We´re Live, Guys start talking about that they´re finally taking down hangouts but going to keep youtube streaming. Charles is still traveling having meetings with the sponsors for the podcast shows. Also giving an anecdote about a podcast booth that he is mounting.
John gives advice to Charles on who to work with, that he needs to start with small groups and little enterprises and go way up, that way is safe and a make a profit without going crazy. Besides, what you´re looking for is that they know you and eventually pay you to be at the conferences.
Charles Talks about adding video to his format, but not entirely sure because his strong suit is audio.
Josh Talks about paying taxes, an issue he has about a huge debt that he was due to a change of state, its basically a mess that he needs to sort out because this can catch him down and make a real problem of it.
Thoughts of the week:
JOHN –“THERE IS NO TAX LAW, THERE IS JUST TAX IMPLEMENTATION”
We´re Live. Charles starts sharing some good news that he´s got on the podcaster world, being super successful a looking for improvement. Lots of podcasters and sponsors want to work with Charles. Talks about some podcast show that have gone silent and had a great audience at one time wanting them to bring them back up. John Agrees with Charles, he´s going in the right direction.
John Recommends that is a great idea to help other podcasters grow, and is a good business model with a great profit. Charles makes clear that he doesn’t want to control other podcasters or just tell them what to do, but instead put them in the right position for them go on forward themselves.
The second edition of soft skills is a go, John explains that process wen really well based on how good the first one did. Also talks about the bulldog mindset membership that had some issues with the credit of some people. Nonetheless, exponential growth is predicted for this campaign.
Thoughts of the week
CHARLES - “I DON’T WANT TO BOX PEOPLE IN A CORNER, I HATE BUSINESSES THAT DO THAT”
We´re Live. Josh Talks about how a negotiation went and getting some feedback from Mani. It went really well for Josh on this negotiation and the client ends up with a big profit too so everyone´s a winner.
Mani gives advice to Josh about traffic and the debate starts on when you need organic traffic or not. Josh states that I totally depend on who responded to the traffic, this can make a huge difference in the sale. Tells an anecdote of a sale with 500 subscribers that gave 0 sales.
Little details can make a sale go great to go incredibly bad, Mani and Josh share stories of various sales that went ridiculously high and some that went horrible and getting to the realization that small detail could make everything change with the knowledge that they already have.
Thoughts of the week
MANI – “TRAFFIC THAT FINDS YOU IS WAY MORE RESPONSIVE THAT TRAFFIC THAT YOU HAVE TO GO FIND”
We´re live. John talks about a new server they´re testing which is better and self-maintained. Its been a whole adventure coming back to Linux based server. Lots of stuff to relearn and mistakes made during the process. Sweet come back to programming for John.
Mani talks about the social media marketing world, he´s evaluating if it's going to go or not pros and cons etc. The Best pro is the amount of the great connections that he makes during these conferences, the content of the conference is not that important at all, the connections make it worth it.
The group talks about wich conferences are they going to go this year. They all agreed that is a necessary evil, to thrive on any business you need to make contacts and conferences are the best places to find them.
There are a few conferences that have a value as the conference itself not only for the money (If you´re speaking on it) but the actual content, but this not a common occurrence for the guys. Most of the people go to the cconference to get a higher audience but they´re not getting the point of it.
Thoughts of the week
MANI – “CONNECTIONS WITH PEOPLE ARE EXTREMELY VALUABLE”
JOSH- “I THINK IM GOING TO BUY… IS THE EXACT REACTION YOU WANT FROM A COSTUMER”
JOHN-”I DON’T SUBMIT TO ABSTRACTS… PEOPLE HAVE TO INVITE ME TO SPEAK IN”
We´re Live. Starting off John and Mani talk about the evolution of entreprogrammers podcast through time, lots have changed and even talk about doing a more private versión. Somebody´s has some skeletons in their closets.
Charles Talks about a podcast event that he went, and some great ideas that were shown there. Goes into detail of some of them and one his shows to get feedback from the guys. Lots of good stuff regarding podcasters and people that want to enter this world.
Mani Talks about the grid and how is the perfect thing to monitor all your marketing processes and make sure everything falls in the right place to make the sales and make whatever you´re doing profitable.
Charles and Mani debate about the best ways to produce content for podcast shows and how to expose it. Not just random conversation but it has to have meaning and directed to something specific. Blog posts it’s a great way to publish your content.
Thoughts of the week
MANI – “ A LOT OF TIME WE PRODUCE CONTENT WITHOUT LOOKING AT THE BIGGER PICTURE”
We´re Live, Late start for the guys and John start´s off telling that he needs to stop selling his shirts because its taking people from youtube and not making any money, on the other hand, Charles talks about his running schedule.
John Talks about the launch of the Bulldog Mindset Membership and the person that he hired to this, which actually was a deal that he couldn’t refuse and turn to be great, and a whole lot of plans that he has for Bulldog Mindset.
