We’re live. Mani having some tech issues. Chuck mentions that he is 39 today. Chuck talks about being pulled over. Also, mentions that his truck was not registered and had an expired license due to medical issues. John says Chuck is lucky he did not get his car impounded for not having an up to date license and registration. Chuck talks about on-boarding a developer and show-notes writers. Mani shows and Instagram hack, a picture with his pup.
John talks about growing his Instagram account with posting and a variety of content. John talks about his post being a mix of patterns. John shows his phone screen and is posting 6 days a week with a blog post in the mix. John continues with the strategies with self-marketing on Instagram.
Mani asks for suggestions on running a contest King Sumo Style. Chuck jokes about getting support from Josh. Mani says he is doing a book giveaway. EntreProgarmmers chime in with a suggestion on implementing a book giveaway. John talks about how some people like collecting books, but the never read them. John suggests a 3 to 10 book prize to generate excitement. Mani says these are for Top Social Skills books. John talks about what makes a great book gift. John suggests a bundle package on Productivity.
Mani talks about running the campaigns. John talks about the one chance to run the campaigns and the proper way to send this to Mani’s email lists. Chuck suggest email lists. John asks what is the main propose of this giveaway. Mani and the EntreProgrammers dive deep in the topics of books to giveaway. Josh says the headlines are important. Josh says to rethink the digital requirement, and how he would hate going to the post office.
More talks about how Mani should execute a book giveaway. Josh suggests simplicity. Chuck says he does not really like the idea of suggesting this giveaway as a social skill giveaway. Mani says this is at best on one line copy. Mani asks what would it be? John says the keyword Get Laid is the higher ranking cost per click keyword. John says Emotional Intelligence has the highest ranking.
Josh suggests lightweight ways to test the keywords, like in a Tweet. John suggests “How to charm the pants off anyone.” John suggests “Charisma in a box” as a title. John mentions trying to raise money for St. Jude. John talks about his experiment with his coaching slots for donations. John talks about his 8k plus donations for St. Jude. John mentions those on his big influencers and money makers.
EntreProgrammers talk about the reason those contribute to a cause like the St. Jude fundraisers. Chuck splits at the mastermind. Mani talks about the subscriber count of his Youtube Channel. Mani talks about his “Think and Grow Rich” video on Youtube.
Thought for the Week
Josh - Imposter Syndrome from going to the small pot to the bigger pot.
John - Appeal to the selfish motive
Mani - Appeal to self-interest
We are alive! John pokes fun as Mani still work on his pomodoros. Chuck joke that he just started his Pomodoro. John maps out his week of us and shares his intense workload. Productivity to its max. John talks about having to be downtown to do a marketing meeting. Also, trying to fit all exercising in with his insane workload. John talks more about knocking out 8 Pomodoro in before 8 am.
Chuck talks about having to be up at 4 am to get all the pomodoros in. Chuck maps out his whole week and describes how this helps him clear off things on his schedule. Chuck shares his screen, and show a document on the processes on running sev Chat TV podcasts. Chuck shares more on what he has accomplished doing these pomodoros.
John pokes fun at Mani about the reports on practicing pomodoros. John opens up the email on the results on the pomodoros. Mani calls BS on the process because he was not getting the emails, except for Josh. EntreProgrammers discuss the email issues on the results or activity.
Mani asks why they are not happy with Slack. Josh says they like Slack but it gets noisy with all the activity. Mani shares his screen and shows his activity. Chuck still demands to be paid.
Chuck begins the actual show talking about the master process of the Dev Chat TV. Chuck continues to talk about a co-host who bought a video company/podcast who need production. Chuck then continues to talk about developing another arm of the Dev Chat company to do promotion and production. Chuck says this will be a kind of case study to take on this show on the Dev Chat network. Chuck talks about how getting up early sucked but, again he got a lot accomplished for his business. Chuck shares about the sales call he did and how he sees activity coming in on sponsorships for Q1. Chuck talk about shows that sell out on sponsorships in the past.
Mani asks what is the new plan for the pomodoros. Chuck says he is going to stop at noon. John says the big problem he has is there are meeting in the morning. Mani asks if we are going to keep doing this since it is proven that it works. EntreProgrammer talk out things that get in the way for the pomodoros. Some might have to be shifted until 2 pm. John says he thought about committing to 6 pomodoros before noon. Mani says this speed up his day. The EntreProgrammers discuss how they will be accountable to the pomodoros. Each learns they will have to tailor their practice to their needs. John gives reason to why they should be 8 per day before noon. John says they can always do more but 8 is reasonable.
