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Entreprogrammers Podcast

Entreprogrammers is the podcast for developers that are striking out on their own! Join John Sonmez, Josh Earl and Derick Bailey and be a fly on the wall as they talk about everything that they are going through - the ups and downs, the highlights and depressing lows. Nothing is spared in this no-holds-barred look at what it really takes for 3 developers to engage in entrepreneurial activities!
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Sep 17, 2018

0:15
We are live. John and Mani are at Thrive Conference. Not related to Thrive Cart or Themes. Chuck mentions recording some 14 plus EntreProgrammers podcast this week. Chuck also mention some new signups the the My Story podcasts on the Dev Chat TV network. Chuck explain how the My Story shows fit into the Dev Chat TV network.

4:00
Chuck continues to explain the type of guests on the My Story Podcasts. Josh talks about interview he did with student of Jason Humphrey. Josh and Chuck talks about their guests and topics that are most interesting to them. Sharing all kinds of perspectives.

7:00
Josh ask about the unique guest on the Dev Chat TV network. Chuck explains some of the dynamics between the panelists and guest. Chuck talks about the different perspective and diverse outlook of the panelist on the podcasts. Chuck share that this diversity helps him learn new things.

11:00
Chuck talks about the freedom and goals he is working on with his business coach. Chuck says he is going to work hard in the next few months so he can step back form the business. However, he does plan to have a passion podcasts that he want to continue with. Chuck says this shows are on Podcasting and getting a job or working in the business.

14:00
Chuck says his only issues is time and having a lot of things to do. Chuck talks about getting in to automation and building out systems. Chuck says he is traveling and still working on his book.

20:00
Chuck ask for a suggestion if the needs to hire someone else to handle the sponsorship scheduling. Or should he continue to have Michele do the podcast production and sponsorships tasks. Chuck mention he needs more help with sales calls and selling sponsorship spots.

23:00
Josh thinks a non-skilled person can handle this. Chuck says the outreach for sponsorship might get automated to some degree. Chuck explain his plans for outreach. Chuck says he just trying to figure out how to automate the task in the business.

28:00
Chuck mentions how he needs people that work for him to help, if needed, to create process. Josh says the good salesperson is a good relationship person. As far as Chuck looking to fill the spot for sales calls. Chuck says he does not want to bring someone in, thinking they have a long-term job. Josh thinks he needs to hire himself a figure out the process.

35:00
Josh says getting clarity and honing in on the actual work is difficult. Chuck ask about things on the Simple Programmer end of things. Josh talks about another launch he is about to do. Josh says he is excited about how the contents is coming together. Josh says he is really looking into the prelaunch material.

38:00
Josh and Chuck talk about content creation and marketing content like Jeff Walker. Josh talks more about video material and content for people to engage with.

45:00
Josh talks more about creating content with John. Chuck talks about the tactics with writing a book and Getting a Job and creating or locking in the theme of a hero’s journey. Chuck talks about how his process is working with writing his book.

55:00
Josh talks about rerunning the Plural Sight campaign. Josh talks about the reduced commission from Plural Sight. Josh says this course feeds into the membership. Josh says he is hoping for a 250 sales to boost the membership.

1:00:00
Chuck ask about using WooCommerce but there was an issue with completing the sale with PayPal. Josh says there are always issues with people paying with PayPal. Chuck and Josh continue to uncover issues with the lost sale on Chucks WooCommerces store.

1:05:00
Chuck explains the content of his early copy of this book. Chuck says he is interested in doing some webinars soon. Josh says with launch will be different without John. Josh says this is a good test to see where they are.

Thoughts for the Week

Chuck - Be willing to challenge what you think the way things are.
Josh - We tend to procrastinate on the things that are most important

Sep 17, 2018

0:15

We’re Live! John is back from vacation. Chuck sporting his Javascript Jabber wear. Mani comments on the cooler weather coming soon. Josh jokes about the small weather changes in San Diego. Chuck continues the talks about the 69 and below weather in CA. Josh talks about the -15 degree weather in Pennsylvania. 

4:30 

Josh talks about the bulge at the bottom of his computer and it needing a battery change. Josh talks about the features of his new MacBook, and how he doesn’t like it. Josh can’t wait for his old computer to get back. More tech talk about computers and John having issues with playing back YouTube videos. Josh talks about double dongle commercial. 

11:30 

John talks about getting back to work and just interviewed James Clear. John mentions getting his slides done for FinCon. John talks about his strategies and his talk for the event. 

15:00

John and Josh talk about their SEO and other lists of things they need to do for Simple Programmer and John’s side projects.  Mani asks if they have an editor. Josh talks about working with their outsource content editor. Josh mentions that the title and backlinks are most important for them. More talk about content creation and things that work now and the types of content that does not bring traffic anymore. 

20:00

Josh ask if anyone wants to write a blog post about interview questions. John and Josh talks more about questions and content for their site. Mani ask more about their editors fees and time it takes. More talk about link backs. Mani mentions a membership site transition. 

27:00

John mentions reading Blue Ocean Strategy. John continues to describe the courses and subscriptions models of businesses. More on what a Blues Ocean business is about. Josh talks about building the business like ax PluralSight. Josh thinks that a podcast is what the business needs.  Josh talks about their subscriber numbers and the direction he would like to take his podcast. 

34:00

John suggest that Chuck take care of the podcast production for Josh. John suggest the podcasts run under Chucks network and they can share sponsorship. Mani talks about a blogger he really enjoys to follow. Mani talks about the problem with the celebrity businesses or business models. Josh says he like what he does right now, but would like to do the same thing and have the business grow.

40:00

Josh mention Zigziglar’s business model. Josh thinks this will be a good experiment since there are a lot of things starting up. John talks about the presence that he might have in the Simple Programmer business. Mani ask why would they Josh and John would want to redo the business model, but only with Josh in the seat. Chuck gives his ideas with what Josh could do in place of running Simple Programmer. 

47:00

Mani says Simple Programmer says that Simple Programmer is the Kingmaker as a business model. John says you have to business brand first. John talks about being exposed to the brand at different times. John continues with the introduction to point of sale. Josh talks about the sellability. Josh continues with the time people enter into the business or engage with the content. 

55:00

Chuck gives his view on what Simple Programmer is without the help of John’s celebrity. Josh talks about how they have had thing fail when they hand it off. Josh talk about running a business similar to Udemy. Josh talks about help Jason out with the course creation for their community. Josh talks about what he learn with building out the community and coursed and then replacing the hosts. 

1:02:00

Chuck talks about reading the book “The One Thing.” The pertains to the podcast production software PodWrench and working on the network. Chuck talks about moving to Google Calendar, away from Schedule Once. Chuck explain how they are using the calendar for appointments. John suggest moving to his process with Assistiant.2, a chrome plugin. 

1:05:00

Chuck talks more about scheduling appointments and stuff within the podcast recording process. Chuck talks about the Show Runner material for running the podcast without him. Chuck mentions that a few of his sponsors wanted live ads. So in October Chuck is moving to live ad reads in the podcasts shows. 

1:10:00

John suggests some automated features for ads reads and show notes material. Josh says there are podcast services that offer a full service for podcasting, but if Chuck had software it would be a game changer. Josh continues with disrupting the market with podcast production software. 

1:20:00

Chuck talks more about getting people on the show in an automated fashion. John talks about what Richard Branson with with T-Mobile as an example. Chuck talks about just solving his own problem. Chuck mentions that they are two show he would like to do as podcast shows, and step away from hosting most of the shows. 

1:25:00

Chuck talks more about podcast production with authors or technically savvy guests. Mani mentions a podcast call Optimize Daily.  Josh talks about using podcast as a conversion for memberships rather than a traffic generator. Josh talks about his ideas with Copy Chief. 

1:35:00

The EntreProgrammers discuss podcasting and marketing tactics for memberships and courses. More talks about podcasts tailoring for membership. John talks about Tropical MBA podcasts and how it drives membership. Chuck talks about John coming in periodically on the podcasts and writing posts for the membership. 

1:41:00

Mani talks about BiggerPockets Podcast and their business model. 

Thoughts for the Week! 

Josh - Pruning 

John - Variation is the enemy of progress 

Chuck -  Focus on the things that matter

Mani - Don’t build a personality business   

Sep 12, 2018

0:15

 We’re live. I believe. Josh talks about getting emails from Chuck. Chuck mentions going back to shaving his head.  Also, Chuck mentions that things are getting better and is very busy. Chuck talks about how his WooCommerce was not working for him. So no sales for the pre-sale on his new book. Chuck talks about more issues with the commerce site. But immediately sell 5 books as soon as it was set up. 