Josh and John get into a long discussion on when to know and how to handle small response offers, it is completely worth it and it keeps appearing a lot, especially sponsors who just want to make money a do not completely understand the whole process. Definitely, lots of time lost when you deal with stuff like this.
Thoughts of the week
JOHN –“SMALL RESPONSE BUSINESS IS NOT WORTH IT”
We´re Live, Charles starts off saying that he is in California too for a conference and tells John that he pissed off about what John said last week about him being bored. Tells him that John is completely right and because of this, he has become more productive than before. Also tells Mani that he was right too, really good advice for Charles last week has paid off.
John Talks about that he´s been doing a lot of videos based on current stuff that is happening right now, and that youtube is working that way now, kinda like a “Trending Topic” situation. Mani adds to the conversation that this could problematic due to the types of subscribers you will get doing this, it can easily get off track of the original content of the channel. Its something to keep an eye on.
Mani gets to a point that says your business model cannot be based on a social network, at any given moment that social network can totally change or even completely fail, just like Myspace. This is happening to a lot of YouTubers because youtube keeps changing every day.
On this note to get the audience you want, you have to think like the costumer, how would you like to be treated and even get that feeling of belonging to something that can be more fulfilling than any product out there.
Josh adds to this that positioning and time are crucial in this game, gives an example of a business that is not refined right now but its working because the product is hot.
Thoughts of the week
MANI- “AS A COSTUMER THE JOURNEY MUST NEVER END, IT SHOULD BE A CONSTANT”
JOSH- “IN ORDER TO GROW, YOU HAVE TO BE IN THE RIGHT PLACE AND THE RIGHT TIME”
We´re live. Charles starts talking to Mani about a podcast he has with him and wishes some guest would jump in. Asks Josh and John for advise on an ebook launch that he´s planning to do, regarding editors, proofreading and that kind of stuff.
Charles is looking to use the sales of the book as a lead magnet, John tells him that he needs to be clear on what the goal of the lead magnet is, makes a huge difference on how to use this lead, it has lots of marketing variations that can be used not just to make money.
Mani makes it clear that the main money machine when you do this type of actions is the email listing. The most important thing in all these marketing techniques (which are a lot), is the proper building of it, people want to market everything right away without the proper build for it. The main reason why so many entrepreneurs fail.
John gives a bit of solid advice to Charles on how he needs to focus on what he is good at and what he can scale up, to stop trying to look for an adventure that probably won't make him any money and worst of all could destroy everything that he has build up for years.
He needs to get to the point where scale up sufficiently enough for him to leave the main work to someone else and get that free time to create.
THOUGHTS OF THE WEEK
MANI –“ONE OF THE BIGGEST CHALLENGES OF AN ENTREPRENEUR IS BUILDING RATHER THAN MARKETING”
JOSH –“ IF A PRODUCT IS REALLY GOOD IT WILL PROBABLY SEEL ITSELF”
JOHN-“IT MAKES SENSE BUT IS BULLSHIT. JUST FOCUS AND SCALE-UP”
We´re Live. The group starts talking about affiliate sales, and how mani is helping Charles with this. Charles Has a great start on it, had a 10% click which is really good. Mani adds some cool ideas that can boost everything.
John gives a little explanation of how affiliate sales work and how many types of you can use, and the functionality of each one. Mani explains too that some of it can be confused with integrated marketing.
Charles Talks about his past experiences in sales, saying there was always money on the table that wasn’t gained or used, that he has been learning all this time that he still has a lot to learn.
Josh talks about how he is sick and has a virus and tells a funny anecdote about a new dryer that he bought. Also, tells the guys about some click funnels through Facebook that is not working very well.
Thought of the week
“You have to be really selective of the product that you want to sale, and be clear of the sheer amount of work that will be needed to take the gains”
We´re live. Josh starts joking how cold it is! Mani asks the guys how the sale went, Josh explains that is has been difficult. Using ads for interviews needs a time-sensitive aiming, it needs to be exact.
Josh Talks about the transition that Simple Programmer has gone through, it has evolved very well it's looking pretty optimistic for the next years.
The group talks about organic growth in the business. Al tough is a thing of the past that actually is something that makes no money at all, all business must start with organic growth because it’s the best way to know your audience and gather all the info needed to take the next step.
Charles and Mani Talk about a campaign that Charles is planning for the podcast answering some questions that were sent on a “Rant” on how to convert these rants and show them all the good stuff that people can get not only on the podcast but courses, sales etc.
John and Mani Talk about Social skills, and how John is looking at an investment he made with a guy that just a got arrested for Grand Theft and Arsony, finding out ways to solve this issue looking not lose all the money invested.
