We’re live. Josh ask if Mani was standing at his desk. Josh says he has runner knee. Mani and Josh talk about standing and actively standing and working. John talks about the intensity of running and being on a call at a treadmill. More talks about exercise and working at the same time. Mani talks about listening a being at a stationary bike.
Mani talks about draw.ioand automation work. John talks about the work they are doing a the blogging course. More talk about up selling on products. John talks about milking the sale of a of product. EntreProgrammer talk about marketing strategies on up sales.
John talks about converting your audience and gaining sales. Mani and Josh talks about the percentages and sales on cart values. John talks about the opinion on up sales on course. More talks about strategically pricing a product and up selling later on.
Mani talks about selling a product without discounts. Josh says with will no work. Josh says the time limit and scarcity make the sale. John says you have to have scarcity to sell the product. Josh says you will get clicks but not sales without discounts and scarcity. Josh talk about when people will become a customer.
Josh talks about working on ways to not have to keep on doing the up sales. Josh says you can take the up sales to the bank. EntreProgrammer continue to talk about the Meditation Course as an up sales in Mani’s sales cart.
Mani jumping into talking about membership and how it changing the game. John talks about kicking ass this week and waking up 6 am and hitting the Pomodoros. John talks about doing the Bull Dog Mindset and logo design. John talks about the quiz for the Bull Dog Mindset.
Mani talks about how John should do a live video on YouTube once a month. John talks about charging 5 dollars a month for the membership. John talks about hopping on a coaching call and making 1500 dollars for one hour. John talks about how he only want to make a live stream for just the members. John talks about his content syndication plan.
John talks about recording audio for The Stop Being Lazy book. Mani ask about the book sales. John give to numbers on sales and revenue. John think he is making 5 sales a day. John talks about doing the audio and adding more content because it was not written by him. Josh talks about doing the audio first then the book can be written. Mani talks about how Gary V. and others ad lib the book.
John talks about hiring a cheap audio editor for the book. Entreprogrammer talk about reading an audiobook and doing a great job. Mani talks about natural sounding reading and emphasis in audiobook. More talk about audio books and professional readers vs. authors reading the book.
John talks about the subscribers for the Bulldog Mindset emails. John talks about the clicks on the Mental Toughness emails. John shares his email for the Bulldog Mindset coaching. John says he has 57 opens and several clicks. John talks about only having 5 slots.
Josh talks out wrapping up the course and workflow with Jason. Josh talk about doing a membership push with John help with creating a video for the offers. Josh says he is not changing the offer. Mani jokes about firing John if he does not move the needle forward on the business. Some talk about WordPress generated passwords.
Josh talks about making a mistake with custom field and APIs. John talks about after this month they are going to do themed months and content. Josh talks about doing a split test with emails with half with Johns name on it. Josh talks about doing a membership enrollment with increase price if John’s name brings in more people.
EntreProgrammer talk about doing a Getting Over Your Fears course. Josh and Mani discuss which course might do better with sales. EntreProgrammer discuss which topic will do better, Metal Toughness or Getting Over Your Fears. Mani talks about a keyword research on controlling emotions vs. controlling anger.
More talk on keyword research. John talks about how these keywords fit into how the audience is looking to change. EntreProgrammer research the top hitting keyword to further their reach on course topics. EntreProgrammer make jokes about keyword for drunk driving.
Thoughts for the week!
John - Don't underestimate hard work
Josh - Don’t drive drunk
Mani - Cutting off work at a certain time.
We’re Live. John talks about Google Hangouts going away. Chuck suggest moving to Zoom for recordings and live streaming. John talks about being back at it. John says he is going to be a bit more involved with projects at Simple Programmer and reviving the old Simple Programmer youtube channel. Mani ask is a podcast would be useful for this next step. John and Josh say that there is a podcast with all this. John talks about getting back to Pomodoros and back to doing work. John shares some info on book sales and launch info. John talks about the review of the F-word used in his book on Amazon. John says to Bulldog Mindsetwebs is now up.
John talks about getting traffic for the book and website quiz on Are You a Bulldog. John talks about the impressions and emails he collected from the quiz. John shares more on the terms of the kinds of bulldogs on of the quiz. John talks about his email strategy for the Bulldog Mindset campaign for coaching. Mani asks questions about the emails base membership levels. Johns talks about segmenting the email list and how he is targeting the audience. John talks about the Drip integrations and support for their needs.