4:00

Chuck talks about extending the deadline on the pre-sale since there were issues with the site. Mani asks about open and click-thru rates for emails and other marketing tactics. Mani asks more about the email open analytics. Josh mentions that he might be better off looking at the Google analytics. Chuck says he is matching peoples expectations on the price. Chuck mentions learning a lot from this launch and being able to do better next time around. 

9:30

Chuck mentions other simple mistakes he made like not sending people to the landing page form the e-commerce site. Josh says welcome to the club of marketing and e-commerce mistakes. Josh talk about all the moving parts of shopping carts and WooCommerce. Chuck talk more about the issues with his shopping cart and web page. 

14:00

EntreProgrammers talk about mistakes with marketing and more simple mistakes on top of it all. Chuck talks about focusing on having his business run without being involved. So no recording podcast with the other hosts or panelist on Dev Chat TV. Chuck mentions that he needs to have more of a presence on YouTube to help the traffic on the podcasts. 

21:00

Chuck talks about possibly releasing the podcasts as video on Youtube. Also, some talks about getting the podcasts on Spotify. Chuck says that he does not like certain podcasts hosting sites. Mani talks about moving his website to a different hosting site like Liquid Web. Josh talks about being on a custom Digital Ocean system. Mani asks about using Simple Programmers web guy for help. 

25:00

Mani talks about moving his content around on his website for 2000 Books. Mani talks about getting some help moving his web content without ruining the activity and other stuff. Chuck asks about why rebranding from 2000 Books to 10X Books.  Josh suggest not doing this all at once. Josh suggest cleaning up the site, moving to a new host, and working on the domain name as a safe way to move the site. Josh and Mani talk about making the transition smoother along with not ruin the Google traffic. 

32:00

Chuck suggests creating another site or duplicating the site them running both before taking down the older. Josh asked about DNS and other things to think about website directing. Josh suggest setting up the DNS. Josh talks about Simple Programmer traffic and website information. 

40:00

More talks about indexing and redirecting. Josh talks about changing EngineX and rolling back sites.  Mani says he feels more comfortable hiring someone to do this for him. Mani asks if they know anyone who could help him. Mani says he thinks he knows who he wants to hire. 

 45:00

Josh suggests asking about the migration services and waiting to change the domain last. EntreProgrammers talks about growing out their websites. Manis asks about Josh's selling of the memberships and course sales. Josh talks about testing and issues with Zappier. 

52:00

Josh talks more about issues and getting help from Podia. Josh talks about activity with the memberships. Josh talks about more plans with the community and memberships. Josh talks about the how he had to change the name of the community. 

1:00:00

Josh and Mani discuss the thing they did that could have made the launch more successful. Chuck talks about doing something similar. Josh talks about the types of groups that they could sell membership or subscription too. Josh suggest to Chuck to start a community around the course Chuck is creating. 

1:05:00

Josh talks about selling automated products and prices. Mani asks about Chuck course and possible membership group. 

Thoughts for the Week

Chuck - Focus

Josh - Let go of things that you can have someone else do

Mani - Products make you money, system make you a fortune

Sep 3, 2018

0:15

 We’re live. John in progress talks about a 15 person meet up in Barcelona. John mentions the numbers he gets on engagement on Instagram. John says the engagement numbers are better than email. John says that he is basically doing an email via Instagram. 

4:30

Josh talks about selling sponsorship for spots on Simple Programmer. Josh mentions that the spots were filled immediately. Josh continues to talks about the membership stuff in Simple Programmer.

8:00

Josh and Mani talk about the course, How To Market Yourself, and how they are working out the marketing material. Josh continues to discuss the community and courses he is helping market with a client. Josh talks about his launch is for next month. 

10:00

Mani asks if they are getting a discount from Plural Sight. Josh talks about doing a test for another client’s product marketing. Josh continues to talk about the strategies he learned to get the marketing strategies on point. Josh talks about working with pop-ups. Josh talks about testing the opt-in rates. Mani asks about testing with  Two Step Carts. Josh mentions that Podio does the same thing. 

19:00

Josh talks about cart abandonment and how their system works at the checkout. John talks about how million dollar companies are able to hire people to do all their testing. Mani suggests that how retargeting could work, but Josh should hire someone to hire someone to do it for him. 

23:00

Mani and Josh continue to talks about their strategies for marketing, and outsourcing. Josh mentions using banners as something different in marketing. Mani and Josh go back and forth on testing and marking emails. More marketing and email discussion. 

29:00

Josh talks about using a timer with the banner. Mani shares a story about a marketing strategy with coupons and collecting emails to build a list and get more sales. Josh talks about using a wait list page and filling out forms for membership. John talks about the psychological effect of coupons. 

35:00

The EntreProgrammers continues to discuss the using coupons. Josh says he may segment the new coupon idea geographically. Josh talks about the new Asia subscribers and traffic form the email list in the US and other counties. Josh talks about the unopened email form those in Asia. Josh says the US subscribers have twice the engagement after that fully subscribe. 

40:00

Mani shares some comedy relief from a comedian who talks about negotiation between the different nationalities. Charles mentions having a great week and has written 6,000 words on this book, and is up for pre-sale. Chuck mentions that the book should be complete soon. John talks about helping Chuck with the information he needs to launch on Amazon. Chuck mentions doing a self-publish on Amazon. 

45:00

Josh and John give Chuck some pointers on how to launch directly and on Amazon. Chuck talk about implementing an opt-in page along with the book. John gives the rundown about how to launch from book, Kindle, to audio. Johns says this is a great way to not compete with yourself on Amazon. John says the order should be a printed book first, Kindle, then audio with extra content with a relaunch between each format. 

50:00

The EntreProgrammer give their best ideas to Chuck to have a successful book launch. John and Mani discuss that the book launch in the first format should be hardcover and softcover later. John says the Kindle book will hurt the printed version because of the price. 

55:00

Chuck says the book form him is apart of a course and should be relaunched multiple times with each format. Chuck says he is very interested in raking and build his product offerings. 

Thoughts for the Week

John - Pick the difficult path

Chuck - Your vision is going to change…

Josh - Scarcity is everything 

Mani - You have to walk the path of complexity, to get to simplicity

 

Aug 24, 2018

0:15

We’re live. Let’s take off our shirts and talk. John is still in Barcelona, and John gives a rundown of other travels after vacation. Chuck mentions some other avid listeners of EntreProgrammers and some activity at VidCon. Chuck talks about the stages of his business and work. Chuck talks about his activity and automation in Zappier for last week. Chuck shares his strategy using Zappier for reminders for podcasts. 

 5:20

Chuck talks about moving off of UpWork with Michelle to a paid salary contractor. John talks about the situation now for Chuck business now rather than in the past with former contractor or workers. Chuck talks about the result he needs with his employees and what they need to document. Chuck continues to talks about the processes he needs to know in his business with John. 

11:00

John talks about processes and how Grant Cardone manages things. John shares his thoughts on how he would run a service-based business. Chuck shares his thoughts with working with his contractor Michelle. Chuck shares other kinds of technology he uses to run the production of the podcast with Michelle’s help. 

15:00

Chuck talk about using PipeDrive and Notion for the business.  John talks about saving of money on services, but how things are flowing in the business. Chuck talks about how to work with Notion.  Chuck talks about other DevChat show he host on his network. 

19:00

Chuck talks about wanting to start on Python show, but has no experience with the language. But he has the knowledge in place to easily start a show and find sponsors. Chuck talks about the automation for social sharing. 

 23:00

John and Chuck talk about using an intern to help with content and building other arms of the business. John talks about what task he would like an intern do to help build the business. Chuck talks about his team meetings with Michelle along with getting his book started with 10k words. 

28:00

Chuck ask about the things John does in the business. John talks about the plans he has for “The Bulldog Mindset.” John talks about working on the “Bulldog Mindset” first them helping with Simple Programmer material. Chuck asked if Bulldog Mindset was separate from Simple Programmer. John thinks this is a separate thing. 

33:00

John and Josh talk about how their business has moved away slightly from programming and coding, but they still love it. John says they are no longer making the pizza. John mentions the duties of a content creator verses on being a business owner and podcaster. 

