We’re Live..Mani starts off sharing with the guys an anecdote of a technique he learned to actually lose the minimum amount of money during the test phase when segmenting an audience.

The usual steps were testing to a broad audience, get the data, and then narrow the audience to get the proper response, this technique does work but it has some failure points which including losing money and even losing the whole focus.

Being patient is key here, the idea is to start really narrow with a surgical selected segment of the audience and test there, make it work, and then gradually make small increments. It may seem slow at first but is for sure the safest way to get an organic audience.

Thought of the week

Mani -” By the time you get the data, if you get the data correctly you may lose your shirt”

We’re Live. This week Mani explains to the guys the whole process that he has been working on for the last couple of weeks, and it has been quite a journey. He has been going through a transformation on how he’s doing things, some of the stuff is experimental but most of it has been improved versions of old techniques for placing Ads.

Basically what Mani explains is that he’s now in charge of so many details during the process that it can be overwhelming at first, but once you get the hang of it, you will actually see where each dollar is coming in, and it’s incredibly worth it.

Thought of the week 

Mani - “There’s a huge difference between a Lazy Marketer and an Attentive Marketer”

We’re Live. John starts off the conversation with a boom, he’s looking to Sale Simple Programmer. No surprise it is actually something that was predicted because he’s entirely focused on other stuff at the moment.

In Other Topics, Mani’s experiment with ads was a complete success, numbers are coming in and as he says it is organic and stable which is the kind of business he always runs, tells the difference between having explosive success and the need for security in other for it to be long term.

Thought of the week

Mani - “A converter sales page does what it’s supposed to be doing”’

We’re Live. Starts off with some good news from his Masterclass, better numbers than expected, he;s at a point that he can raise the price on the masterclass which is great.

Only to find that sweet spot where people keep coming in and keeping the audience that really wants to stay and take advantage of the content.

In other topics, the guys have a nice conversation about stuff that really needs time to do and how is always beneficial to hire someone specifically for that job. For Example, John hired someone just to do analytics which is extremely important but it takes a lot of time to do.

Thought of the week

John - “There’s an easy way to get famous these days, and it’s really quick. It’s called being canceled”