Thoughts of the week
JOHN – “YOU GOTTA PAY TO PLAY”
JOSH – “MORE MONEY, MORE PROBLEMS”
CHARLES -- "MANI YOU CAPITALIST, ALL YOU CARE ABOUT IS THE MONEY"
We´re Live, Google hangouts is going away and the guys are talking about what is the next solution for the reunions going to be, apparently lots of apps are getting erased due to the massive competition. Youtube Hangouts maybe?
John and Josh talk about an attribution problem they had with simple programmer, they started a sale on 199$ and then suddenly one person buys it really quickly but it's not appearing on the de data. The guys say that there´s a high probability that Facebook took the credit for the sale (WTF).
John explains to mani how a profitable funnel work when you invest money and makes more money than you spend on, but it has to work repeatedly, a money-making machine that works once is not a money-making machine.
The group talks about how ads can be very expensive and if you´re not careful it can be a lot of wasted money, especially when you hire an agency that runs these ads, various examples are given , one of them is a person that spends thousands of dollars on google ads and 80% is wasted. That is not the way to make money.
In all business, the best way to go with this is to learn yourself and go with it and you can make sure that everything is running smoothly, but there´s a point that you are going to need to hire someone for the financial end of things because you are running the business. Knowledge of all this can be the difference between being the one that fires the person or agency your hire or that person just leaves because on anyways no one is making any money.
THOUGHTS OF THE WEEK
JOHN –“ALL I CARE ABOUT IS MAKING MONEY”
MANI- ”THIS IS LIKE PROGRAMMING YOU DON’T PUT SOMEONE ELSE TO WRITE THE CODE FOR YOU”
We´re live. It all starts joking around on the Response that John had on his channel about the Gillette “Toxic Masculinity” Ad. Everyone thinks is the dumbest thing there is, it's completely misguided to masculinity, Charles says “It should be called DON´T BE AN A**HOLE You know? Or toxic Humanity” Masculinity and A*sshole behavior are completely different things.
Josh and Mani talk about how marketing almost never changes, what really changes over the years is the products or the quality of the products per se. Its all like a gold rush, it comes and goes like a wave and everybody needs to take the wave in order to stay in the market.
The conversation goes to how difficult it gets throughout the years to become an entrepreneur because communications have grown at an exaggerated rate that costumers are overflown with information and are basically saturated and the main thing to do is to focus that info for the customer.
On this same note John points out, yeah funnels work, but it doesn’t mean that all the people that are coming in are the same people that are going to buy, that this the real issue that needs to be handled and the only way to make it work is testing it. The need to be convinced for consumption, that is the key message. Communication that respects the medium.
Thoughts of the day
JOSH – “THE FUNDAMENTALS OF REALLY GOOD MARKETING DON´T CHANGE”
MANI – “IM GLAD THE TIME FOR SELLING TRASH IS OVER”
JOHN – “IT HAS NEVER BEEN EASY TO BECOME AN ENTREPRENEUR”
We´re Live, starting the show as a duo Josh and Mani talk about how John is running for “his life” on a marathon in Orlando, then start a discussion on how the Dan Lok Special went and how the promotions came through. Numbers were good.
John Jumps into the conversation and talks about how Dan Ran something called Cold Traffic from his site and explains the main differences between normal traffic and it Works. Also that he was part of the Webinar that Dan promoted.
Mani and John talk about how amazing it is to have a great audience and makes a complete difference when you´re growing a business, they´ll always respond and not only that they´ll respond amazingly good.
John talks about how collaborations are now one of the best ways to market your business, if not the best. He compares it how 5 years they were doing everything on their own, and it worked, but that is something you cannot do nowadays if you do not collaborate you are doomed to fail.
THOUGHTS OF THE DAY
MANI: TRAFFIC IS ONE OF THE CHEAPEST WAYS TO GROW A BUSINESS
JOHN: ONCE YOU GET A GREAT AUDIENCE THE NUMBERS WILL GO UP
JOSH: CONVERSION RATES CAN BE MISLEADING TOO
John Talks about the experience with Dan Lok, how they take every detail for granted, even check with John to see how many sales he can make, how Many views his channel does, how many hits, the videos can make. The guy is no walk in the park. Everyone agreed that $2500 is a really a low price for the course Dan Gives, because of the value that you get is way more than that.
The Group talks about the different strategies that they can use to pick up sales and which ones have worked best for each of them, they even talk about using messenger.
Charles talks about how he screwed up this week, had some issues with his editor, which he says “it's my own fault”, not having a great communication can mislead to bad outcomes or even not publishing at all, this happened to Charles and he is trying to catch up. This happened with another editor before, so it's an issue that needs to be taken care of.
The group talks about brand advertising, how It will always work but it can be risky because it can take up a lot of money and if you don’t lead perfectly where it needs to be, lots of money can be down the drain.