37:00

Chuck talks about sponsors being late on payments and such. Chuck talks about partnerships. John shares his idea with a 50k reserve with their Simple Programmer account. Chuck and John discuss their ideas for reserve accounts. Chuck asked if John is working on the Bulldog Mindset book? Josh mentions he is working on the Instagram platform. 

45:00

John says that even retired, he like busting his ass and still building other kinds of businesses. John says he is growing in the sponsorship area in the Simple Programmer business. John says he is still connected to the Simple Program channel, which should be separate from Bulldog Mindset. Chuck talks about a self-publishing platform. John talks about helping Chuck with his book launch. 

50:00

John shares reviews on books and how they leverage to do so. John shares more about the different tasks to launch book. John talks about the optimal price for the recent book. Also having a meeting with Chuck to talk about marketing his upcoming book. 

56:00

Chuck asks about what John uses to write the book. John says he used Google Docs. John says he would do about 200 pages. John talks about the nuances of selling on Amazon. Chuck talks about how he wants to launch his book. 

 

Thoughts for the Week

Chuck - The buck stops here. 

John - Pain is good. 

 

Aug 17, 2018

0:15
We are Live! John coming to us from Barcelona. Chuck suggest ordering a Topas. Chuck talks about numbers dropping because on the IAB Tracking system for podcasts. Chuck gives info on how Apple podcasts app relay tracking to host systems. Chuck mentions this due to what the sponsor Digital Ocean was expecting, but the tracking had changed since iOS 11.

5:15
John says that Chuck should not change the pricing according to the new tracking system. Chuck asked if should steer away from the gold standard as far as pricing goes. John suggests not to put if you foot in your mouth. Also some talk around keeping prices constant according to traffic. Chuck says the sponsors pay based on traffic. Chuck said he wants to deal straight.

10:00
John says he would not say anything on lowering prices base on the changes. Chuck said he will put the rates on podwrench.com. Josh says that Chuck should ramp up on offering additional value. Chuck says he might do something like showing how to use the sponsor product as a bonus. John talks about be forthcoming and how that can hurt you. Josh talks about what they are promised and what they’re getting.

15:00
Josh says this is based on what was happening historically. The number of downloads do not correspond to the numbers in traffic. Josh mentions asking for their numbers or using some sort of tracking to figure the actual numbers. John says if you are getting paid on conversations then he should charge more. John gives some examples of their affiliate on Bluehost since they are controlling the funnel.

22:00
Chuck says a lot of sponsors want to spend the money to feel better because they feel like they are doing something. Chuck talks about KendalUi\I and how they are getting value out of sponsoring DevChat TV. John says we live in a bubble of people tracking conversations. Josh makes a funny correlation to casinos and sponsorships conversations.

27:00
Mani pops into the mastermind, immediately the topic switches to Facebook Ads. Chuck talk about his open rate and click thru rate on a recent email. John, Josh, and Mani talk about still getting emails for Traffic and Conversion event after unsubscribing. Mani talks about emailing for a long time, and warming up the audience. Mani talks about how people are so afraid of emailing the list.

33:00
Mani mentions talking to Jason Hartman, about emailing a list. Mani says even he could write an email to sell his products. Chuck talk out thinking about run ads to Facebook. Mani talks about running the email promotion to Josh’s email lists. Mani talks about starting a campaign for his promotion. Mani continues to talk about getting 7 dollars per customer list.

41:00
Mani talks about learning to campaign with real money burning. Mani says that the costs for marketing is the prices of repetition. Mani talks about the money he spends to see what would happen. More discussion about the marketing strategies and behavior of the audience. John says this makes the Facebook marketing strategies profitable with the re-marketing.

50:11
Josh talks about remarking and how it works. Mani talks about how this was a learning experience and how they could run ads to Facebook if the wanted too. John mentions the book, Thinking in Bets. Which is about putting money on the line. Mani said he could not do his ad spend right away on Facebook. John mentions that Instagram might be the future of advertisement. Josh mentions that Facebook is losing their hold on advertisements.

58:00
John mentions the engagement on posting a picture on Instagram. More talk on rerunning ads on Facebook. John talks about ads from a supermarket. More talks on email emails and marketing.

1:10:00
John talks about doing a contest among themselves. Josh talks about more how sending more emails verses bringing in more money.

Thoughts for the Week!

Josh - Curiosity is powerful! Confusion is the death of the sale.
Mani - The learning happens when you are forced to deliver results
John - Content is King!
Chuck - My phone is my work avoidance

Aug 16, 2018

0:15 

We’re Live! Josh is moved and partially unpacked in his new home. 3X the work he expected. EntreProgrammers discuss the trail of moving. Josh talks about how did not get anything done during the move. Josh talks about trying to move with children in the house. Mani talks about minimizing the things you own. 

5:20

Chuck compared Josh’s move to life lessons he learned about stuff you have to do, and the extra stuff you did not know you had to do. Josh says the stuff they moved was sentimental materials. Move talk about sorting through your belongings, your business, and life in general. 

9:30

Mani asks if their emails for their re-run on the 10X Productivity course is going to launch again. Josh talk about the up sale that Mani has in place for the product. Josh and Mani talk about the new variables in the product since Josh and Mani are doing this without John. Josh says he is going to do 4 email for this promotion. 

14:00

Mani talks about the upsell products that are apart of the promotion. Josh and Mani mention that is 29 dollar promotion for a couple of the products. Josh and Mani discuss raising prices where they can. Mani mentions why he is doing these crazy tests, and he looks at the EPC numbers. Mani asks the bump should be higher or lower. Lower is probably best according to Josh. 

25:00

Josh continues the discuss the actions and plan around the past promotion he has done with Mani. Mani says there is nothing like being in front of the right people at the right time. Mani asks if this list is going to be on a different list. Josh says this list is some 37K people. 

30:00

Mani asks about the difference between the Simple Programmer and Sublime list. Josh and Chuck talk about having to lock their office doors to keep the kids out of the office. Chuck talk about being frustrated with not being able to get work done. 

35:00

Chuck talks about the problems of trying to sell his parents house. Chuck share more about his idea to write his book on release on labor day. Chuck talks about his ideas to write 1500 words per day for the book. The book pre-sale is at devchat.tv/shop. The course and book are at 50% off for now on pre-sale. 

39:00

Mani and Josh talk to Chuck about ideas on how to pitch the book and course to Chuck’s list. Josh suggest going to the audience and doing a webinar to figure out what the need. 

45:00

Josh talks about a customer who bought a 10 dollar course on Udemy. Chuck talks about sending out emails and doing a webinar later this week to pitch the book and course. Mani talks about sending a non-sales email about creating excitement for the products. Josh asks how he is delivering the course content. Chuck says he is using WP courseware on Woocommerce. 

50:00

Chuck talks about finding a plugin for woo commerce to help thank your customers. Chuck talks about other ways he is using the Thank You page. 

Thoughts for the Week!

Mani -  Commitments or Pre-Commitments

Chuck - Killing Procrastination

Josh - Getting an assistant  

Aug 16, 2018

0:15

John talks about his 12 hour trip to Rome. John talks about starting a podcast call Mic Check. John mentions visiting only 3 countries this summer. John says he is glad there are more EntreProgrammers, because he can now sleep during the show.

5:30

Chuck mentions going to Podcast Movement 2018 and talks about the events that took place during the conference and the best take aways of the conference. Chuck talks about the new tracking research he learned about from the conference. Also some ideas on how to pull tracking numbers form 3rd party services. Chuck talks about talking to Self Publishing School for a book. Chuck talk about doing so videos for subscribers

17:00

Mani ask about downloads verse subscribers on the podcasts. Chuck talks about creating book for React, JavaScript, Python, etc., and explain the concepts in the book for newbies. Chuck talks about he idea to do consistent production launches and create a continuous incoming. 

23:00

Chuck talks about talking to he audience. Mani thinks Chuck could sale the product, or a pre sale, before he makes the videos. Mani talks about transparency in the product sales and testing. Mani talks about selling his course before he makes or create the content. Mani talks more about testing before selling to the public. 

29:00

Mani says to get over to subconscious fear of selling. Chuck talks about opening sponsor spots on his podcasts where he could talks about his product. Mani talks about how to use lead magnets to evaluate what people want. Chuck asks about what is in Rome for John. John says he is going on a cruise later in the week. 

