We’re live. Let’s take off our shirts and talk. John is still in Barcelona, and John gives a rundown of other travels after vacation. Chuck mentions some other avid listeners of EntreProgrammers and some activity at VidCon. Chuck talks about the stages of his business and work. Chuck talks about his activity and automation in Zappier for last week. Chuck shares his strategy using Zappier for reminders for podcasts.
Chuck talks about moving off of UpWork with Michelle to a paid salary contractor. John talks about the situation now for Chuck business now rather than in the past with former contractor or workers. Chuck talks about the result he needs with his employees and what they need to document. Chuck continues to talks about the processes he needs to know in his business with John.
John talks about processes and how Grant Cardone manages things. John shares his thoughts on how he would run a service-based business. Chuck shares his thoughts with working with his contractor Michelle. Chuck shares other kinds of technology he uses to run the production of the podcast with Michelle’s help.
Chuck talk about using PipeDrive and Notion for the business. John talks about saving of money on services, but how things are flowing in the business. Chuck talks about how to work with Notion. Chuck talks about other DevChat show he host on his network.
Chuck talks about wanting to start on Python show, but has no experience with the language. But he has the knowledge in place to easily start a show and find sponsors. Chuck talks about the automation for social sharing.
John and Chuck talk about using an intern to help with content and building other arms of the business. John talks about what task he would like an intern do to help build the business. Chuck talks about his team meetings with Michelle along with getting his book started with 10k words.
Chuck ask about the things John does in the business. John talks about the plans he has for “The Bulldog Mindset.” John talks about working on the “Bulldog Mindset” first them helping with Simple Programmer material. Chuck asked if Bulldog Mindset was separate from Simple Programmer. John thinks this is a separate thing.
John and Josh talk about how their business has moved away slightly from programming and coding, but they still love it. John says they are no longer making the pizza. John mentions the duties of a content creator verses on being a business owner and podcaster.
Chuck talks about sponsors being late on payments and such. Chuck talks about partnerships. John shares his idea with a 50k reserve with their Simple Programmer account. Chuck and John discuss their ideas for reserve accounts. Chuck asked if John is working on the Bulldog Mindset book? Josh mentions he is working on the Instagram platform.
John says that even retired, he like busting his ass and still building other kinds of businesses. John says he is growing in the sponsorship area in the Simple Programmer business. John says he is still connected to the Simple Program channel, which should be separate from Bulldog Mindset. Chuck talks about a self-publishing platform. John talks about helping Chuck with his book launch.
John shares reviews on books and how they leverage to do so. John shares more about the different tasks to launch book. John talks about the optimal price for the recent book. Also having a meeting with Chuck to talk about marketing his upcoming book.
Chuck asks about what John uses to write the book. John says he used Google Docs. John says he would do about 200 pages. John talks about the nuances of selling on Amazon. Chuck talks about how he wants to launch his book.
Thoughts for the Week
Chuck - The buck stops here.
John - Pain is good.
We are Live! John coming to us from Barcelona. Chuck suggest ordering a Topas. Chuck talks about numbers dropping because on the IAB Tracking system for podcasts. Chuck gives info on how Apple podcasts app relay tracking to host systems. Chuck mentions this due to what the sponsor Digital Ocean was expecting, but the tracking had changed since iOS 11.
John says that Chuck should not change the pricing according to the new tracking system. Chuck asked if should steer away from the gold standard as far as pricing goes. John suggests not to put if you foot in your mouth. Also some talk around keeping prices constant according to traffic. Chuck says the sponsors pay based on traffic. Chuck said he wants to deal straight.
John says he would not say anything on lowering prices base on the changes. Chuck said he will put the rates on podwrench.com. Josh says that Chuck should ramp up on offering additional value. Chuck says he might do something like showing how to use the sponsor product as a bonus. John talks about be forthcoming and how that can hurt you. Josh talks about what they are promised and what they’re getting.
Josh says this is based on what was happening historically. The number of downloads do not correspond to the numbers in traffic. Josh mentions asking for their numbers or using some sort of tracking to figure the actual numbers. John says if you are getting paid on conversations then he should charge more. John gives some examples of their affiliate on Bluehost since they are controlling the funnel.
Chuck says a lot of sponsors want to spend the money to feel better because they feel like they are doing something. Chuck talks about KendalUi\I and how they are getting value out of sponsoring DevChat TV. John says we live in a bubble of people tracking conversations. Josh makes a funny correlation to casinos and sponsorships conversations.
Mani pops into the mastermind, immediately the topic switches to Facebook Ads. Chuck talk about his open rate and click thru rate on a recent email. John, Josh, and Mani talk about still getting emails for Traffic and Conversion event after unsubscribing. Mani talks about emailing for a long time, and warming up the audience. Mani talks about how people are so afraid of emailing the list.
Mani mentions talking to Jason Hartman, about emailing a list. Mani says even he could write an email to sell his products. Chuck talk out thinking about run ads to Facebook. Mani talks about running the email promotion to Josh’s email lists. Mani talks about starting a campaign for his promotion. Mani continues to talk about getting 7 dollars per customer list.
Mani talks about learning to campaign with real money burning. Mani says that the costs for marketing is the prices of repetition. Mani talks about the money he spends to see what would happen. More discussion about the marketing strategies and behavior of the audience. John says this makes the Facebook marketing strategies profitable with the re-marketing.