Thought for the Week
Josh – THE JOB OF AN AFFILIATE MANAGER IS LIKE A PERSONAL TRAINER, THEY WANT TO MAKE YOU AS PUMP UP AS PÓSSIBLE
John – THE BIGGEST RISK IN DRAN ADVERTISING IS THAT YOU WON'T HAVE ENOUGH MONEY
Mani – ALL OF THIS SHIT WORKS, IF YOU DO THE WORK
Charles – FACEBOOK MESSENGER IS FOR FAMS, FRIENDS AND POLITICAL MEMES RIGHT? THAT´S WHAT IS FOR
Charles Talks about jogging and the style of pacing and losing weight, comments that it has been really difficult to jog especially with the cold weather and that he has been doing his work on the treadmill. On the other hand, John said he gained like 10 pounds that he has been eating a lot of junk.
A great way to come back is to use the Pomodoro technique, Charles talks about this that it is definitely the best way to get organized especially after a holiday, he says that he even had to buy a Pomodoro clock to get a physical reminder that the notifications on the app were just annoying and turn them off.
Josh and Mani talk about launches and promotions, lead magnets and testing them to see which one is best. Josh talks about this process that has been present on Simple Programmer and trying lead magnets to get the best possible outcome.
Josh asks John for insights on the LLC for Simple Programmer and the legal part is asking for 300$ for a consultation, is this how they roll? actually, that is not cheap, but if you´re looking for the business to grow it is something that you need to do and cut no expenses.
Josh, John, and Mani talk about the differences, pros, and cons of personal and group coaching. Lots of factors to be taken but the most important thing is the time spent on it, makes a huge difference to have to spend the time to market this and get a group between just no advertising and get selective people at a high price under a 3-month commitment, which is what John recommends.
Thought for the Week
Josh – CUT NO EXPENSES
John – FIGURE OUT WAYS TO MAKE MONEY WITHOUT SPENDING SO MUCH TIME ON IT
Mani – PROGRAMMERS NEED TO GET LAID TOO
Charles – COMING BACK FROM THE HOLIDAYS ITS HARD
We’re live. John talks but the trying to cancel the Pennsylvania tax form. John talks about trying to fill out a cancelation form for Pennsylvania taxes. John mentions that Bulldog Mindset is ready as far as logos and website. Mani asks about the load time on the website. Mani suggests a website speedup process.
Chuck talks about moving his podcast website to a type of static HTML type sites. Mani talks about how Wordpress is always coming out with stuff and how is Chuck going to keep up with it. Chuck explains how this is important as far as maintaining it and having his assistant upkeep it. Chuck continues with the reasons how this will help his workflow in the long run as far as poll requests and updates by listeners.
Chuck talks about how his main focus is working with selling sponsorships. Chuck mentions selling out of January and some February spots. John suggests having a salesperson sell ad space and what percentage is he willing to pay for selling spots. John talks about closers who sell spots. Chuck talks about how he searches for sponsors and closes at 50-60% closing rate. Josh suggests ways they automate some of the work. Chuck talks more about email marketing.
Mani asks about everyone productivity. John says he was traveling, Josh said he was in meetings, and everyone was still doing the Pomodoro. Mani talks about how he met a girl who was able to grow her business with Facebook Ads and paid traffic. Mani talks about organic scale versus paid scale.
Josh shares about some marketing project he had been working on this past week. Josh talks about funnels using video or video views. Mani asks about cost per click and various kinds of analytics. Josh about bot traffic and avoiding bot traffic using facebook traffic. Josh talks about creating evergreen webinars and automation. John says webinars are a fad, and the funnels should be profitable without the webinar. Mani and John talk about the profitable funnels with heavy opinions. John talks about the Coding Bootcamp funnel and the baseline of the funnel should be profitable in order to know the webinar is working as well.
Mani talks about his group mastermind project plan and coaching as some possible next step for other ways to generate revenue. Josh talks about the difficulties of low ticket versus high ticket offerings. Mani talks about projects he has help people become more profitable. John compares these decisions to pay the cost of the phone. Manis asks if John is going to removing pricing from the email. John says he does not even advertise his coaching.
John talks about filling the pipelines of business as far as screening. Mani says he would like to gain another 5 clients. John suggests effective ways to find these new clients. John suggests ways to get to talk about money with the new incoming clients, allowing ways to filter those who can afford coaching. John talks about ways to talk about affordability on coaching. EntreProgrammer talk about ways Mani can implement a coaching or mastermind business. Chuck talks about masterminds he joined in the past and how he now only like coaching.
Mani asks about the end result of the mastermind or coaching. John says it is about helping those overcome problems they have. Chuck talks about other coaching programs he is apart of as ways to give Mani ideas. Mani talks about the credentials of his current coach and processes in the engagement. John talks about shares visions and affinity with theses coaching as examples for Mani. More talks about ways Mani can start this coaching business.