33:00

Mani ask about the Podia , a course software company, affiliate promotion. Josh thinks it was a disaster or did not go well for them. Josh talks about the emails he wrote  to the 86k people an no conversions and no sales on day one. Josh mention that subscription software is not reality their thing, but courses are key for them. 

40:00

EntreProgrammers talks about selling 2X4s to build a hypothetical house in the entrepreneur world. Josh gives his thought a bit early. EntreProgarmmer talk about making course about how to create courses. 

50:00

Josh talks about doing a test launch for another client selling more courses. Josh talks more about the courses he will be working on in August and some idea he has for the community. Mani talks about marketing strategies of other entrepreneurs and how they increase conversions and sales. 

1:00:00

John talks about paying for coaching to push you ahead on a full-time job before becoming an entrepreneur. John says it depends on on the kind of coaching you do.  Mani mentions that he is working on video upsets scripts. Mani talks about he recent affiliate launch. Rc

Thoughts for the Week! 

John - The key to figuring out where you fuck up now, it in the past

Chuck - Get out of your comfort zone

Josh - It either I good Idea, or a good story

Mani - Shrink the scope, keep the discipline 

Jul 30, 2018

Josh and John discuss the Simple Programmer business and product discount for members. Discount starts at 50%.  Chuck joins and talks about landscaping and yard work. Yes, entrepreneurs do yard work too. More promotional talks with Mani and Josh. 

Jul 30, 2018

Chuck and Josh start off talking about golfing and working on the yard. Chuck talks about some sponsors paying late and working on the podcast business. Also some discussion on how sponsor/business works. 

 

Jul 30, 2018

John, Chuck, and John discuss Josh’s recent trip to Ireland with hisPerry Marshall group. Again more talks about the heat wave and retreat talk. John talks about changing his youtube channel to BullDog Mindset. Chuck talks about landing more sponsors for Dev Chat TV Podcasts, and much more!

Jul 30, 2018

John and Mani only today. The show must go on. John and Mani discuss getting ready, but never being ready ever. John talks about taking the shot anyway even if you are ready or not. Commit first! 

Jul 30, 2018

EntreProgrammers talk about upcoming international travels, Interview Cake and upcoming collaborations and much more!

Jun 30, 2018

0:15

Josh is currently in Ireland. Chuck mentions that John forced Josh to retire. Also, some talk about the climbing stock of Plural Sight Stock, and how other are wishing the bought when the prices were low.

3:15

Chuck talks about mentioning to his cohost that he was not going to host with them for a few weeks. Chuck mentions putting to use the extra time to reach out to sponsors and getting some leads. Main talks about persistence at its max, and how to strategically leverage your persistence.

7:10

Mani talks about open and unopened emails with email marketing. It does not necessarily mean that they are not listening. John mentions Ultimate Sales Machine by Chet Holmes . Mani mentions how the recent launch went for himself and John. Mani speaks about the meditation product and the price point. Mani talks about how John sells on Youtube.

11:30

Mani talks about going into sales pitches in a very careful manner, so it does not look like a money grab. Mani continues with selling out youtube.

14:00

Chuck talks about the placement of the marketing pitch on youtube videos, and the strategics on giving a proper offer. Chuck talks about the body language the relays via the videos during a pitch. Mani says there is nothing wrong with giving a pitch.  Mani talks about how sleazy is easy to see on the video. Some talks about Alph M Channelon selling.

20:00

John talks about his ideas and strategies for completing a pitch. Mani talks about how they’ve learned a lot with this last launch. Chuck says that if John was talking more about Meditation on his channel sales might have been better for him. Mani talks about his strategy for connecting the feeds of the two videos created by himself and John. Mani talks about doing priming and creating pre-content. John says he would change the price point of the product.

27:00

Mani talks about thinking about you pitch when making a product on Youtube. John talks about being contacted for a casting director to a home improvement channel and want him for a host. John says he is going to do a demo reel and if get the gig he will be a host on a home improvement show. Chuck says they will be famous by association.

32:00

Josh and the EntreProgrammers mention that this home improvement show might similar and base on Air BnB type homes. Mani says after this, John could sell anything on Youtube if this goes through. John talks about hitting on the elements of urgency. More talk about clicks and pitches.

37:00

Mani says he cannot wait for John to sale like Alph M channel. John says he like SAX brand for underwear. John says he decided to undertake a new book “Bulldog Mindset.” John says he is working on a book proposal for his agent. Johns says he has all the outlines and all he has to do is write. Chuck ask about his workflow for prepping for the book. John says this book is going to be 80,000 words. John talks about the pricing and pricing of creating a book. John says writing smaller book to keep production cost down to make money.

44:00

Mani asks about the process for John’s next book as far as writing. John say he is going to focus on the manuscripts and proposal. Mani talks about how the Cast Director is probably looking for his personality. John reads the email he got form CBMC. Mani suggests the John should go to Best Buy to buy a camera holder before his interview with CMBC.

Thoughts for the Week

Chuck - If you need time, take time.  Work on your business, not in your business

John - Always have a hustle

Mani - If you don't pay, you will not get anything out of it

Jun 14, 2018

0:15

 We’re live. John is currently on a house swap vacation in 10 degree cooler weather. Josh is talking about having San Diego on his weather app and loves the weather. Mani talks about his recent launch, 600 clicks, 17 sales at 300 dollars. Mani mentions being asked to unsubscribe some people on the list. Mani talks more about the logistic of the launch and email writing. 

5:00

Mani talks about a 502 error and trying to figure out the issues with the sales page. Josh gives some feedback on the Chrome feedback. EntreProgrammer thinks there is something wrong with Mani’s WordPress page. This is a great episode to learn about the HTTP and HTTPS setting in WordPress and how to correct the issue of an un-viewable page. 

10:00

Mani asks if there are any other settings he needs to know about the page. Chuck explains how the security features work on the page, and also some plugin info, and how to clear the cache. Mani talks more about the setting on the sales page. Josh gives some information on Mani’s overall conversion rate for the recent Meditation product launch. 

18:00

Josh talks about his email launch experience and things to look for on a launch. EntreProgrammers are still trying to help Mani refresh his page. Josh talks about replacing the Patreon income. Mani talks about killing the Caching plugin to help the sales page. Mani asks about how dollar per subscriber should work. Mani talks about deactivating the caching page. Josh talks about the caching activity on their Simple Programmer page and the SEO team starting to change things. 

25:00

Chuck talks about emailing his cohost and telling them about how he was not recording podcasts for at least 3 weeks. Chuck talks about creating a media kit for the sponsorship purposes. Chuck talks about some Blubrry issues. Chuck talks about the analytics of the popular show on Dev Chat TV. Chuck talks about building out his own tracking system for podcast downloads, to track the activity of the individual shows. 

30:00

Chuck talks about switching feeds or activity on the shows to get a more updated and accurate statistic of the shows. Josh mentions a tracking data system on a new letter to track data analytics on the activity on the new letter. Chuck talks more about tracking on ROI of sponsors and trying to get feedback to help ROI. Chuck talks about his issue with recording podcasts and creating content for the shows. 

37:00

Mani asks about the compensation of hosting shows on Dev Chat TV. Chuck explains how this works for the Dev Chat TV network. Chuck talks about how this might be an issue with a few hosts, but not all. John mentions a book to help the people show up for hosting. The book is called. “Pimp: The story of my life.” More talks about how to control the hosting situation. Josh suggests a way to create an automated system to allow hosts and panelist to attend to call. 

43:00

Chuck talks about his critical role in the podcast business. Mani thinks that Chuck’s business is scalable. Chuck talks about being the talent and getting to the place or goal. EntreProgrammers talks about bring the host in the sponsorship sales. But that is not a good idea according to EntreProgrammers. 

50:00

Mani asks about Josh’s mastermind emails. Josh explains that he is going to do a paid webinar as apart of the community growth. Mani talks about how he wants to see Josh’s personal story with LinkedIn. Josh says he is going to shut down the Sublime Text new letter and merge the program with the Simple Programmer list. 

1:00:00

Josh talks about how to properly transition a dead list and move into a new direction. Josh talks about how he implemented ways to unsubscribe and move forward as a subscriber. Josh talks about how he is going to work on LinkedIn projects next week and help Mani in early July. Mani jokes about Killing John in the business, then scaling the business. Josh says John is like Cornel Sanders in the business.

1:07:00

Mani suggests listening to Dan Fagella podcasts. More talks about Mani’s launch. 

