EntreProgrammers Episode 80
"2 Man Show"
And we’re live!
John is still in London and is headed to Iceland in a few mintues.
The EntreProgrammers discuss the debt repayment, bankruptcy, and land ownership of several countries and states?
Chuck talks about how he got lucky not getting audited. Chuck shares information and risk involved in tax laws and running a business.
John talks about how he is in-the-know, just as much as his CPA. Also, how he like to hire a second professional to give a second option.
Derick shares that his CPA was referred to him by his lawyer.
John talks about the caps on self-employment tax.
Chuck shares that early bird sales for Angular Remote Conf. is done! Chuck brought in over 10k in ticket sales. Ruby Rogues has an open spot for sponsorship. Chuck shares that he was a chair member at Toastmasters. Chuck mention that Toastmasters help with is public speaking and podcast production.
Chuck ask if John did any more Periscopes.
Derick disclosed more information about his son’s condition. Derick shares more information about is subscribers and the RabbitMQ projects, and having to spent time taking care of his family.
Derick and Chuck talk about how some of the content they create, is wanted free and how organizations like Plural Sight is the 8000 pound gorilla in the room.
Chuck thinks that there is more of a need for Derick’s Watch Me Code over the Rabbit MQ. Chuck is convinced that if Derick did more focus on marketing Watch Me Code, his subscribers should go up. Derick mention that is exactly what he was doing, but he needs step-by-step guidance on what to do.
Derick is going to talk to Mark about the subscription of his content.
Chuck gives Derick a handful of strategies to help the marketing of his business and finding something to get traction and a pay off.
Chuck shares the strategy he uses to get guess on his podcast. This is a great way to find out about the general public, who are the followers, and what the listeners are doing. Chuck gives a rundown of all the questions he has ask to get great content.
Chuck is hoping to point out some road signs to help Derick. Derick is trying to find some focus and direction. Maybe re focus on old and current projects, or start something new?
Chuck makes a good point to not operate from a place of fear to get through tough decisions or a crisis.
Derick thinks that he does not have any kind of consistent and constant message that is driving traffic to his product.
Derick mentions that the beginner’s market changes quickly and keeping them as customers is always changing. Derick says he doesn’t want to stay with the beginner class.
Chuck talks about how Derick might want to think about creating some sort of free content as a lead magnet, for some of his material. Chuck thinks that Derick has a traffic problem instead of a content issue.
Derick says he needs tracking, because Hotjar was not working for him.
Chuck talks about how Derick could gain subscribers, first by building rapport and meeting in person. Chuck say its is not going to happen off the website, but only by in person meet and greets and relationship building.
Thoughts for the Week
Chuck - Don’t spend to long evaluating! There are lots of power in focus.
Derick - Make sure you take care of yourself and your family first.