Thought for the Week
Josh - High-bandwidth
Mani - Don’t wait to plan for the new year.
Chuck - Priorities don’t exist. It is one priority at a time.
We’re live. Mani having some tech issues. Chuck mentions that he is 39 today. Chuck talks about being pulled over. Also, mentions that his truck was not registered and had an expired license due to medical issues. John says Chuck is lucky he did not get his car impounded for not having an up to date license and registration. Chuck talks about on-boarding a developer and show-notes writers. Mani shows and Instagram hack, a picture with his pup.
John talks about growing his Instagram account with posting and a variety of content. John talks about his post being a mix of patterns. John shows his phone screen and is posting 6 days a week with a blog post in the mix. John continues with the strategies with self-marketing on Instagram.
Mani asks for suggestions on running a contest King Sumo Style. Chuck jokes about getting support from Josh. Mani says he is doing a book giveaway. EntreProgarmmers chime in with a suggestion on implementing a book giveaway. John talks about how some people like collecting books, but the never read them. John suggests a 3 to 10 book prize to generate excitement. Mani says these are for Top Social Skills books. John talks about what makes a great book gift. John suggests a bundle package on Productivity.
Mani talks about running the campaigns. John talks about the one chance to run the campaigns and the proper way to send this to Mani’s email lists. Chuck suggest email lists. John asks what is the main propose of this giveaway. Mani and the EntreProgrammers dive deep in the topics of books to giveaway. Josh says the headlines are important. Josh says to rethink the digital requirement, and how he would hate going to the post office.
More talks about how Mani should execute a book giveaway. Josh suggests simplicity. Chuck says he does not really like the idea of suggesting this giveaway as a social skill giveaway. Mani says this is at best on one line copy. Mani asks what would it be? John says the keyword Get Laid is the higher ranking cost per click keyword. John says Emotional Intelligence has the highest ranking.
Josh suggests lightweight ways to test the keywords, like in a Tweet. John suggests “How to charm the pants off anyone.” John suggests “Charisma in a box” as a title. John mentions trying to raise money for St. Jude. John talks about his experiment with his coaching slots for donations. John talks about his 8k plus donations for St. Jude. John mentions those on his big influencers and money makers.
EntreProgrammers talk about the reason those contribute to a cause like the St. Jude fundraisers. Chuck splits at the mastermind. Mani talks about the subscriber count of his Youtube Channel. Mani talks about his “Think and Grow Rich” video on Youtube.
Thought for the Week
Josh - Imposter Syndrome from going to the small pot to the bigger pot.
John - Appeal to the selfish motive
Mani - Appeal to self-interest
We are alive! John pokes fun as Mani still work on his pomodoros. Chuck joke that he just started his Pomodoro. John maps out his week of us and shares his intense workload. Productivity to its max. John talks about having to be downtown to do a marketing meeting. Also, trying to fit all exercising in with his insane workload. John talks more about knocking out 8 Pomodoro in before 8 am.
Chuck talks about having to be up at 4 am to get all the pomodoros in. Chuck maps out his whole week and describes how this helps him clear off things on his schedule. Chuck shares his screen, and show a document on the processes on running sev Chat TV podcasts. Chuck shares more on what he has accomplished doing these pomodoros.
John pokes fun at Mani about the reports on practicing pomodoros. John opens up the email on the results on the pomodoros. Mani calls BS on the process because he was not getting the emails, except for Josh. EntreProgrammers discuss the email issues on the results or activity.
Mani asks why they are not happy with Slack. Josh says they like Slack but it gets noisy with all the activity. Mani shares his screen and shows his activity. Chuck still demands to be paid.
Chuck begins the actual show talking about the master process of the Dev Chat TV. Chuck continues to talk about a co-host who bought a video company/podcast who need production. Chuck then continues to talk about developing another arm of the Dev Chat company to do promotion and production. Chuck says this will be a kind of case study to take on this show on the Dev Chat network. Chuck talks about how getting up early sucked but, again he got a lot accomplished for his business. Chuck shares about the sales call he did and how he sees activity coming in on sponsorships for Q1. Chuck talk about shows that sell out on sponsorships in the past.
Mani asks what is the new plan for the pomodoros. Chuck says he is going to stop at noon. John says the big problem he has is there are meeting in the morning. Mani asks if we are going to keep doing this since it is proven that it works. EntreProgrammer talk out things that get in the way for the pomodoros. Some might have to be shifted until 2 pm. John says he thought about committing to 6 pomodoros before noon. Mani says this speed up his day. The EntreProgrammers discuss how they will be accountable to the pomodoros. Each learns they will have to tailor their practice to their needs. John gives reason to why they should be 8 per day before noon. John says they can always do more but 8 is reasonable.