Thought of the Week!

John - Optimize for the future or for life.

Mani - Sometimes I should push through or create better systems 

Josh - It important to have a big goal, to take big action. 

Jun 6, 2018

0:15

We’re Live. Josh talks about getting shocked about a newsletter email entitle GDR is Bullshit. Mani says he would like to see an unsubscribe rather than a spam issue. EntreProgrammers talks about the rights or non rights of GDPR. Josh talks about his goal to gain 25 subscribers and some email activity in the marketing area. Josh continues his goal to reach 100 subscribers. More talk about this community from Josh.

10:00

Josh talks about using Facebook and Slack for the community he created, and how to manage the conversations and resources. Josh talk about the tiers of the community, similar to a small mastermind group. Josh says he is focusing on the bottom tier because that is where most people will be. Josh talks about the signup and sales, and growing the product. Chuck says he finds this interesting as another thing to do for the developer community. Josh says this is going to be his focus for the next few months.

17:00

Chuck asks about the training material that Josh is going to be offering for the community. Josh explain how he is going to sort of duplicate this base on another persons community or group. Josh talks about an email he received and how it is useful for giving value for reaching out. Mani talks about John Lee Duma’s group that he created and the terms of being in the group. Mani says this was similar to a Facebook group.

22:00

Mani ask what is Josh’s goal for the group. Josh says he wants this to replace their product revenue, about 30K. Josh says he is trying to create scarcity with the product and sell more spots. Josh talk more about the terms in which he is letting people into the group. Mani says John Lee used price rising as a way to get more people in the group. John talks about the “Make More Money” situation, as they are in the business of make more money in your job, rather then in your business.

30:00

More discussion about the possible future of the community and help people get jobs using this platform. More talks about urgency, pricing and targeting. Josh ask if Mani did his launch. Mani says no. Mani shares his email/info with the EntreProgrammers.

40:00

Josh provide feedback to Mani on the formatting. Josh continues with text color and other aspects of formatting. Chuck give feedback on the story on Mani’s document and marketing strategy. Chuck gives feedback on the social proof and amount of content. Mani ask about the sweet spot on the amount of story he should tell. Josh give some feedback on the optimum percentage of story in sales copy.

50:00

EntreProgrammers talk about the strategy of sharing stories in sales copy. Josh says Mani need 5 kinds of copy. Chuck says to boiling it down to one common success story. More talk about the elements of sales copy. Mani asks about the research material and tying in the science into the sales copy. Chuck and Josh give feedback on how they would execute the sales copy.

1:00:00

Mani talks about ship out his launch next week. Chuck talks about how a sponsor is not going to renew their sponsorship. Chuck talks about how he wanted to offer a different marketing strategy to his sponsors. Josh says to try it out with a few customers as a test. Chuck says he wants to be the premier place for developers to go for material. But he is willing to try this for a few sponsors. Chuck talks about the rotation of the sponsors. Chuck says he wants  see their numbers but the sponsors are not providing that numbers. Josh asks that they should look at the business model and their marketing strategies.

1:07:00

Chuck shares that sponsors are asking about a sales type page to provide the information for the optimum sponsor reach. This would be similar to a media kit.  Chuck says he needs to take a week and create this kit or document. Chuck says he might not have enough time for hosting the newer shows, and may have too only keep up the older shows.

1:10:00

Josh suggest training the host and freeing up time. Josh ask about the amount of time Chuck is using to produce content. John suggests moving away from the shows and working on the business. Josh suggests putting systems in place so the show do not die without Chuck as a host in the show. Mani asks about what Pat Flynn does.

1:15:00

Josh says he like the sabbatical idea for Chuck to take some time to work on growing the business. EntreProgrammers agree that Chuck should focus on picking only the show he wants to do. John gives a brief updates on his Bulldog Mind Set ideas.

 

Thoughts for the Week!

Chuck -  Reorganizing, forward motion, finding quiet space

John - Getting the momentum back

Mani - It is ok to have a tough time once in a while

Josh - Getting back to winning!

May 30, 2018

0:15

We are live. Josh mentions being sick of GDPR, and the tons of emails and notifications about the change with Data. John says fuck GDPR. Chuck explains some of the implementations of GDPR. John mentions the VAT Tax. Josh explains the paying of taxes in other countries. Josh talks about his stance on GDPR.  Mani asks about how to be GDPR compliant. Josh explains how marketing and emails will work when becoming GDPR compliant. 

6:00

Josh talks about how small business will hurt in Europe due to the changes with GDPR. EntreProgrammers discuss more about how GDPR will affect marketing email lists. John says to wait for fo the idiots comply first the wait for the law to rollback.

11:00

Josh talks about having to pay California State tax because of some business ties there. Mani talks about some copyright infringement some with the Think and Grow Rich people or owners. John talks about the growth of technology and how our data is everywhere. 

15:00

John says data should be up to the consumers and how they choose to provide that to business and public. Josh asks about Mani’s meditation course and the email he was receiving. Mani reads his list on how his mediation will help subscribers. Mani talks more about his email list. 

25:00

Josh talks about the email list for EntreProgrammers. Josh continues to talks about dropping open rate with other business emails. Josh talks about how he saw a drop in open rate as well. John says with the GDPR happening everyone might see some open rates dropping. 

29:00

Mani talks about the angle he wants to take with selling the mediation course and the survey.  Mani asks about other things he may not have considered with launching the course.  Also some talk on addressing the “woo woo” in the practice. Mani and the EntreProgrammers discuss and address ways to present this course to the email list. EntreProgrammers suggest selling to those who have not tried mediation yet. 

36:00

Mani jokes about sending an email on what Chuck said about meditation on “Oomm.”  Mani continues to talk about the other content he has and his plans for other products. 

42:00

Josh and Mani talk about backlinks and how to leverage with backlinks. Josh suggests another way to approach people or other business for backlinks.  

50:00

John talks about being contacted by a newscaster about one of his videos on being 30 and living in at home. But she misunderstood that John was not living at home with his parents.  John talks about how Skills Soft paid them some money for the license to use the skill guide. Mani asks about the hired writer, and some talk on SEO, and link building with a company they are working with. 

1:00:00

Josh says he might be able to get links for 100 bucks a link. Josh says this is about an hour a job, which means the links are worth saving time. Mani and Josh talk about the values of links and how that can create SEO traffic and double the business. Josh talks about working on a blog post and SEO. 

Thoughts for the Week

Mani -   Order of consequence 

Chuck - Building something different 

Josh - Figuring out incremental steps 

John - Stoic Philosophy and Reaching a point of contentment

May 24, 2018

0:15

Mani talks about almost becoming a video game developer. Josh talks about doing an experiment with a viewer named Jason, who was writing some emails for Josh about video game development. Josh talks about the email marketing experiment. John jokes about emailing about about being interested in a Russian bride.  Josh talks more about how this could be viewed as a hobby rather then something to build a career. 

5:00

Mani and Josh discuss the type of revenue this could generate with being primarily concern with the price and list. Josh talks more about the launch of another project and more talks about video game development projects. Mani talks about the details of changing your tribe verse stay with your current focus. 

11:00

John says he open the Nasdaq yesterday, or he was there with the group of people who did, like the CEO of Plural Sight. Josh asks how big Lynda is now. More talk about the voting power on Facebook and IPO within Plural Sight and Lynda. Mani talks about the power of Facebook ads, that blew up a Photographer business. Josh says he met Gene Simmons at Nasdaq. John talks about buying shares of Plural Sight. Josh talks about the tax benefits of holding shares. 

20:00

Mani ask if there is an app Sumo of software developers. Chuck talks about having a rough time getting stuff done. Chuck says he has been slightly depressed and doing his best to get by. John suggests that Chuck go into trend water mode. Chuck says he is frustrated but knows he needs to push through. Josh says since that things are running on in-place systems, thing might run better without him. 

27:00

Chuck says he is deciding rather he wants to continue doing certain things on his schedule, like recording podcasts, setting up sponsorships, etc. Chuck continues talks but lacking that motivation to do work that requires at least ten minutes of time. Chuck talks about taking with his helper about doing to production manager tasks. 

30:00

Mani brings in an example of how John Lee Dumas has changed up his format up to keep up the motivation in his podcast production. Chuck says he might change up his office to get a different view of things. Maybe next week he will be in a better emotional place. John suggests worrying only about the critical stuff to keep the business running. Chuck says he mentally gave himself the permission to take some downtime to recover. 