John shares about hitting the pain points for what the Bulldog Mindset is about. John talks about the how he is sharing about the BullDog Mindset. John talks about the tasks of creating and shoot videos and podcasts. John talks about toying with the idea of a Youtube Bulldog Mindset membership. Mani asks about Patreon. John says he is done with Patreon. John says he will work on this Bulldog Mindset stuff and help his boss John with Simple Programmer.
John talks about the tuff job of putting out a course and battling free information on the web. John says this is curated information tailored for those who want it. Mani asks if he was getting replies to the Simple Programmer emails since he was back working. John mentions looking into other people’s courses like Gary V. And others to get several ideas for streams of content and products. John says he now might have to record at least one video a day.
Mani ask Josh about what he is going to do since he got John back as his employee. Josh share his plans for the next four months. Josh about creating themes for these next few months as a way to be productive and max out the time with John. Josh share about a members-only webinar. Mani talks about the tip jar on Youtube that John uses when he takes off his shirt. Josh talks about doing Mani’s book topics for Cyber Monday. Josh talks about membership drive and webinars for the Cyber Monday. EntreProgrammers general talks about setting up product sales for the upcoming holiday sales.
Josh talks about John leaving Simple Programmer made him a scarce commodity. But now he is back for a time, they can promote with better confidence for the next coming memberships and products. Mani suggests checking the Asian Efficiency website. John joking about making a website called anglo efficiency. John jokes about the Red-headed model on the Asian website. Mani says they have 3 great components. Josh talks about his hopes for the rotation of these themes.
Chuck ask about where people signup for membership. Josh says this is done via WooCommerce. EntreProgrammers discuss Thrive Cart. John talks about what he learned from VidCon. Mani talks about VidSummit, and how Gary V does not talks about SnapChat anymore. Mani talks about what he learned form VidSummit and Gary V. Mani share what he heard from the summit and Gary V about emails and reaching out. John talks about the Barbell strategy and investing for a guaranteed return and investing in high yield risky investment with 10 percent. John talks about being prolific on YouTube and grow your audience. Mani and John talk about the strategy of Prolific content and time for growth.
Chuck asks about how he has a couple of people who are interested in selling sponsorship for him. But he is worried about how to pay him. Mani says commission only. John asks if you get the best salesmen if you do commission only. John mentions to watch out for those who don’t care about working for commission, because there is a chance of getting high quality or shitty salesmen. Chuck mentions that the two interested people are his neighbor and brother. John says hell no, those are in the group of people you don’t do business with. John says Chet Holmes’ book Ultimate Sales Machinesuggest not hiring only one salesperson for sales, there should be hired in pairs to compete.
Mani asks about the number of total sponsorship availability for the year. Chuck says about 600K. John suggests going to Best Buy to find salespeople as a joke. Josh again going to the Ultimate Sales Machine for more knowledge for sales. Chuck ask about how to do his renewals for a salesman. Chuck leaves the call to interview someone. Mani shares about book discussions. Mani talks about summaries and how he likes the format. Josh talks about writing a script with Jason for webinars.
Chuck returns. Mani shares more about getting help with recording the summaries to make them more interesting, rather than doing solo recordings. EntreProgrammers talks about how Mani should hire someone who is interested in doing these reviews without much or no pay. Josh gives suggestions about how to do the book report with another person or audience member. John suggests dropping some breadcrumbs on the possibility of payment for work is the business continues to grow.
John talks about how he hired their writer for the Bulldog book. Chuck chimes in with hiring someone to take the task off his plate. Chuck talks about the quality of product and vision for a good hire to help move the business forward. More talks about scaling business and spokespersons. Chuck ask about stopping the hosting role on some of the podcasts… Josh says that would be a good question for next week.
Thoughts for the Week
Chuck - Nothing is for free. Prioritize.
Mani - You need more at-bats
John - Kicking ass is the cure for a lot of things
We’re Live! John is finally back home. EntreProgrammer talks about returning home from travels. John says he is done traveling until the Marathon in La Vegas in November. Chuck suggest to John doing an Ultra Marathon. John says depending on how he feels this might be his last marathon. John talks about hiring a marathon coach to help get under a 4-hour marathon run.
