We´re Live. Chuck tells how ti went with the podcast booth. I manage to get a lot a business and a lot of sponsors, lots of contacts were made, which was the main goal for the booth, so incredibly great for Charles. The best thing about booth is that is movable, Charles is looking to get to the booth on many conferences as possible.
Josh Gives some ideas and programs that Charles can have shows with. Python is on right now, its really really popular between programmers and is the actual niche, Charles agrees, he´s a bit surprised but its something that has been growing rapidly.
John Charles about his running schedule. Charles tells him that he´s doing really good, that the main problem that he had was that, not that it hurt (Wich it didn’t ), it was that he felt completely bored doing it, its completely mind game to pass this barrier, cause the distances get longer.
Thoughts of the week
CHARLES – “All it matters is that you have the mental fortitude to keep going, whether you like it or not”
We´re Live. No Mani today, he´s on vacation in Thailand and Charles we are not sure where he is. So this is a Simple Programmer guys show. Guys talk about possible negotiations for the future of SP and a lot of people that are turning down because they don’t have a clue what they want or how to do anything even.
There´s a pretty nice option in the table that can bring a lot of profit, but the guys need to talk to the person, there are funnels that work and are completely functional and proven to bring great profit, so they just need to get in sync.
Python is making a lot of money these days, you can make six figures being a python freelancer, the guys are aiming this way.
Guys talk about ads that were added to Facebook, and how they were not being really efficient.
Thoughts of the week
John – “Python Freelancers are making six figures, that´s amazing”
We´re Live. Mani starts telling the guys that he´s going on a trip to Thailand and wants to spend as many time as possible there. Charles wants to take this trip, also would like to travel the world, as an experience that´s definitely going to take a lot of time.
Josh Asks the guys for some creative ideas to track facebook campaigns, he finds very limited the data that Facebook provides in order to check everything is in running smoothly or in the other case, find out where he went wrong and fix the problem.
The guys recommend various ways to this, and they all agreed on one thing, they do not trust facebook in this cases, Josh has shown that in a lot of opportunities Facebook has taken credit for the sale on many occasions, this can create flaws and it makes it really difficult to track.
Thoughts of the week
“It is always best to take sales tracking in your own hand, you can't trust any software on this”
We´re Live. Guys start joking about John possibly having Mono, and Mani tells him that he´s pretty sure that he doesn’t have mono because mono is one most horrible experiences he´s had in his life. Apparently, he´s just tired.
Mani is experimenting to find new stuff for his business to grow. He tells its really difficult to sell to other people audiences, but I can be seen as leverage when working as a team, this is happening with Josh and john.
There are new promos that mani is trying but he´s not getting great results, compares numbers with Charles and gives some advice to boost the numbers. They talk about some software that is actually not helping get the goal. Sometimes experimenting with new stuff its not the best way to get to the finish line. Just need to make sure that the mistake it´s not a 200.000 $ one.
Guys make the statement that show notes on podcast are not the best tool to promo a sale, but nevertheless, it should be done correctly in order to get more people to buy, it doesn’t matter if its 2 or 3 sales, they always sum up.
Thoughts of the week
Mani- “Selling to other people audiences it’s the most hard thing to do, but there´s always leverage”
We´re Live, Guys start talking about that they´re finally taking down hangouts but going to keep youtube streaming. Charles is still traveling having meetings with the sponsors for the podcast shows. Also giving an anecdote about a podcast booth that he is mounting.
John gives advice to Charles on who to work with, that he needs to start with small groups and little enterprises and go way up, that way is safe and a make a profit without going crazy. Besides, what you´re looking for is that they know you and eventually pay you to be at the conferences.
Charles Talks about adding video to his format, but not entirely sure because his strong suit is audio.
Josh Talks about paying taxes, an issue he has about a huge debt that he was due to a change of state, its basically a mess that he needs to sort out because this can catch him down and make a real problem of it.
Thoughts of the week:
JOHN –“THERE IS NO TAX LAW, THERE IS JUST TAX IMPLEMENTATION”
We´re Live. Charles starts sharing some good news that he´s got on the podcaster world, being super successful a looking for improvement. Lots of podcasters and sponsors want to work with Charles. Talks about some podcast show that have gone silent and had a great audience at one time wanting them to bring them back up. John Agrees with Charles, he´s going in the right direction.
John Recommends that is a great idea to help other podcasters grow, and is a good business model with a great profit. Charles makes clear that he doesn’t want to control other podcasters or just tell them what to do, but instead put them in the right position for them go on forward themselves.