35:00

Mani says his deliverability of Convertkit just tanked. Josh explains a similar situation he experienced with Simple Programmer when he was not using John’s email. Josh talks about moving off of ConvertKit, but has heard of people thinking is was a Drip problem. 

40:00

Josh says that Mani should try creating a new email to see if this fixes the issue. Mani says every time he fixes something, something else happens in business. John says email is dying as well to SnapChat. EntreProgarmmers talks about the many different facets of marketing. Chuck talks about Josh’s point about people’s emails living on the Gmail servers. 

45:00

Josh tries to backtrack and figure out the email deliverability issues for Mani. Josh looks about the open rates and other analytics and explain when the issues began. Josh and Mani that Google just has so much power with content and emails. Josh suggests again creating several dummy email accounts and do some testing. 

50:00

EntreProgrammers suggests that Mani do more AB testing or split tests. Mani says he is going to cut out the images. Josh suggests that the email should look natural. Mani says the issues is in the promotions tab. Mani says just like that his email marketing is over. Chuck suggests becoming a pig farmer. 

55:00

EntreProgrammers talk about snake oil products and those other projects that actually help people. John says the next product is about Making Money, Getting Russian Wives, and Lose Belly Fat! Mani says Zuckerberg tanks their businesses. Josh talks about all the changes coming to the internets and social media.  Josh gives more suggestions.

1:04:30

Call gets cut short

Thoughts of the Week 

John - Talk to Richard Simmons 

May 16, 2018

0:15

We’re live. Chuck talks about getting back form Microsoft Build. Josh talks about attending a Perry Marshall seminar called Rosetta Stone , and meeting great marketing folks. Josh says John and Mani are not going to join, but he wanted to hear about Mani’s launch 

5:15

Chuck talks about his experience at Microsoft launch, but watch the live stream from the hotel and had a better experience. Chuck talks about the podcast recordings he recorded at Build and having recording issues. But was able to record several episodes for JavaScript Jabber. Chuck talks about creating a job board or org-chart of some sort prescribed by his business coach. 

10:00

Chuck says this role process will help everyone to know their exact job as far hosts, editor and all facets of the podcast production. Chuck and Josh talk about their processes with their bookkeepers. Chuck talks about how the job role program is helping him get clarity with the production process. 

15:00

Chuck talks about the many different areas where the system processes with help optimize production. Chuck talks about going back to MatterMost for the communication process within his network. Also, Chuck talks about moving off of Asana and on to Trello, so he could see every task at a glance. 

 20:00

Chuck shares this screen to see the overall organization change he has made in the last few weeks. Chuck talks about the using Team Drives and all the content and documents for the company process for inviting guess on the the podcasts. 

25:00

Josh talks about how he was surprised with Microsoft's Visual Studio Code. Chuck continues with the job roles and training for the production manager. Chuck shows his Dev Chat TV product board and the kinds of things he is using it for to keep systems running smoothly. 

30:00

Josh ask if someone is responsible for maintaining the Trello board. Chuck says he is excited to get this organizational stuff together. Chuck talks more about the sponsorship machine. Josh says Ops would be easier to source. Chuck says he wants his help to rock the boat a help improve the processes. 

37:00

Chuck and Josh discuss the sponsorship pipeline with Dev Chat TV. Chuck talks about being emotional drain lately, but was able to build out his org chart. Josh talks  about the marketing of one for the products on Simple Programmer. Josh talks about the conversion rates on the books and products. 

40:00

Josh talks about doing some AB testing on the sales funnel and possibly creating a new lead magnet. Josh talks about switching emails and is finally seeing a better open rate. Josh says the old email address or John’s email address was tainted or automatically going to spam or junk mail. 

50:00

Josh talks about the sales drop during March, and was beating himself trying to figure out the the issues with the funnel. Josh talks about figuring out what he wants his new business model to be during this transition. Josh talks about platforms for mentoring those who want to learn marketing and such. Chuck talks about AirPair and how they help. Josh says his is going to work on Paid Membership communities. Also some talks about DisCourse

58:00

Josh talks about is plans for the paid membership course. Josh talks about the paid mentorship course and the coaching plans that he was to implement as apart of the paid membership product. Josh says he feels like the technical platform community will scales easier. 

1:03:00

Josh says he got clarity on this the past week, and he wants something that could be purchased. Chuck says he has no desired to sell Dev Chat TV, but the system running smoothly is very important. Josh says he was to build something that could be bought by a company like Plural Sight. 

1:08:00

More talk about building system and the next clear step for the business. Chuck says his focus is to bolt the machine together. 

Thoughts for the Week! 

Chuck - It’s ok to back up and go the other way

Josh - Common values 

May 9, 2018

0:15

We’re Live.  John talks about a company with a language learning course that he met with at MircoConf and how they have no email marketing strategy. We need Josh Earl in there. Josh says he needs to open a re-education center for marketing. John mentions how everyone at MircoConf was looking for Josh.

6:00

Chuck mentions that his father passed during or after his sister’s wedding. Also, Chuck talked about his traveling to MircoConf and taking care of his family.

10:00

Josh asks about their, John and Chuck’s experience was at MicroConf. John says he was asked why he was there, after being retired. John talks about kidnapping a couple of sponsors. John says there were a lot of repeat attendees. John says Josh had a lot of fans at MicroConf. Chuck says he goes to MircoConf to catch up with people.

15:00

Josh says Vegas is one big truck stop. Mani says he does not like Vegas to much. Chuck says the marketing of Vegas is based on all the wrong stuff. Mani mentions to he is now writing out his sales page, and asking for proofing from the EntreProgrammers. Josh gives a rundown on what he likes and not likes on a sales page.

20:00

EntreProgrammers give Mani feedback and suggestions on the new sales page and their best insight on how to properly market his new Meditation product. John suggests using a guilt to sale the product. Chuck and Josh talk about there reason they do or do not practice meditation. More talk about how to market Mani’s Mediation course.

28:00

Chuck suggests that the sales page should not be a huge block of text. But it should be easy to digest and very easy to read. Josh gives an example of what John’s sales pages look like, about the difference on Desktop and Mobile. Mani says he was to share his story and some scientific research on the page. Josh talks about what the proof elements are for Mani’s page.

35:00

John suggests using stories on those who decide to meditate later in the game and saw a huge improvement in their personal and business life.  Josh suggests leads with only one thing, and the angle is very important before you talk about the sales page content. Chuck suggest doing interviews with those who are seeing the benefit of meditation, and those who have trouble finding the time to meditate.

40:00

John suggests plan be is to use a Justin Bieber meme that says “F-You Buy My Shit!.” Josh and Mani talk about VSL and conversations. Mani talks about how his story starts with one benefit to the next. Josh says to start with one benefit. John says the biggest question is to sell them on how it will not take too much time to meditate.

50:00

Josh refers back to a previous promotion they did on JavaScript courses, and the topic of waiting for people to come around. Josh says he agrees with John’s suggestion on to market to those who need to be sold on starting meditation, but already know the benefits of meditation. Mani says TM has done significant marketing on their products. John says he took a poll on his YouTube channel on how many videos he should make per day.  Here are the numbers, 1 per day 30%, 2  per day 9%, more than 2 8%,  3 per week about 53%. Chuck says people do not know what they want.

1:00:00

More talk about the rate of video production and publishing verses subscribers and unsubscribes. John mentions some feedback on a subscriber how talks about low-quality content and number of videos. John breaks down video production and viewers. Maybe fewer videos will get more views from subscribers, versus publishing several videos and multiple views across all of them.

1:10:00

Josh continues with content creation and read/view times. Mani talks about trial and error time, and engagement. More talk about gaining traction. Mani talks about Amanda Bucci and how she transitioned from Instagram to YouTube. Mani suggests John just take off his shirt. Mani says the focus has to be on content and creativity of the video.

1:20:00

John talks about view time on the videos on YouTube and how it is important. John says this is the “5- 10 ways to do something” strategy to get higher view time. John shares some analytics on his highest video views and shares. Mani talks about animation and content creation. Chuck says he likes that they are back to some 2 hour long episodes.

1:30:00

Mani says to this type of video production Johns editor will have to learn to think like a marketer as well.

Thoughts of the Week!