EntreProgrammes talks about ways this will work for them. Josh suggests 6 pomodoros by noon ongoing. EntreProgrammers agree to 6 by noon. Mani creates his owns terms but agrees to the team keeping him accountable. Chuck talks about his exercise and training for a marathon. EntreProgrammers joke about their exercising times and plans for the upcoming weeks.
Thoughts for the Week
John - Check your optimism
Mani - Accountability matters
Josh - Deadlines
Chuck - Implementation is what matters
Full house today, Everyone picks on Josh about being gone and doing some Black Friday shopping. John mentions that finally sold somethings. Josh talks about the recent Plural Sight promotion. Josh talks about the new direction Plural Sight has taking since they’ve become public, in competition with Udemy. Josh continues with the promote terms with had with Plural Sight. John mentions that Josh was on full-on dick mode with the demands or the promotion.
John mention with made about 40k this past month in sales. Josh talks about work with Plural Sight. Josh talks about other sales tactics with existing clients and partners. John talks about the strategies they worked for Black Friday and Cyber Monday. Josh talks about their lists and where sales were coming in from.
EntreProgrammers talk about responses to emails. Josh talks about unsubscribes and more on emails. Josh talks about the membership group from a freelancer. John talks about getting an email from a guy to workout with and meetup. Mani talks about the expectations of communications via email. More talk about nasty customers via email and replying to email. Josh talks about their actual customer base and those who actually buy. Josh shares numbers on sales from the holiday weekend. John talks about getting emails from a coaching client and their services.
Chuck talks about this email list and campaign for onboarding. Chuck talks about sending invitations for chatting on Discord to listeners and hosts of the Dev Chat podcast network. Chuck talks about getting the affiliation material offers together. Chuck says with want to do an offer on Ten Ways To Learn Anything. Josh give feedback on how to implement these offer via email. John talks about a guy who did an affiliate offer using Free link .
Mani shares that he was talking with John about creating a flagship product to generate monthly income. Mani mentions that this could be a Mastermind with a focus on books or book reading. Josh talk about how this idea could work based on how others in the industry do something similar. Chuck ask how Mani is going to test this idea. Mani talks about how he wants to get people behind the cause.
Thoughts for the Week
John - Consistency trumps intensity
Mani - Strategies lead to results…
Josh - It is important not to lose sight of what you set out to do.
Chuck - Trust your gut
John and Mani start the show talking about their Black Friday sales. Mani talks about what he is choosing to put on sale. Mani talks about doing a daily deal, as John says he likes to do bundle sales. John talks about how people how still buy a bundle even if that already own apart of the product, as long as the discount is steep enough. John talks about getting a list back that Josh deleted in the past. John and Mani discuss strategies for making product sales on Black Friday or sales in general. John talks about reading about launches. John talks about the importance of the prelaunch and such steps.
Mani talks about what would be his prelaunch material. Mani says his offering is off and not working properly. Mani asks about when the Black Friday launch with suppose to close. John talks about the sales lasting throughout Cyber Monday. Mani and John talk about recent launches and sales within Simple Programmer. John talks about how this recent launch was bad and not as great as their past sales. Mani continues with the mental toughness product and how the sales were impacted on the marketing side. John continues with the numbers and sales with the cold and warm list. John talks about bringing in an outside consultant the help figure out what is wound because this should be a 100k launch. Mani thinks the product is not aligned with the audience.
Mani shares he created a department in his business call Simplification, with the focus on simplifying things. Mani talks but having one flagship product and those in the industry who offer only one flagship product. John and Mani continue to talk about price increases. Mani talks about his book club, but John talks about turning this into a mastermind group instead of 1k a month. John continues to provide ideas on building out a mastermind model. Mani goes back to how he could find a 100 dollar a month product, service or idea.
Mani asks John about his idea about a book club that looks similar to a mastermind. John asks why he would have a 100 dollar a month business while he could a 1k a month business with the book club idea. More discussion on building a book club… and other avenues that make more sense.
Thoughts for the Week
John - An email list is not necessarily an ATM
Mani - Market research is the key component of any product
John and Mani start the show poking fun at Josh buying a minivan. John talks about problems with the website forms on Simple Programmer. John mentions there were some issues with the content upgrade forms. John talks about creating opt-ins for a new guide. John talks about doing his work for Simple Programmer for the year. John talks more about the content upgrade. John says this upgrade is a 25 percent revenue increase. Mani makes suggestions with pop upgrades. John thinks this may triple the email activity. John talks about looking at some blog sites. John talks about running the marathon and destroyed the time.
Mani talks about buying sites and converting them into money making sites. Mani talks scalable businesses. Mani continues talking about Money Master the Game by Tony Robbins. Mani talks about other ways to increase revenue on book summaries, as well as the idea of bringing on authors. Mani talks about the idea of selling a number of books in the live session. Mani and John talk about getting an author to join in on the book club/master class. Mani gets some suggestions of authors from John. John suggests ways to market that book club event with the author present for a live session. Mani continues with the live component with the book club. Mani asks about who they could get as the author.