The second edition of soft skills is a go, John explains that process wen really well based on how good the first one did. Also talks about the bulldog mindset membership that had some issues with the credit of some people. Nonetheless, exponential growth is predicted for this campaign.
Thoughts of the week
CHARLES - “I DON’T WANT TO BOX PEOPLE IN A CORNER, I HATE BUSINESSES THAT DO THAT”
We´re Live. Josh Talks about how a negotiation went and getting some feedback from Mani. It went really well for Josh on this negotiation and the client ends up with a big profit too so everyone´s a winner.
Mani gives advice to Josh about traffic and the debate starts on when you need organic traffic or not. Josh states that I totally depend on who responded to the traffic, this can make a huge difference in the sale. Tells an anecdote of a sale with 500 subscribers that gave 0 sales.
Little details can make a sale go great to go incredibly bad, Mani and Josh share stories of various sales that went ridiculously high and some that went horrible and getting to the realization that small detail could make everything change with the knowledge that they already have.
Thoughts of the week
MANI – “TRAFFIC THAT FINDS YOU IS WAY MORE RESPONSIVE THAT TRAFFIC THAT YOU HAVE TO GO FIND”
We´re live. John talks about a new server they´re testing which is better and self-maintained. Its been a whole adventure coming back to Linux based server. Lots of stuff to relearn and mistakes made during the process. Sweet come back to programming for John.
Mani talks about the social media marketing world, he´s evaluating if it's going to go or not pros and cons etc. The Best pro is the amount of the great connections that he makes during these conferences, the content of the conference is not that important at all, the connections make it worth it.
The group talks about wich conferences are they going to go this year. They all agreed that is a necessary evil, to thrive on any business you need to make contacts and conferences are the best places to find them.
There are a few conferences that have a value as the conference itself not only for the money (If you´re speaking on it) but the actual content, but this not a common occurrence for the guys. Most of the people go to the cconference to get a higher audience but they´re not getting the point of it.
Thoughts of the week
MANI – “CONNECTIONS WITH PEOPLE ARE EXTREMELY VALUABLE”
JOSH- “I THINK IM GOING TO BUY… IS THE EXACT REACTION YOU WANT FROM A COSTUMER”
JOHN-”I DON’T SUBMIT TO ABSTRACTS… PEOPLE HAVE TO INVITE ME TO SPEAK IN”
We´re Live. Starting off John and Mani talk about the evolution of entreprogrammers podcast through time, lots have changed and even talk about doing a more private versión. Somebody´s has some skeletons in their closets.
Charles Talks about a podcast event that he went, and some great ideas that were shown there. Goes into detail of some of them and one his shows to get feedback from the guys. Lots of good stuff regarding podcasters and people that want to enter this world.
Mani Talks about the grid and how is the perfect thing to monitor all your marketing processes and make sure everything falls in the right place to make the sales and make whatever you´re doing profitable.
Charles and Mani debate about the best ways to produce content for podcast shows and how to expose it. Not just random conversation but it has to have meaning and directed to something specific. Blog posts it’s a great way to publish your content.
Thoughts of the week
MANI – “ A LOT OF TIME WE PRODUCE CONTENT WITHOUT LOOKING AT THE BIGGER PICTURE”
We´re Live, Late start for the guys and John start´s off telling that he needs to stop selling his shirts because its taking people from youtube and not making any money, on the other hand, Charles talks about his running schedule.
John Talks about the launch of the Bulldog Mindset Membership and the person that he hired to this, which actually was a deal that he couldn’t refuse and turn to be great, and a whole lot of plans that he has for Bulldog Mindset.
Josh and John get into a long discussion on when to know and how to handle small response offers, it is completely worth it and it keeps appearing a lot, especially sponsors who just want to make money a do not completely understand the whole process. Definitely, lots of time lost when you deal with stuff like this.
Thoughts of the week
JOHN –“SMALL RESPONSE BUSINESS IS NOT WORTH IT”
We´re Live, Charles starts off saying that he is in California too for a conference and tells John that he pissed off about what John said last week about him being bored. Tells him that John is completely right and because of this, he has become more productive than before. Also tells Mani that he was right too, really good advice for Charles last week has paid off.
John Talks about that he´s been doing a lot of videos based on current stuff that is happening right now, and that youtube is working that way now, kinda like a “Trending Topic” situation. Mani adds to the conversation that this could problematic due to the types of subscribers you will get doing this, it can easily get off track of the original content of the channel. Its something to keep an eye on.