John - Reality is stranger than fiction

Chuck - Take the time out to care

Josh -  Letting go of things and find people to get this done

Mani - Very few things actually matter

 

May 2, 2018

0:15

Chuck talks about buying a van in progress, and issues with his father’s health. Josh says he is feeling underdress. Also some talk about Kanye West. John talks about doing a live stream with Antonio from Real Men Real Style. John talks about the Q&A format and interview with Antonio. John mentions that a lot of things are “down” as far as Youtube view and other things. 

6:30

Mani asks about unsubscribes and gains of Simple Programmer. John drops some numbers and metrics. Josh talks about the rising numbers of subscribers verse the decreasing numbers or unsubscribes. Mani asks about numbers from last year as far as subscribes and unsubscribes. 

10:30

John talks about how the YouTube subscriber notifications work. More talk about monetization of videos. John gives a rundown of video formats to help viewer and content consumption. John mentions the format or show-flow of the Youtubers like Antonio. Some talks about viral videos. John talks about the Alph M channel be Aaron Marion. 

18:00

John talks about the rate of video post for some companies and their sales base on the video engagement. John talks about the many things he bought base, not he thing Alph M talk about in his videos. Mani asks why John is not doing it. More talk about marketing and tactics that business used to sell. 

25:00

EntreProgrammers talk more about marketing and tactics that business used to sell. John mentions reach and the potential market. Mani mentions a personality type channel, similar to what John has built. John mentions some strategies in growing YouTube channels. 

30:00

Chuck talks about going to MicroConf and how to grow a big following on YouTube. Josh suggests SEO, and keywords pull from Google. John jokingly suggests the girl next door thumbnails for videos. Chuck says he will just unbutton his shirt. Mani suggests cross promotion and selling it on the podcast network. John suggests interview Chuck as a Mormon Mafia Media Mogul on his channel. 

34:00

John mentions an almost 4 day fast, and dropping 16 lbs of water weight. John talks about the Top 50  Coding Interview Questions blog post on Simple Programmer. 

45:00

Mani mentions the experimentation of the meditation course to see if it works. Mani talks about how Tim Ferris is using the same meditation that is on his course. John talks about the series he is doing. Mani asks if Josh is meditating. More talk about laughing on Mani’s Meditation Course. John suggests laughing and not waiting on him testing the product. Mani says he is going to do an Early Bird sale. 

52:00

John says he is feeling better due to the Fasting. More talks about email promotions and consultations in the works from Josh. Josh and Mani chat about the different strategies and promotions. 

1:00:00

John talks about open slots for coaching. Josh talks about taking the place or filing the shoes of John in the business. Or hiring a secondary personality that is himself that does coaching in the business. Mani suggests killing that John persona in the business. But John jokingly says he wants to be the visionary still. 

1:10:00

Josh talks about the Bootcamp courses and different ideas. Josh says this could be a good money maker. Josh says this is a career boot camp, John says this is brilliant.  Mani asks if there was a job board.

Thoughts for the Week!

Josh - Motion beats Meditation...

John - Does the action you are about to do move you toward you goal or away… 

Chuck - Organization 

Mani -  Structure leads to Freedom   

Apr 25, 2018

0:15

We’re live! Josh mentions some openings for two new members on Team Wolfpack. For more information email at josh@joshuaearl.com.  John joke about moving into his office due to the sales slump. Josh mentions a new sales test with Hot Jar.  Josh talks about the technologies are links to the sales page. Mani asks about cart abandonment tracking, Josh thinks WooCommerce does not have that feature. 

5:44

Josh continues with the test sales and says the sale is still not making the numbers they anticipated. Mani and Josh continue discussing the past pricing of the product, but still not big sales at 49 bucks. Josh says there is no excitement about the sale or the product at this new low price. 

10:00

Josh talks but the check out page activity. John talks about how the long form emails maybe hurting them on sales, and think they should switch to shorter emails as a test. Josh and Mani talk about the How to Beat Procrastination course and Productivity course. Also, some talk about the Mental Toughness and or Confidence courses. 

15:00

Mani mentions starting to sell his meditation course soon, and my do a procrastination master class with John. Chuck asks but sees that sales are still down at Simple Programmer. Josh mentions he may just look into building a new product. John chimes in with the exposure and urgency tactic. 

21:00

Josh mentions doing and AB testing with the shopping cart. Mani suggests a countdown timer on the shopping cart. Josh says he was not impressed with the countdown timer. Chuck asks it's they’ve hit saturation, or hit everyone they could possibly hit with the sale. 

27:00

Josh mentions some frustrations with the slumps and does not have the excitement to begin a new production. Josh says they do not want to be dependent on affiliate offers to afloat. But they are still profitable. John says the only way to turn this around is with a flagship product and different tiers for products. John says they need a solid seller and a lead magnet. 

33:00

John mention doing something like a boot camp in a box type product. Mani asks about the EPC  and other kinds of stats. Josh says they are getting about half the traffic they use to and drop-offs at the sales carts. Josh continues with the traffic drop-offs. 

37:00

Mani asks when John announced when he quit Simple Programmer. Josh says this was on March 1st, but still, thinks this does not have an effect on the sales or brand. Mani thinks that this may have affected the sales. John says this is ok because this is something that needs to happen until they get new customers. 

40:00

Mani gives an example he heard of in this similar situation. Chuck says the market has changed, or there is something else going on in the market that they don’t know about. John says do you want to do an email explaining how John is still an owner of Simple Programmer. Josh talks about a course where he sees the main face of the company is still involved with products, but as a right-hand man making the products. Josh mentions some one-off paid coaching. 

50:00

Josh says he is going to hire himself and promote himself through John to sell new products or offerings. Josh says there is some component of this that is all growing pains and they just have to do it. Mani asks about pricing on his meditation course, he wants to do an early bird sales to get an idea. 

1:00:00

Josh suggests to keep that product at one price, and Mani should rethink the early bird. Mani talks about an example of Social Media Marketing World. Josh gets his thoughts on early bird pricing. John talks about price anchoring. Mani mentions a tactic John Lee Dumas did with his course. More talk on how to implement pricing and early bird pricing.

1:08:00

John mentions Grant Cardone’s 10k price anchor. Also, John mentions that he like that high price anchor. Josh goes back to their old price setting with their How to Market Yourself course. John talks about confident with your price. 

1:15:00

Chuck talks about timing of the sales and when start time of the sales. John mentions a funny comment on YouTube but was deleted.

Thoughts for the Week!

Josh - Focus on the positive!

Chuck - Set some keystone behaviors in place

John - Be un-reactive or be chill

Mani - Act Faster

 

Apr 18, 2018

0:15

We’re are live! Josh is talking about micro conf. Chuck talks about the Mac updated blues.  Chuck talks about how his podcast network is getting crazy recording podcast almost every day. Chuck talks about rearranging record time to fit them all in with his schedule.  Chuck talks about helping start an Elixir podcast. 

4:00

Josh suggests recording bi-weekly or appearing on the shows bi-weekly. Josh thinks this will help him scales the network. Chuck talks about switching over to Zoom to record the shows, switch helps when he is not there to initiate the call recording. Chuck mentions that Digital Ocean an older sponsor is will to come back as a sponsor. 

7:00

Chuck talks about prewriting some follow-up information for future sponsorship submissions. Chuck talks about getting a list of conferences lined up to attend. Chuck talks about how he was surprised about how one of his sponsors called to renew sponsorship. This means he needs a reminder or automation for renewals. 

12:00

Chuck mentions all the tasks he was to line up for Michelle. Also, some reaching out to Ruby Kaigi for some collaboration. Also, Chuck mentions how some of the conferences are again renewing sponsorships. Chuck says this will help generate traffic for the podcasts. 

18:00

Chuck talks about possibly renting out conference space in San Jose for upcoming conferences. If this does not work, he mentions he could always speak with the speakers. Josh again suggest reaching out to current sponsors about renewals 2 months before the sponsorship ends. Josh says the easiest money to get is from the current customers. Josh quickly mentions how Facebook is cracking down on their sponsorships. 

24:00

Josh suggests newsletters as another avenue to sell sponsorship.  So more talk about email marketing and traffic generated. Josh mentions using Pretty links, to track clicks. 

30:00

Josh mentions Peter Cooper and how he uses new letters to generate sponsorships. Chuck asked when Josh send out newsletters. Josh says this is a way to cross promote for Dev Chat Network. More talk about affiliate offers and promotions. 