EntreProgrammes talks about ways this will work for them. Josh suggests 6 pomodoros by noon ongoing. EntreProgrammers agree to 6 by noon. Mani creates his owns terms but agrees to the team keeping him accountable. Chuck talks about his exercise and training for a marathon. EntreProgrammers joke about their exercising times and plans for the upcoming weeks.
Thoughts for the Week
John - Check your optimism
Mani - Accountability matters
Josh - Deadlines
Chuck - Implementation is what matters
Full house today, Everyone picks on Josh about being gone and doing some Black Friday shopping. John mentions that finally sold somethings. Josh talks about the recent Plural Sight promotion. Josh talks about the new direction Plural Sight has taking since they’ve become public, in competition with Udemy. Josh continues with the promote terms with had with Plural Sight. John mentions that Josh was on full-on dick mode with the demands or the promotion.
John mention with made about 40k this past month in sales. Josh talks about work with Plural Sight. Josh talks about other sales tactics with existing clients and partners. John talks about the strategies they worked for Black Friday and Cyber Monday. Josh talks about their lists and where sales were coming in from.
EntreProgrammers talk about responses to emails. Josh talks about unsubscribes and more on emails. Josh talks about the membership group from a freelancer. John talks about getting an email from a guy to workout with and meetup. Mani talks about the expectations of communications via email. More talk about nasty customers via email and replying to email. Josh talks about their actual customer base and those who actually buy. Josh shares numbers on sales from the holiday weekend. John talks about getting emails from a coaching client and their services.
Chuck talks about this email list and campaign for onboarding. Chuck talks about sending invitations for chatting on Discord to listeners and hosts of the Dev Chat podcast network. Chuck talks about getting the affiliation material offers together. Chuck says with want to do an offer on Ten Ways To Learn Anything. Josh give feedback on how to implement these offer via email. John talks about a guy who did an affiliate offer using Free link .
Mani shares that he was talking with John about creating a flagship product to generate monthly income. Mani mentions that this could be a Mastermind with a focus on books or book reading. Josh talk about how this idea could work based on how others in the industry do something similar. Chuck ask how Mani is going to test this idea. Mani talks about how he wants to get people behind the cause.
Thoughts for the Week
John - Consistency trumps intensity
Mani - Strategies lead to results…
Josh - It is important not to lose sight of what you set out to do.
Chuck - Trust your gut
John and Mani start the show talking about their Black Friday sales. Mani talks about what he is choosing to put on sale. Mani talks about doing a daily deal, as John says he likes to do bundle sales. John talks about how people how still buy a bundle even if that already own apart of the product, as long as the discount is steep enough. John talks about getting a list back that Josh deleted in the past. John and Mani discuss strategies for making product sales on Black Friday or sales in general. John talks about reading about launches. John talks about the importance of the prelaunch and such steps.
Mani talks about what would be his prelaunch material. Mani says his offering is off and not working properly. Mani asks about when the Black Friday launch with suppose to close. John talks about the sales lasting throughout Cyber Monday. Mani and John talk about recent launches and sales within Simple Programmer. John talks about how this recent launch was bad and not as great as their past sales. Mani continues with the mental toughness product and how the sales were impacted on the marketing side. John continues with the numbers and sales with the cold and warm list. John talks about bringing in an outside consultant the help figure out what is wound because this should be a 100k launch. Mani thinks the product is not aligned with the audience.
Mani shares he created a department in his business call Simplification, with the focus on simplifying things. Mani talks but having one flagship product and those in the industry who offer only one flagship product. John and Mani continue to talk about price increases. Mani talks about his book club, but John talks about turning this into a mastermind group instead of 1k a month. John continues to provide ideas on building out a mastermind model. Mani goes back to how he could find a 100 dollar a month product, service or idea.
Mani asks John about his idea about a book club that looks similar to a mastermind. John asks why he would have a 100 dollar a month business while he could a 1k a month business with the book club idea. More discussion on building a book club… and other avenues that make more sense.
Thoughts for the Week
John - An email list is not necessarily an ATM
Mani - Market research is the key component of any product