Mani gets to a point that says your business model cannot be based on a social network, at any given moment that social network can totally change or even completely fail, just like Myspace. This is happening to a lot of YouTubers because youtube keeps changing every day.
On this note to get the audience you want, you have to think like the costumer, how would you like to be treated and even get that feeling of belonging to something that can be more fulfilling than any product out there.
Josh adds to this that positioning and time are crucial in this game, gives an example of a business that is not refined right now but its working because the product is hot.
Thoughts of the week
MANI- “AS A COSTUMER THE JOURNEY MUST NEVER END, IT SHOULD BE A CONSTANT”
JOSH- “IN ORDER TO GROW, YOU HAVE TO BE IN THE RIGHT PLACE AND THE RIGHT TIME”
We´re live. Charles starts talking to Mani about a podcast he has with him and wishes some guest would jump in. Asks Josh and John for advise on an ebook launch that he´s planning to do, regarding editors, proofreading and that kind of stuff.
Charles is looking to use the sales of the book as a lead magnet, John tells him that he needs to be clear on what the goal of the lead magnet is, makes a huge difference on how to use this lead, it has lots of marketing variations that can be used not just to make money.
Mani makes it clear that the main money machine when you do this type of actions is the email listing. The most important thing in all these marketing techniques (which are a lot), is the proper building of it, people want to market everything right away without the proper build for it. The main reason why so many entrepreneurs fail.
John gives a bit of solid advice to Charles on how he needs to focus on what he is good at and what he can scale up, to stop trying to look for an adventure that probably won't make him any money and worst of all could destroy everything that he has build up for years.
He needs to get to the point where scale up sufficiently enough for him to leave the main work to someone else and get that free time to create.
THOUGHTS OF THE WEEK
MANI –“ONE OF THE BIGGEST CHALLENGES OF AN ENTREPRENEUR IS BUILDING RATHER THAN MARKETING”
JOSH –“ IF A PRODUCT IS REALLY GOOD IT WILL PROBABLY SEEL ITSELF”
JOHN-“IT MAKES SENSE BUT IS BULLSHIT. JUST FOCUS AND SCALE-UP”
We´re Live. The group starts talking about affiliate sales, and how mani is helping Charles with this. Charles Has a great start on it, had a 10% click which is really good. Mani adds some cool ideas that can boost everything.
John gives a little explanation of how affiliate sales work and how many types of you can use, and the functionality of each one. Mani explains too that some of it can be confused with integrated marketing.
Charles Talks about his past experiences in sales, saying there was always money on the table that wasn’t gained or used, that he has been learning all this time that he still has a lot to learn.
Josh talks about how he is sick and has a virus and tells a funny anecdote about a new dryer that he bought. Also, tells the guys about some click funnels through Facebook that is not working very well.
Thought of the week
“You have to be really selective of the product that you want to sale, and be clear of the sheer amount of work that will be needed to take the gains”
We´re live. Josh starts joking how cold it is! Mani asks the guys how the sale went, Josh explains that is has been difficult. Using ads for interviews needs a time-sensitive aiming, it needs to be exact.
Josh Talks about the transition that Simple Programmer has gone through, it has evolved very well it's looking pretty optimistic for the next years.
The group talks about organic growth in the business. Al tough is a thing of the past that actually is something that makes no money at all, all business must start with organic growth because it’s the best way to know your audience and gather all the info needed to take the next step.
Charles and Mani Talk about a campaign that Charles is planning for the podcast answering some questions that were sent on a “Rant” on how to convert these rants and show them all the good stuff that people can get not only on the podcast but courses, sales etc.
John and Mani Talk about Social skills, and how John is looking at an investment he made with a guy that just a got arrested for Grand Theft and Arsony, finding out ways to solve this issue looking not lose all the money invested.
Thoughts of the week
JOHN – “YOU GOTTA PAY TO PLAY”
JOSH – “MORE MONEY, MORE PROBLEMS”
CHARLES -- "MANI YOU CAPITALIST, ALL YOU CARE ABOUT IS THE MONEY"
We´re Live, Google hangouts is going away and the guys are talking about what is the next solution for the reunions going to be, apparently lots of apps are getting erased due to the massive competition. Youtube Hangouts maybe?
John and Josh talk about an attribution problem they had with simple programmer, they started a sale on 199$ and then suddenly one person buys it really quickly but it's not appearing on the de data. The guys say that there´s a high probability that Facebook took the credit for the sale (WTF).
John explains to mani how a profitable funnel work when you invest money and makes more money than you spend on, but it has to work repeatedly, a money-making machine that works once is not a money-making machine.