35:00

Mani mention going live with his Mediation product next week. Mani will be laughing at his list and YouTube audience.  Josh talks about damaging an upscale market. Mani and Josh discuss discounts on high priced products and closing the doors on a product. Josh suggests testing a discount with a small portion of the list. 

40:00

Josh talks about price testing and bonuses. Mani talks about trying to figure out something to create urgency for the Mediation product. Chuck says he wants to get the affiliates to get back into hearing from him. Basically warming them back up to sponsor ideas and such. 

50:00

Mani ask to look at the Alexa ranking website and figure what their (Fitness Company) revenue numbers are at? Josh gives his best ideas based on the numbers. Josh says the fitness market is super competitive. Josh talks about Facebook and paid traffic. 

55:00

Mani talks about how this strategy is tailored for cold traffic, not the warmed up type of traffic. Josh talks about is mix up with John on created a memorial day sale. 

Thoughts for the Week! 

Josh -  Don’t take anything for granted, verify everything. 

Mani - Talking it out and give clarity

Chuck - Find a friend

 

Apr 11, 2018

0:15

We’re live!   Josh talks about opening on EntreProgarmmers: Team Wolf Pack. One or two opening for  josh@joshearl.com . Great opportunity to join the mastermind podcasts. John talks about getting sick right before starting up his routine again. But he is back. Mani joke s that Chuck may have partied too hard in Vegas, that is why he is absent. 

3:00

Josh asks for help on some marketing and advice on the current revenue slump. Josh provides some analytics from last year and this year comparisons. Josh and John talk about the short February month. Mani asks about the new WooCommerce shopping cart. Josh talks about the past shopping cart views and such.  

9:00

Josh talks about the particular products that they are selling, but no sales on “How To Market Yourself” course. Josh talks about the many changes since January, like shopping carts, John stepping away, and other factors. Josh mentions the decline of sales with fewer emails sent out.  

15:00

John mentions doing a flash sales of the How to Market Yourself course to test the waters. Josh talks about the clicks in September and currently in March, some 60-70 per day of click on the product page. John mentions the possibility of people trying to find a coupon code, but come across a pirated copy. 

20:00

Josh says that they are not getting any emails of people trying to buy. So he is puzzled for where the issue may be. John suggests a browser change issues. Mani asks about more recent changes made to the shopping cart and websites for pinpointing the issue. Again, John suggests a sale for a fair price, to make sure there is nothing wrong with the sales funnel.  

25:00

Josh thinks another slump might because this is tax season, and people are sitting on their wallets. Josh goes back to see the possible issues with the sales pages. John thinks the content is not stale, so there might be another unforeseen issue.  

28:00

Josh asks John about the stepping down video if that had any impact on sales. John does not think so, or at least not this early. Josh talks about his outside promotions that may help with finding technical errors. 

32:00

John and Josh agree on doing crowdsource sale, to figure out the issues. Josh and Mani discuss card abandonment. Chuck joins the call! Mani says if the sales page is the same, then the traffic is the problem. Mani asks about the email sequence and the email marketing strategy. Josh says he is going to research the traffic source and check the google ranking. 

38:00

Josh talks about trying to do a sales to catch up on revenue and looking into the sales funnel. Mani looks and the WooCommerce cart and finds that total price of the course, rather than the monthly pricing. Mani asks questions about the 90-day guarantee and one year guarantee. Kind of confusing?  

45:00

Mani suggests the split test with a guarantee. Josh thinks he is just going to put it back to a year. John suggests going back to Thrive Cart. Josh talks about changing out PayPal on the sales cart. Chuck suggest making a list of the things he is going to do, to keep track of changes. 

50:00

Josh says re-adding PayPal is a pain, but he is going to do it. Mani suggests a money back guarantee button next to the add to cart. John talks about the bitcoin impact and losing money in the currency.  

55:00

John says to book revenue is still good. Josh says the revenue is still the same but the slice of pie in the revenue graphs have changed. John mentions the refund request for the course because of the content in the book. Chuck says you can only take care of what is in your control with current sales situation. Mani talks about the cannibalizing sales from the book. Chuck suggests raising pricing on the book if sales are being cannibalized by the book. 

1:00:00

Mani suggests doing a productivity product as a joke because of all the work Josh has to do for SEO and the changes to the sales page and shopping cart. Josh says he took up all the time on the show.

1:05:00

Chuck says to keep truck’n. Mani offers his Mental toughness course to Josh for support on the slump. Chuck suggest trying something different as well. 

 

Thoughts of the week! 

Josh -  Life if hard! 

Apr 4, 2018

0:15

Is Mani still having breakfast? Mani was asking about this past weeks promotion for Profitable Programmer. Predictions in progress. Josh reveals the clicks and conversions, and total revenue for the promotion around 30k. Josh talks about the ideal scenario for 50k profitability.

5:00

Josh talks about the clicks (3500) compared to Mani’s recent promotion. Josh says he is sticking to 2-day promotions.  Josh says 65% of the revenue comes in closer to the deadline. Mani talks about the clicks from a 2day compared to a 3day promotion. EntreProgrammers continue to discuss the marketing strategy and warming up the audience to buy.

10:00

Josh talks about testing, daily emails, and the working strategy that brings in sales. Josh talks about open rate on emails and reach. Josh refers back to the promotion on the Self Confidence course. Entreprogrammers discuss more marketing strategies with raising prices and up sales. John talks about impulse buys.

22:00

Josh talks about their failure on their Career Guide product. Josh talk about the 5 learning mistake lead magnet and doing more testing to see if they can still pull revenue from these less successful lead magnets. Josh and John talk about the misunderstanding about the free PDF or ebook.

29:00

Josh talks about the issues with a disabled sales button on WooCommerce. Mani asks for advice on the Focus at Will collaboration or promotion. John asks if Mani interviewed Steven Pressfield, about being a lazy fucker. Charles suggests life hacks as an up sale, most likely a boring ritual hack.

38:00

Josh suggests a bundle of other people products and splitting the revenue. Mani asks about Josh’s learning course. Mani rethinks the splitting of revenue with Simple Programmer. Josh suggests offering more products or up sales on Productivity.

45:00

Josh suggests a 1k product. Mani thinks a coaching call would help, but people don’t know him well enough yet. Mani talks about Russel Branson talking about selling similar products, so productivity might be to repetitive as a sale point. John suggests an entrepreneurial product, but Mani is not sure. Mani asks about Chuck’s email list.

50:00

Chuck talks about his recent React Dev Summit, and more talks about JavaScript Dev Summit. Chuck talks about the recent turnout and growing his list. Chuck mentions that he submitted the new podcasts wrong so they were not showing up on iTunes or the website. Chuck shares his screen and shows the podcast sponsorship planning page. Josh figures that Chucks is at a 30 percent production rate. Chuck mentions is back on the 12 week year and doing more reaching out to fill the sponsorship slots.

55:00

Chuck talks about ways to increase traffic to the podcasts. Mani suggests collaborations or getting out someone else’s podcasts. Mani thinks this will increase the podcast traffic by 20 percent. John suggests talking about getting on a podcast to talk about how he is running a podcast empire on tech podcasts. The Entreprogrammers discuss the different ways Chuck can increase traffic by getting out other podcasts as a guess to talks about how he runs the shows.

1:00:00

John suggests discounting the prices to fill the open slots as a way to fill the slots fast.  Josh suggests a use it or lose it space on the sponsor slots. Josh thinks with will recapture revenue. John says Chuck’s fill rates need to be a 75%. EntreProgrammers discuss how to fill the unused space for the episodes on Dev Chat TV.

1:07:00

Josh suggest getting in contact with someone about ad placement on filling the spots. Mani asks about companies the Chuck needs to approach that is already on his lists. Mani says this will increase revenue rather then listenership. More talk about getting out other podcasts and slowly growing the listenership and revenue.

1:11:00

John suggests offering to advertise to the biggest podcasts he can find to help one another or swapping advertising for the shows. Chuck talks about getting feedback about a junior developer or podcast, a community for those groups. Chuck talks about starting a junior developer club.

1:15:00

John suggests filling 75% inventory first before creating a new podcast. Mani asks about the number of goals for implementing the 12 week year. Josh suggest keeping in mind that 2/3 of the audience is established. Chuck talks about his plan of attack on all this advice.

Thoughts for the Week!

 

Josh - “The decision to refund is made before the purchase is committed”

Mani - People’s minds are not made up

Chuck  - Masterminds and focus

John - Stick to the plan!

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