial. John talks about the main points of Ty’s video on creating wealth. John compares this to MJ DeMarco’s practice to building wealth. John talks about investing in real estate to build wealth.
John and Josh discuss different ways to invest money from your business into real estate, stocks, and Angle Investing. John talks about adding a “Hey John” section in his book.
John talks about the value of his book as he is working on it. Josh thinks this is going to be a very long audio book. John talks about how they are going to blast 1 million developers on launch day. John wants to hit the biggest launch numbers in Amazon, not mainstream numbers.
Josh and John discuss the developmental ideas for John’s new book and the launch preparations that are coming up quickly. John talks about another idea that is similar to the new book landing page.
John and Josh talk about polarizing and getting people excited about the book. John talks about Algorithms to Live By
Josh talks about YouTube ads on mobile, verse desktop ads. John talks about different pay platforms like ApplePay. John talks about break the store with updates.
Thoughts for the Week!
Josh - Little bit at a time and chipping away, don’t despise the little things.
John - Plan your day ahead of time and cut away the distractions.
Episode 170 “Cheap Bastard”
We’re Live! Derick is frozen, kinda. Chuck wants to rant about having a cancelled guest because of sponsors. John talks about finding a pattern of refunds form a particular customer.
Josh talks about his reasoning for asking for a refund. Chuck, said that John should go to a movie, and if it was not a good, to as for a refund. Chuck talks about taking the EntreProgrammers advice about doing an urgent time sensitive deal for sponsor slots. Chuck talks about doing a pre-sale on his book.
Josh say that chuck when to opposite direction of a pig farmer this pass week. Derick talks about a jerk giving away his course for free. Derick says he need to create a sales sequence.
John talks about reading a great book, Algorithms To Live By . Josh talks about the issues with the emails on the last sale at Simple Programmer. Josh shares his email flop. Josh say him may not want to do FAQ emails anymore. Josh say he may just highlight just the bonuses.
John talks about a Tweet from Drunk Old Bastard, and how they turned in this situation around. Josh talks about other ways them could have converted on the course.
Josh described that cost for an email subscriber. John and talks about training customers, and how doing fire sales are not good for business.
Derick talks about a friend’s course that returns very low sales on UDemy. Derick talks about doing or noticing geographical pricing on courses.
John talks about new customers and return customers, and small percentage for sales are form return customers. Derick talks about his discount situation at Watch Me Code. Derick says there is a balance to be found when doing discounts on products or services.
Josh talks on customer lifetime value, and cost per subscriber. Entreprogrammers talks more about discounts, which is like buying customers. John talks about price tiering.
John talk about the different tiers of discounting. Josh talks about noticing the ShutterFly discounting pattern. Chuck says most people will react to the price that make sense to them.
Derick talks about a game discount supplier. John talks about how the best customers will learn the discount pattern or frequency. Josh says the whole point of a discount is urgency and scarcity of a product.
John talks about resistance to sales. Derick talks have finally cracked the 8K number on his mailing list. Derick interactive publishing company for multiple kinds of media. Derick mentions that his lead magnets are begin to work.
John says the key thing is to own the source, or ow the platform for blogs and content. John talks about publishing all video as a membership type site for Simple Programmer.
Thoughts for the Week
Josh - When you don't have time for a checklist, that is when you need a checklist.
John - Pomodoro Technique…
Derick - Focus on the right thing
Chuck - Being deliberate…