The group talks about how ads can be very expensive and if you´re not careful it can be a lot of wasted money, especially when you hire an agency that runs these ads, various examples are given , one of them is a person that spends thousands of dollars on google ads and 80% is wasted. That is not the way to make money.
In all business, the best way to go with this is to learn yourself and go with it and you can make sure that everything is running smoothly, but there´s a point that you are going to need to hire someone for the financial end of things because you are running the business. Knowledge of all this can be the difference between being the one that fires the person or agency your hire or that person just leaves because on anyways no one is making any money.
THOUGHTS OF THE WEEK
JOHN –“ALL I CARE ABOUT IS MAKING MONEY”
MANI- ”THIS IS LIKE PROGRAMMING YOU DON’T PUT SOMEONE ELSE TO WRITE THE CODE FOR YOU”
We´re live. It all starts joking around on the Response that John had on his channel about the Gillette “Toxic Masculinity” Ad. Everyone thinks is the dumbest thing there is, it's completely misguided to masculinity, Charles says “It should be called DON´T BE AN A**HOLE You know? Or toxic Humanity” Masculinity and A*sshole behavior are completely different things.
Josh and Mani talk about how marketing almost never changes, what really changes over the years is the products or the quality of the products per se. Its all like a gold rush, it comes and goes like a wave and everybody needs to take the wave in order to stay in the market.
The conversation goes to how difficult it gets throughout the years to become an entrepreneur because communications have grown at an exaggerated rate that costumers are overflown with information and are basically saturated and the main thing to do is to focus that info for the customer.
On this same note John points out, yeah funnels work, but it doesn’t mean that all the people that are coming in are the same people that are going to buy, that this the real issue that needs to be handled and the only way to make it work is testing it. The need to be convinced for consumption, that is the key message. Communication that respects the medium.
Thoughts of the day
JOSH – “THE FUNDAMENTALS OF REALLY GOOD MARKETING DON´T CHANGE”
MANI – “IM GLAD THE TIME FOR SELLING TRASH IS OVER”
JOHN – “IT HAS NEVER BEEN EASY TO BECOME AN ENTREPRENEUR”
We´re Live, starting the show as a duo Josh and Mani talk about how John is running for “his life” on a marathon in Orlando, then start a discussion on how the Dan Lok Special went and how the promotions came through. Numbers were good.
John Jumps into the conversation and talks about how Dan Ran something called Cold Traffic from his site and explains the main differences between normal traffic and it Works. Also that he was part of the Webinar that Dan promoted.
Mani and John talk about how amazing it is to have a great audience and makes a complete difference when you´re growing a business, they´ll always respond and not only that they´ll respond amazingly good.
John talks about how collaborations are now one of the best ways to market your business, if not the best. He compares it how 5 years they were doing everything on their own, and it worked, but that is something you cannot do nowadays if you do not collaborate you are doomed to fail.
THOUGHTS OF THE DAY
MANI: TRAFFIC IS ONE OF THE CHEAPEST WAYS TO GROW A BUSINESS
JOHN: ONCE YOU GET A GREAT AUDIENCE THE NUMBERS WILL GO UP
JOSH: CONVERSION RATES CAN BE MISLEADING TOO
John Talks about the experience with Dan Lok, how they take every detail for granted, even check with John to see how many sales he can make, how Many views his channel does, how many hits, the videos can make. The guy is no walk in the park. Everyone agreed that $2500 is a really a low price for the course Dan Gives, because of the value that you get is way more than that.
The Group talks about the different strategies that they can use to pick up sales and which ones have worked best for each of them, they even talk about using messenger.
Charles talks about how he screwed up this week, had some issues with his editor, which he says “it's my own fault”, not having a great communication can mislead to bad outcomes or even not publishing at all, this happened to Charles and he is trying to catch up. This happened with another editor before, so it's an issue that needs to be taken care of.
The group talks about brand advertising, how It will always work but it can be risky because it can take up a lot of money and if you don’t lead perfectly where it needs to be, lots of money can be down the drain.
Thought for the Week
Josh – THE JOB OF AN AFFILIATE MANAGER IS LIKE A PERSONAL TRAINER, THEY WANT TO MAKE YOU AS PUMP UP AS PÓSSIBLE
John – THE BIGGEST RISK IN DRAN ADVERTISING IS THAT YOU WON'T HAVE ENOUGH MONEY
Mani – ALL OF THIS SHIT WORKS, IF YOU DO THE WORK
Charles – FACEBOOK MESSENGER IS FOR FAMS, FRIENDS AND POLITICAL MEMES RIGHT? THAT´S WHAT IS FOR
Charles Talks about jogging and the style of pacing and losing weight, comments that it has been really difficult to jog especially with the cold weather and that he has been doing his work on the treadmill. On the other hand, John said he gained like 10 pounds that he has been eating a lot of junk.