Josh talks about remarking and how it works. Mani talks about how this was a learning experience and how they could run ads to Facebook if the wanted too. John mentions the book, Thinking in Bets. Which is about putting money on the line. Mani said he could not do his ad spend right away on Facebook. John mentions that Instagram might be the future of advertisement. Josh mentions that Facebook is losing their hold on advertisements.
John mentions the engagement on posting a picture on Instagram. More talk on rerunning ads on Facebook. John talks about ads from a supermarket. More talks on email emails and marketing.
John talks about doing a contest among themselves. Josh talks about more how sending more emails verses bringing in more money.
Thoughts for the Week!
Josh - Curiosity is powerful! Confusion is the death of the sale.
Mani - The learning happens when you are forced to deliver results
John - Content is King!
Chuck - My phone is my work avoidance
We’re Live! Josh is moved and partially unpacked in his new home. 3X the work he expected. EntreProgrammers discuss the trail of moving. Josh talks about how did not get anything done during the move. Josh talks about trying to move with children in the house. Mani talks about minimizing the things you own.
Chuck compared Josh’s move to life lessons he learned about stuff you have to do, and the extra stuff you did not know you had to do. Josh says the stuff they moved was sentimental materials. Move talk about sorting through your belongings, your business, and life in general.
Mani asks if their emails for their re-run on the 10X Productivity course is going to launch again. Josh talk about the up sale that Mani has in place for the product. Josh and Mani talk about the new variables in the product since Josh and Mani are doing this without John. Josh says he is going to do 4 email for this promotion.
Mani talks about the upsell products that are apart of the promotion. Josh and Mani mention that is 29 dollar promotion for a couple of the products. Josh and Mani discuss raising prices where they can. Mani mentions why he is doing these crazy tests, and he looks at the EPC numbers. Mani asks the bump should be higher or lower. Lower is probably best according to Josh.
Josh continues the discuss the actions and plan around the past promotion he has done with Mani. Mani says there is nothing like being in front of the right people at the right time. Mani asks if this list is going to be on a different list. Josh says this list is some 37K people.
Mani asks about the difference between the Simple Programmer and Sublime list. Josh and Chuck talk about having to lock their office doors to keep the kids out of the office. Chuck talk about being frustrated with not being able to get work done.
Chuck talks about the problems of trying to sell his parents house. Chuck share more about his idea to write his book on release on labor day. Chuck talks about his ideas to write 1500 words per day for the book. The book pre-sale is at devchat.tv/shop. The course and book are at 50% off for now on pre-sale.
Mani and Josh talk to Chuck about ideas on how to pitch the book and course to Chuck’s list. Josh suggest going to the audience and doing a webinar to figure out what the need.
Josh talks about a customer who bought a 10 dollar course on Udemy. Chuck talks about sending out emails and doing a webinar later this week to pitch the book and course. Mani talks about sending a non-sales email about creating excitement for the products. Josh asks how he is delivering the course content. Chuck says he is using WP courseware on Woocommerce.
Chuck talks about finding a plugin for woo commerce to help thank your customers. Chuck talks about other ways he is using the Thank You page.
Thoughts for the Week!
Mani - Commitments or Pre-Commitments
Chuck - Killing Procrastination
Josh - Getting an assistant
John talks about his 12 hour trip to Rome. John talks about starting a podcast call Mic Check. John mentions visiting only 3 countries this summer. John says he is glad there are more EntreProgrammers, because he can now sleep during the show.
Chuck mentions going to Podcast Movement 2018 and talks about the events that took place during the conference and the best take aways of the conference. Chuck talks about the new tracking research he learned about from the conference. Also some ideas on how to pull tracking numbers form 3rd party services. Chuck talks about talking to Self Publishing School for a book. Chuck talk about doing so videos for subscribers
Chuck talks about talking to he audience. Mani thinks Chuck could sale the product, or a pre sale, before he makes the videos. Mani talks about transparency in the product sales and testing. Mani talks about selling his course before he makes or create the content. Mani talks more about testing before selling to the public.
Mani says to get over to subconscious fear of selling. Chuck talks about opening sponsor spots on his podcasts where he could talks about his product. Mani talks about how to use lead magnets to evaluate what people want. Chuck asks about what is in Rome for John. John says he is going on a cruise later in the week.
Mani ask about the Podia , a course software company, affiliate promotion. Josh thinks it was a disaster or did not go well for them. Josh talks about the emails he wrote to the 86k people an no conversions and no sales on day one. Josh mention that subscription software is not reality their thing, but courses are key for them.
EntreProgrammers talks about selling 2X4s to build a hypothetical house in the entrepreneur world. Josh gives his thought a bit early. EntreProgarmmer talk about making course about how to create courses.
Josh talks about doing a test launch for another client selling more courses. Josh talks more about the courses he will be working on in August and some idea he has for the community. Mani talks about marketing strategies of other entrepreneurs and how they increase conversions and sales.
John talks about paying for coaching to push you ahead on a full-time job before becoming an entrepreneur. John says it depends on on the kind of coaching you do. Mani mentions that he is working on video upsets scripts. Mani talks about he recent affiliate launch. Rc
Thoughts for the Week!
John - The key to figuring out where you fuck up now, it in the past
Chuck - Get out of your comfort zone
Josh - It either I good Idea, or a good story
Mani - Shrink the scope, keep the discipline