Charles asks for business advice after speaking with his coach. Chuck gives a rundown on the task assigned to himself after consulting with his business coach. Chuck says he is halfway done with the book. But his coach wants him to work on acquiring more sponsors. So the book might be put on the back burner until Chuck has more time. Chuck says he might refund the sales on the course. This will allow him to get Podwrench done though.
John asks what task on the schedule will allow him more time. Chuck says Podwrench. John says to weigh out what task will get done sooner. The book? Podwrench? Chuck thinks that dropping all other tasks and focusing on the book might take a month. But he never done it before so the timing is up in the air. Chuck thinks he might have to put off the book. Josh suggest finding someone to help write the book.
Mani asks Chuck about the numbers on traffic and building the email lists. Josh talk about the tasks and logistics for launching a book. Chuck decides to refund on the book and finish Podwrench. John suggests a refund or apply the funds to a conference.
Josh talks more about webinars and courses sales. Mani talks about the challenges of selling the course. Josh comments about the use of paid traffic. EntreProgrammers talks about marketing and other kinds of strategies to sell courses and or products. Josh talks about developing content with Jason. Mani and Josh continue to discuss pitching courses via live streams. Mani talks about the responses on doing live streams.
Mani shares more about his recent strategy on answering questions on a live stream. Josh shares how people wait out prices on Udemy. More talk from the EntreProgrammers about the price on products such as book and courses. Josh talks about building a course around the Complete Guide for Software Developer, as a 12-month program. Mani talks about the change in the pricing model for Podcaster’s Paradise by John Lee Dumas. Josh talks about courses on their network that do not have John apart of the project.
John talks about ranking on Google and how traffic works to sell products. Chuck interjects with more questions on things that involve making a sale. Chuck talks about trying something different. Mani talks about how these are based on marketing theory and numbers. Josh says he knows what the levers are in the range and strategy of marketing products. Chuck suggest walking down a different road and trying different things for their marketing strategy. Josh talks about marketing in a lousy market.
Mani talks about the Microblading market and courses. Josh says testing takes 2-3 months to figure out what is working. Josh talks about the need to Paid Traffic. Josh talks about the handheld community. EntreProgrammers continue to talks about marketing a content base product. Josh talks about selling a mock interview courses.
EntreProgrammers continue to talk about how the course package was presented. Mani talks about the recording products over live presented products. Josh talks about needing Facebook to market. Mani says running Facebook traffic is another kind of beast. Mani talks about the amount of work Josh is doing and burning through their own list. EntreProgrammers talks about the percentage cut John took as he was making videos for Plural Sight.
John talks about the warped view of money. More talks about selling courses for clients. John talks about about getting a free box of snacks, and considering the value. John refers back to a rip off of a course from a past client. John explains they are selling the outcome of the course. Chuck exists the podcasts. EntreProgrammers continues discussing that Udemy effect and the value of the course.
Josh talks about how videos courses became commoditzied like books over the past decades. John talks about the getting the offer to the right people in their marking strategies. Mani ask about banner ads on the websites. Mani ask about how many clicks do they get on the banner ads. Josh talks about all the test and conversion they did.
Mani ask about driving traffic to the opt-in. Josh continues with testing remarking….
Thoughts for the week!
Josh - Test before you test..
John - It is about what you become after the process
Mani - Simple wins. Complicated does not scale.
We’re Live. Chuck coming in from the Frameworks Summit in Park City Utah. Chuck gives a fun down of the various core teams and technologies being discussed at the Summit. Chuck talks about networking and meeting with previous guests on the podcasts show on Dev Chat TV. Chuck talks about being in Orlando last week and being productive.
Josh asked about the pre-sale on the book. Chuck about selling 16 copies of the book. Mani gives suggestions on what he would have done. Mani was concern about the book sales verses the course sales. Mani and Josh talk about the offers and ways to execute the sales success. Mani asks more about the emails and links for the landing page.
Josh and Mani talk about the analytics and the actions people were taking when they visited the landing page. Mani and Josh continue with their opinions about the next steps on how to successfully complete the sales. Mani thinks there is too much information on the page. Mani mentions that the carts have to be optimized a bit more. Mani suggests losing the navigation on the shopping cart.