A great way to come back is to use the Pomodoro technique, Charles talks about this that it is definitely the best way to get organized especially after a holiday, he says that he even had to buy a Pomodoro clock to get a physical reminder that the notifications on the app were just annoying and turn them off.
Josh and Mani talk about launches and promotions, lead magnets and testing them to see which one is best. Josh talks about this process that has been present on Simple Programmer and trying lead magnets to get the best possible outcome.
Josh asks John for insights on the LLC for Simple Programmer and the legal part is asking for 300$ for a consultation, is this how they roll? actually, that is not cheap, but if you´re looking for the business to grow it is something that you need to do and cut no expenses.
Josh, John, and Mani talk about the differences, pros, and cons of personal and group coaching. Lots of factors to be taken but the most important thing is the time spent on it, makes a huge difference to have to spend the time to market this and get a group between just no advertising and get selective people at a high price under a 3-month commitment, which is what John recommends.
Thought for the Week
Josh – CUT NO EXPENSES
John – FIGURE OUT WAYS TO MAKE MONEY WITHOUT SPENDING SO MUCH TIME ON IT
Mani – PROGRAMMERS NEED TO GET LAID TOO
Charles – COMING BACK FROM THE HOLIDAYS ITS HARD
We’re live. John talks but the trying to cancel the Pennsylvania tax form. John talks about trying to fill out a cancelation form for Pennsylvania taxes. John mentions that Bulldog Mindset is ready as far as logos and website. Mani asks about the load time on the website. Mani suggests a website speedup process.
Chuck talks about moving his podcast website to a type of static HTML type sites. Mani talks about how Wordpress is always coming out with stuff and how is Chuck going to keep up with it. Chuck explains how this is important as far as maintaining it and having his assistant upkeep it. Chuck continues with the reasons how this will help his workflow in the long run as far as poll requests and updates by listeners.
Chuck talks about how his main focus is working with selling sponsorships. Chuck mentions selling out of January and some February spots. John suggests having a salesperson sell ad space and what percentage is he willing to pay for selling spots. John talks about closers who sell spots. Chuck talks about how he searches for sponsors and closes at 50-60% closing rate. Josh suggests ways they automate some of the work. Chuck talks more about email marketing.
Mani asks about everyone productivity. John says he was traveling, Josh said he was in meetings, and everyone was still doing the Pomodoro. Mani talks about how he met a girl who was able to grow her business with Facebook Ads and paid traffic. Mani talks about organic scale versus paid scale.
Josh shares about some marketing project he had been working on this past week. Josh talks about funnels using video or video views. Mani asks about cost per click and various kinds of analytics. Josh about bot traffic and avoiding bot traffic using facebook traffic. Josh talks about creating evergreen webinars and automation. John says webinars are a fad, and the funnels should be profitable without the webinar. Mani and John talk about the profitable funnels with heavy opinions. John talks about the Coding Bootcamp funnel and the baseline of the funnel should be profitable in order to know the webinar is working as well.
Mani talks about his group mastermind project plan and coaching as some possible next step for other ways to generate revenue. Josh talks about the difficulties of low ticket versus high ticket offerings. Mani talks about projects he has help people become more profitable. John compares these decisions to pay the cost of the phone. Manis asks if John is going to removing pricing from the email. John says he does not even advertise his coaching.
John talks about filling the pipelines of business as far as screening. Mani says he would like to gain another 5 clients. John suggests effective ways to find these new clients. John suggests ways to get to talk about money with the new incoming clients, allowing ways to filter those who can afford coaching. John talks about ways to talk about affordability on coaching. EntreProgrammer talk about ways Mani can implement a coaching or mastermind business. Chuck talks about masterminds he joined in the past and how he now only like coaching.
Mani asks about the end result of the mastermind or coaching. John says it is about helping those overcome problems they have. Chuck talks about other coaching programs he is apart of as ways to give Mani ideas. Mani talks about the credentials of his current coach and processes in the engagement. John talks about shares visions and affinity with theses coaching as examples for Mani. More talks about ways Mani can start this coaching business.
Thought for the Week
Josh - High-bandwidth
Mani - Don’t wait to plan for the new year.
Chuck - Priorities don’t exist. It is one priority at a time.