Chuck joins the call midway. John suggests someone like James Clear as the book author and live session. Chuck talk about getting some big names on the Freelancer show like Dave Allen and Micheal Porter. Chuck mentions this could be a type of case study for Mani. Chuck suggests lower tier book or author. John says he will email James Clear and help. John tells Mani how they should approach the session/masterclass and book sales from the point of view of the author.
Thoughts for the Week
John - Double down.
Chuck - Partial done is close to being done.
Mani - Try to find out how to make your business scalable
John opens the show and throws off Josh. John shows his new Bulldog Mindset designs. John talks about using 99 Designs. John talks about trying to find a non-gangster look for the Bulldog Mindset logo. John talks about how he chose his logo and merchandise for the BullDog Mindset. Socks are on the list for Bulldog merchandise. John talks about making a mistake with hiring a designer/WP helper. EntreProgrammers talks about design creation and branding. John talks about hiring a pixel artist and membership for YouTube channels. John talks about the audiobook final being out. Josh shares about capital gains and opportunity zones to save on taxes.
Mani asks questions about his email sequence and how to optimize the chain of email for more impact. John gives some comical suggestions with USDA meat and such. Mani talks about the PDF downloads and how his audience is downloading them. Josh suggests ways to do email marketing. Josh talks about those making the sale on the book summaries. John and Josh talk about building trust on a product like these book summaries. Josh talks about how he does not like indoctrination campaigns. Chuck gives some suggestions based on his business. Mani asks for more about his email sequence. John goes with Mani embodies the result as a way to gain trust on the sale of the products.
Chuck talks about creating a listing for show notes and development. But no one showed up for the interview for show notes interview. John chimes in on how he would go through the process. Entreprogrammers look at the posting and make suggestions on how to weed out people with your posting. Chuck talks about the kinds of who notes he wants for the Dev Chat TV Podcast. John suggests ways to look for the right person for the job. Josh talks more about hiring and interviewing. Josh gives suggestion on hiring local.
Thoughts for the Week
John - Hire people for the jobs they are good at
Chuck - Coaches
Mani - When something is working, go hard on it
Josh - Coaches as well
John and Chuck talk about Google Hangouts disappearing soon. Also, finding out ways to do the mastermind call. Chuck talks about using zoom.us for recording the podcast call. Chuck talks about using repurpose.io. Chuck talks about some marketing and email marketing for the sponsorship for the podcasts, and get help from John to execute the plan properly. Chuck talks about working with another developer to help with Podwrench. John suggests getting a sales person to sell sponsorships. Chuck talks about possible working with affiliates. Chuck talks about selling sponsorship for 50 percent off.
John talks about waking up early at 6:15 am, and creating content and materials for Bulldog Mindset, and memberships. John talks about optimizing and creating content for YouTube. John talks about getting into Real estate and invest in some building in the local area. John talks about selling his options. John mentions hiring a coach for the next marathon. John talks about people taking the Bulldog quiz. John talks about creating goals for who he wants to become in all kinds of areas. John talks about the positive return on hiring a coach for things you are lacking in, rather it is in business or health. Also some talks about the upcoming audiobook, just waiting on Amazon.
Thoughts for the Week!
John - Use Coaches
Chuck - Productive procrastination
We’re Live! John mentions having to hop off soon. John mentions that Josh is not on the podcast because he was not happy with the result they have been getting with the membership drive. John sarcastically says people don’t want him back because no one is signing up for memberships.
John talks about kicking some ass as he is back to work. John gives a rundown on the things he has accomplished over the week. Mostly get stuff ready for the Bulldog Mindset materials. John says Bulldog Mindset is looking good. Also some good numbers on the quiz.
Chuck asks about launching content under the Bulldog Mindset brand. John talks about reopening the Simple Programmer website and other things that allow them to market the new products and services. John talks about hiring a pixel artist to create emojis and badges for the members. John talks about waiting on the new podcast to get approved and the ACX book.
Mani shares that he was working on automation and clean up things. Chuck shares how he is working with Zapier and other tools. Mani asks about Chucks email list. Chuck talks about setting up and figuring out what to do for his lead magnets. Chuck and John talk about the Affiliate Gauntlet. Mani and Chuck talk about selling products to his list.
Mani suggests using his list to sell products. John asks about the size of Chuck’s email list. John further explains the Affiliate Gauntlet. Chuck says he hired a developer to help build out Podwrench, to speed up the process. Chuck share his ideas about a course to teach people to get started with Rails. Chuck talks about creating a program along the lines of Developer Freedom.