Both Mani and Josh show their add to cart features and show how it works. Mani asks about cart abandon rate for Simple Programmer. Chuck asked if there is a list of numbers of analytics on cart abandonment. Josh talks about the different carts he has used in the past. More talk about carts and sales between Mani and Josh.
Chuck says his plan is to sell the book on Amazon and let the book drive sales to the course. Chuck says this process is helping him learn about pricing, carts, and marketing his product in general. More talk about trial and error.
Josh and Mani discuss the launch numbers. Mani makes some guess based on a few numbers Josh provides. Josh says $199 on the live 3 week course, 80k emails sent out. Mani makes some great guesses on the out rate and clicks. Josh says there were no prices mentioned in the email. Mani settles on 100 sales. Josh says he only got 40 sales. Mani says with that rate, Simple Programmer should start selling book summaries. Mani and Josh continue with ideas on the live sale.
Josh talks about how the high price course model is dead. Also a bit on the overall take on the products since John is not teaching the courses or feature on the product. Josh says no one. Is willing to pay over 200 dollars for any course anymore. More on price declining on the course.
Josh talks about tactics with Interview Cake. Josh talks about caps on promotions as in their take. Josh continues to talk about John lasting impact from leaving Simple Programmer. Josh talks about a slow decline of audience and engagement.
Josh talks about promoting more than a few products. Mani talks about Robert Farrington and his email courses and affiliate courses. Mani mention pushing things down the route of the Simple Programmer community that may help. Chuck mentions that Josh should clarify what he is trying to transition too as the manager of the business. More talks about Interview Cake. Chuck chimes in with telling people where he wants to take them.
John shows up with no shirt. Chuck suggests ways to look and execute Josh’s vision for the future of Simple Programmer. Chuck thinks a John had a vision of what people wanted. Mani suggests that John should talk rather than talking on his behalf. Josh gives his numbers to John base on the launch on his part. John talks about the economy and talks job market at the present moment. John talks about the immediate situation of the economy and what people need.
Chuck talks more about making a connection with the audience with John’s direction. Mani talks about the growing pains and void of personality. John talks about the sales on the membership. Josh shares on how it is flat based on the email list. Chuck leaves the podcast called. John talks about those who need the resources like Interview Cake.
John says Chuck is probably right about how people associated Simple Programmer as a company that helps people find ways to improve their life a programmer or developer. Mani talks about how he gets emails about John’s Soft Skill program or book. Josh talks about doing a launch on a type of reading club. Mani says excuse me, you thought of that.
Josh says he is surprised by the grown of the Simple Programmer company. John talks about the staple of the company. John talks about doing a Complete Software Developer Career Guide in the near future. John talks about doing videos and such. Josh says for the foreseeable future is the only idea he is wanting to launch at the moment. Mani suggests a membership or community with this title.
Josh talks about what he thinks Simple Programmer is as John the face of the company compared to who he is and is about. So he is seeing an underline issue if it is not there. John talks about the things Josh has started to do, and follow the path as an entrepreneur with an extreme talent. So Josh is fit to take the company to the next level. John shares more on the influence he has had on the Simple Programmer mission with Jason Humphrey.
John talks about the Dave Ramsey dinner or gets together. John talks about how if you develop the smarts to become a successful entrepreneur. Mani asks about the value entailed to find the level John is talking about.
Mani asks John to run a list to begin the process. John says it is a way to promote yourself and self development. Mani asks this is a way to replicate John. John talks about ways to co-write idea to appeal to people to improve their lives.
More talk about the Career Guide” sales and greatness. John talks about the values of the message. Josh talks about testing this out. John suggests a free webinar about Simple Programmer is about, including what Mani has to say. Mani is blown away with what John says about Teaching Programmers that They Can Be More. Mani talks about John be the move without being the face of it.
More talks about the movement. Mani suggests talks about the course once a week. Josh talks about a general discussion. Josh surest following the Soft Skill guide. Josh joke about the OMAD diet. John reinforces Josh’s confidence that he is still doing a great job with Simple Programmer.
John talks about the values of the company and how Josh values all those things. John says that BlueHost is willing to help them with websites and marketing for their customers because that is where self-marketing being, a website. More talks about meeting people on John’s visit to.
Thoughts for the Week!
Mani - Going back to the purpose or why…
John - Stay the course.
Josh - Sometimes you eat the bear, Sometimes the bear eats you