Chuck talk about creating a subscription program that will teach developer to get into Developer Freedom. John says these ideas might be another brand and business. Chuck says all these plans are going to go under the DevRev brand. John says that Chuck needs to get the podcast production to run without him. Chuck talks about hiring someone to sell Podwrench once it is done.
Chuck talks about freeing things up so he can focus on Podwrench. Chuck says is a very excited about his work so far. Mani asks why he is excited about the new found excitement. John says since he has made the jump to get back to work he is excited too. John shares that he is reading the book “How to Kill a Hydra.”
John continues to talk about the proving yourself phase that he learn from the book. Chuck talks about how he has changed and how the things he wants has now changed. Mani continues with mocking around with the Automation topic. John talks about tweaking things and how he does things one YouTube to increase in other areas. Small tweaks everywhere leads to Huge impacts.
Mani and John talk about the effectiveness of emails and data to capture more values. Mani says email automation is the big scary monster. Johns says some of the most profitable things he has ever done, he did in an afternoon.
Mani talks about those who write a new email sequence every time. John says it is dumb blind persistence. John talk about the biggest losers in life are the people in the Menza Meetings. They don’t apply themselves, John says.
Mani says when you start to expect things to get easier, you are fucked. John says that 10X Rule is a good book. More talks about automation.
Thoughts for the Week!
Mani - Expect it to be 10X harder
John - Find evidence of why you suck and not a badass
Chuck - Figure out why you are doing it
We’re live. Josh ask if Mani was standing at his desk. Josh says he has runner knee. Mani and Josh talk about standing and actively standing and working. John talks about the intensity of running and being on a call at a treadmill. More talks about exercise and working at the same time. Mani talks about listening a being at a stationary bike.
Mani talks about draw.ioand automation work. John talks about the work they are doing a the blogging course. More talk about up selling on products. John talks about milking the sale of a of product. EntreProgrammer talk about marketing strategies on up sales.
John talks about converting your audience and gaining sales. Mani and Josh talks about the percentages and sales on cart values. John talks about the opinion on up sales on course. More talks about strategically pricing a product and up selling later on.
Mani talks about selling a product without discounts. Josh says with will no work. Josh says the time limit and scarcity make the sale. John says you have to have scarcity to sell the product. Josh says you will get clicks but not sales without discounts and scarcity. Josh talk about when people will become a customer.
Josh talks about working on ways to not have to keep on doing the up sales. Josh says you can take the up sales to the bank. EntreProgrammer continue to talk about the Meditation Course as an up sales in Mani’s sales cart.
Mani jumping into talking about membership and how it changing the game. John talks about kicking ass this week and waking up 6 am and hitting the Pomodoros. John talks about doing the Bull Dog Mindset and logo design. John talks about the quiz for the Bull Dog Mindset.
Mani talks about how John should do a live video on YouTube once a month. John talks about charging 5 dollars a month for the membership. John talks about hopping on a coaching call and making 1500 dollars for one hour. John talks about how he only want to make a live stream for just the members. John talks about his content syndication plan.
John talks about recording audio for The Stop Being Lazy book. Mani ask about the book sales. John give to numbers on sales and revenue. John think he is making 5 sales a day. John talks about doing the audio and adding more content because it was not written by him. Josh talks about doing the audio first then the book can be written. Mani talks about how Gary V. and others ad lib the book.
John talks about hiring a cheap audio editor for the book. Entreprogrammer talk about reading an audiobook and doing a great job. Mani talks about natural sounding reading and emphasis in audiobook. More talk about audio books and professional readers vs. authors reading the book.
John talks about the subscribers for the Bulldog Mindset emails. John talks about the clicks on the Mental Toughness emails. John shares his email for the Bulldog Mindset coaching. John says he has 57 opens and several clicks. John talks about only having 5 slots.
Josh talks out wrapping up the course and workflow with Jason. Josh talk about doing a membership push with John help with creating a video for the offers. Josh says he is not changing the offer. Mani jokes about firing John if he does not move the needle forward on the business. Some talk about WordPress generated passwords.
Josh talks about making a mistake with custom field and APIs. John talks about after this month they are going to do themed months and content. Josh talks about doing a split test with emails with half with Johns name on it. Josh talks about doing a membership enrollment with increase price if John’s name brings in more people.
EntreProgrammer talk about doing a Getting Over Your Fears course. Josh and Mani discuss which course might do better with sales. EntreProgrammer discuss which topic will do better, Metal Toughness or Getting Over Your Fears. Mani talks about a keyword research on controlling emotions vs. controlling anger.
More talk on keyword research. John talks about how these keywords fit into how the audience is looking to change. EntreProgrammer research the top hitting keyword to further their reach on course topics. EntreProgrammer make jokes about keyword for drunk driving.
Thoughts for the week!
John - Don't underestimate hard work
Josh - Don’t drive drunk
Mani - Cutting off work at a certain time.